I’m not one to stay on top of events like the Met Gala, an annual fundraising gala to benefit the Metropolitan Museum of Art’s Costume Institute in New York City, but I do enjoy perusing the images of celebrities and their luxurious, stylish and sometimes downright ridiculous outfits every year once the event is over (BuzzFeed has a complete lineup of this year’s outfits if you’re interested).
So, I scrolled through Web pages full of perfectly snapped shots of celebrities and their fashion collaborations that reflected this year’s theme of “China Through the Looking Glass.” Continue reading →
Whether you’re looking to debate the art of strategic thinking or just shoot the breeze about baseball, Salvatore Trifilio is your guy. Sal, who gives the chatterboxes at Content Boost a run for their money, is… how should we say it?… quite verbal.
Fortunately, Sal’s love for words, creative thinking and storytelling is a perfect match for the job of a Content Boost Content Producer (have you caught his killer blogs?). Learn more about Sal in our latest five-minute catch up:
Don’t get me wrong; I definitely believe in the power and prominence of digital marketing. After all, digital vehicles like eNewsletters, blogs and digital magazines are ranked as top tactics being used by marketers today, according to the Content Marketing Institute (CMI)’s “2015 Benchmarks, Budgets and Trends—North America” report. Furthermore, research from Gartner shows that digital marketing budgets will increase by 8 percent in 2015.
There’s no denying that digital marketing is here to stay, but, still, there is something exciting—inherently dynamic even—about having a face-to-face interaction.
There’s no question that content marketing is increasingly among business leaders. As evidenced in a recent infographic from Smart Insights, 29.6 percent of readers claimed that content marketing is the most commercially important marketing trend in 2015.
That’s more than twice as much as big data, which came in at 14.6 percent. Marketing automation, for that matter, came in even lower at 12.8 percent.
Do you need to: Continue reading →