I had an interesting conversation with a colleague earlier this week while reviewing a story I had written for a client. I was quite pleased with the way the piece came out and was looking forward to getting feedback from my teammate before finalizing it and sending it off. I felt the post had a natural flow and was well-written, so I felt confident that my client would receive it well. Continue reading →
Like many people, I tuned in this year to watch “How to Get Away with Murder” (HTGAWM), the newest brainchild of producer Shonda Rhimes (who created hit dramas like “Grey’s Anatomy and “Scandal”) and creator Peter Norwalk.
The show quickly became the year’s most promising new series; it was renewed for a second season and has already been nominated for a slew of awards. So what the heck does this have to do with content marketing? Let me tell you…
We’ve all heard the phrase “passive communication.” It may describe someone who lacks conviction, direction and, sometimes, respect. As such, this type of communication has given rise to the term “passive-aggressive,” or someone who tends to express negative feelings in an indirect manner rather than state their disapproval directly to the person concerned.
We’ve all dealt with the passive-aggressive individual in the business world—we may even be that person. But have we encountered the passive-aggressive marketer? Are you a passive marketer?
Taking a new product to market is both an exhilarating and nerve-wracking experience. If the launch generates a buzz, the future is limitless. If it falls flat, months or even years of hard work go down the drain.
To be sure, the stakes for a launch are high, which is why businesses need a detailed strategy to execute during a product’s infancy. Here are five essential components of a flawless product launch that can help you take the market by storm: