Not one to follow reality TV or tabloid gossip, I did happen upon the E! channel’s new series, “I Am Cait,” in which Caitlyn Jenner leads viewers through the early stages of her recent gender transition. I only watched the first 20 minutes of the show, but what I found most interesting was not in the show at all, but an ad for Airbnb, the community marketplace for people to list, discover, and book accommodations around the world, which aired twice while I watched.
I admit that I haven’t been able to keep up with this series at my desired biweekly pace (unexpected to-do’s and time crunching can get the best of every marketer!) but I’m happy to be back with the second edition of my ongoing “Friday Reflections” blog. Today I want to talk about collaboration.
As marketers we’re all more than familiar with the importance of collaboration; we need to collaborate with our clients on their campaigns and content deliverables, with our co-workers on internal projects, with partners on upcoming initiatives and more. But, as we also all know, time is not always on our side.
I’m going to show you a simple trick:
I bet I can—
—and bear with me now,
keep you moving, down the page…
until you reach the last sentence. And what will you do when you get there?
You’ll click on my link and head to my website. Continue reading →
For marketers, the number of meetings we attend can sometimes feel overwhelming. For example, personally speaking, I am proud to take part in some of my organization’s most important collaborative sessions and decision-making processes. Between half-day strategic sessions and ad-hoc meetings, however, some weeks can feel a bit nightmarish.
I’m not the only marketer who feels this way. Research from software development company Atlassian found that 45 percent of employees feel overwhelmed by the number of meetings they must attend every month—over 60 meetings for most employees, or about two per day. Although there is no specific data on the length of these meetings, consider that even two half-hour meetings per day amounts to five hours per week.
Now that we’re about to turn the corner into July, many of your employees could be taking time off from work for various reasons—like for vacations, conferences, weddings, you name it. July and August are prime months for being out of the office and sometimes, paid time off requests can pop up out of nowhere and when you least expect them. It’s important, therefore, that you look ahead and figure out whether you have the manpower to see your editorial department through this time of limited resources.
After all, while your employees can always take time off from work, your blog and social content need to keep rolling. Otherwise, if you pause your calendar and focus on other tasks while your main writers are out of town, you could risk losing readers who may forget to come back. Continue reading →
As any marketer will agree, content marketing feeds that curious and adventurous spirit in all of us. I’m always learning something new and no two days ever feels the same. At the same time, content marketing reinforces tactics and strategies that we inherently know, and it’s great to be reminded of them time and again.
This week, I decided to begin a “Friday Reflections” series, dedicated to doing X y and Z. I truly believe that personal growth, development and fulfillment come from reflecting not only on new lessons learned, but also on those things that we already know. Revisiting our roots as marketers is what will help keep us grounded and level headed.
So this is my promise to you: Every other Friday I (or another member of my team—I have challenged them to join me!) am going to challenge myself to turn away from my stack of emails and ongoing projects, and reflect on the Continue reading →
It’s time we had an important talk: Your editorial process is killing your beautiful content. Here’s why.
First, one of your staff writers creates a witty, thought-provoking article for your website. Next, the piece must go to an editor—or two—for quality inspection before landing back on your writer’s desk. It may go back and forth multiple times. After that, the post may go to a high-ranking executive for messaging approval before being passed along to a board of directors. Finally, it must pass through your legal team. Several weeks—or sometimes months—later, the post winds up on your website—a tired, bland, and likely outdated version of its former self.
And you wonder why nobody is sharing your content on social media! Continue reading →
Lately, it appears that most marketing content is geared towards millenials or even baby boomers. Although I’m sure they’re all perfectly nice people, it seems like Generation X—born between 1961 and 1981—has been relegated to second-class citizen status when it comes to product promotion.
I don’t only say that because I am approaching middle age (whatever that means) and feeling left out, but because I believe that much of what defines our popular culture today—such as rap music and ground-breaking TV series like “Breaking Bad,” “The Sopranos” and “Sex in the City”—is a product of my generation. Therefore, our absence from marketing content seems like an anomaly.