Category Archives: Digital Marketing

Three Reasons To Consider The New Content Boost Word Bank Package

Right now many Major League Baseball teams are scrambling to make last minute deals before tomorrow’s looming trade deadline. Just about every team in the playoff hunt hopes to land a multi-faceted player who can contribute across the board with both his bat and glove; such a player will prove to be much more valuable in October than a one-trick pony who can occasionally clobber the ball, but produce little else.

shutterstock_125212661This need for flexibility is equally important when selecting a custom content vendor. It’s critical that your vendor can provide your business with a wide variety of assets as opposed to a narrow set of deliverables.  Such is the concept behind Content Boost’s new offering, a flexible package which lets you pick and choose the number of words you want to receive per month with almost no limit as to how you can use them.

Here are three reasons your business should consider the new word bank package from Content Boost: Continue reading →

Taylor Swift Teaches Us All a Valuable Social Media Lesson

OK, let’s get the elephant in the room out of the way. Yes, this is the second post I have written about Taylor Swift in a little over a month. I promise, while I do find some of her tunes catchy, I am not a super fan—she just keeps making news related to content marketing!

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Without going into too much detail, Swift made news this past week when she reacted to a tweet by hip hop artist Nicki Minaj. The pop singer thought the tweet was aimed at her and quickly fired back a civil, yet pointed rebuttal. The problem, however, was that Swift was not the intended target of the original tweet. After a quick back-and-forth squabble, Swift apologized on Twitter, which seems to have resolved the feud, at least for now.

Continue reading →

In Case You Missed It: Highlights From Today’s Content Boost Crash Course in NYC

Today the Content Boost team stormed NYU’s Kimmel Center ready to convince business leaders to say “yes” to content marketing at the third Content Boost Crash Course.

shutterstock_133099646What they found, however, was that the packed room was one step ahead of the game. In fact, the audience members were ready to jump into content marketing right away.

Their enthusiasm echoed the sentiments from our Director Carrie Majewski about how popular content marketing has become. As Majewski explained during her kickoff presentation, 78 percent of CMOs think custom content is the future of marketing. Further, 86 percent of B2B and 77 percent of B2C companies now use content marketing.

“Our NYC-based Cont Continue reading →

This Cool Trick Will Reduce Your Content’s Exit Rates

I’m going to show you a simple trick:

Ready? Here goes…Fire buckets hang over the well in the town center of the 1890's Silver town of Calico. Calico has burned to the ground twice in its history

I bet I can—

—and bear with me now,

keep you moving, down the page…

until you reach the last sentence. And what will you do when you get there?

You’ll click on my link and head to my website. Continue reading →

How Brands Are Using Your Memory to Their Advantage

Is it just me, or are video ads getting more ridiculous by the second?

I often find myself streaming my entertainment rather than watching live TV in order to avoid advertisements. However, despite my years of experience in avoiding advertisements, there are some commercials that just demand my attention.

For example, the men’s deodorant brand Old Spice is well known for its unorthodox videos. Whether it’s actor Terry Crews powering an entire garage band by hooking an EKG machine up to his muscles or a tree full of moms showering their sons with tears and denouncing the brand for “making men of their sons”, Old Spice’s advertisements just seem to be going over the top.

Continue reading →

Is Your Marketing Department About To Take Flight?

Now that we’re about to turn the corner into July, many of your employees could be taking time off from work for various reasons—like for vacations, conferences, weddings, you name it. July and August are prime months for being out of the office and sometimes, paid time off requests can pop up out of nowhere and when you least expect them. It’s important, therefore, that you look ahead and figure out whether you have the manpower to see your editorial department through this time of limited resources.

Gone FishinAfter all, while your employees can always take time off from work, your blog and social content need to keep rolling. Otherwise, if you pause your calendar and focus on other tasks while your main writers are out of town, you could risk losing readers who may forget to come back. Continue reading →

Are You Suffocating Your Brand’s Content Without Even Realizing It?

It’s time we had an important talk: Your editorial process is killing your beautiful content. Here’s why.

shutterstock_282923051First, one of your staff writers creates a witty, thought-provoking article for your website. Next, the piece must go to an editor—or two—for quality inspection before landing back on your writer’s desk. It may go back and forth multiple times. After that, the post may go to a high-ranking executive for messaging approval before being passed along to a board of directors. Finally, it must pass through your legal team. Several weeks—or sometimes months—later, the post winds up on your website—a tired, bland, and likely outdated version of its former self.

And you wonder why nobody is sharing your content on social media! Continue reading →

It’s Time For Your 6 Month Content Marketing Checkup

Now that we’re about halfway through 2015, it’s an ideal time to take a step back and make sure you are on track to meet the content marketing goals you outlined for your business back in January (like creating brand awareness, or increasing engagement with your customers).

shutterstock_159748715After all, while your brand may appear to be perfectly healthy on the surface, there are countless factors that go into a successful content marketing strategy, all of which need to be closely monitored.

Here are some questions to ask during your mid-year content marketing checkup:

Are you posting regularly? Posting content is a bit like exercising; you have to do it on a consistent basis if you want to maintain a healthy digital brand. If you go for long periods of time between posts, you will have a much harder time building a steady readership.   Continue reading →

Don’t Be Another Face(book) in the Crowd

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The continued expansion of marketing in all its forms has driven most companies to rush into social media promotion without a clear strategy or projected outcome. It certainly pays to be at the party, but if you’re just another guest without anything interesting to add to the conversation, you’re better off staying home.

Like the truth in the X-Files, the data is out there. Web marketing needs to speak directly to its audience, and knowing who that is, is fundamental. More than 1.44 billion people are on Facebook and 936 million visit their page daily. Given that Facebook ads allow you to target people based on location, age, interests and more, your advertising can determine your marketing strategy. In other words, find your fans through advertising, follow-up with effective marketing and let social media work its magic. Continue reading →

Why Don’t I See Any Case Studies On Your Website?

I’ve visited your Web page. I’ve read your products and service descriptions, analyzed your “About” section and scanned your blog.  Unfortunately, there’s something missing. There are no case studies detailing clear-cut examples of how your company has directly helped any of your customers.

shutterstock_137423564As a result of this shortcoming, I’m left scratching my head wondering why this is (as I head to Google and start searching for competitors who can show me clear-cut evidence their products and services can produce the strong results they claim).

The good news is that your business is not alone in its lack of case studies. This is a problem I see all of the time on both B2B and B2C websites. It’s puzzling, too, considering that customer case studies and success stories are the third most influential type of asset in the purchasing process for customers in both large enterprises and small businesses. Case studies communicate that other businesses trust your company, and they also pique interest from similar prospects who could benefit from your company. Continue reading →

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