With over one billion users of the social media network scattered across the globe, sensible marketers simply cannot afford to overlook Facebook. Rather, they must study the site’s metrics, how posts are read and other information related to user behavior to capitalize on the sheer number of users that could potentially be exposed to their brand.
Taking into consideration that 23 percent of Facebook users check the site at least five times a day and 47 percent say the social media network has the greatest impact on their purchasing behavior (up from 24 percent in 2011), marketers need to study precisely how the site works and try to understand it as well as they can. And that’s not an easy task, considering the site’s regularly changing algorithms, security measures and other features being added or augmented often. Continue reading →
I’ll say it: Super Bowl XLVIII was arguably the most boring championship game I’ve seen (although Game 7 of the 2004 ALCS was awful as well). But the good thing about the Super Bowl, no matter how disappointing the sport theatrics are, is the fact that we’re treated to the biggest marketing extravaganza of the year. In 2014, marketers spent $4 million for 30-second commercials.
And that’s just to buy the slots. It doesn’t include hiring talent like Scarlett Johannson, Bob Dylan and Arnold Schwarzenegger.
Cumulatively, marketers might spend as much as $10 million on Super Bowl commercials. With that much cash on stake, it’s imperative that they invest the money wisely, creating as good an ad as possible in order to attract as many new prospective customers as they can. Continue reading →
More than half of all adults in America own a smartphone these days, and more than one-third of them own a tablet. With these numbers in mind, it makes sense that the mobile app market is exploding. Depending on who you ask, experts predict that when all is said and done, there will be 56 to 82 billion downloads of apps in 2013. And that number could swell past 300 billion by 2016. Continue reading →
It’s Christmas night. Your family has passed out from all of the excitement, your gifts have all been unwrapped and there is nothing left to do but sit down with the remaining cookies and watch Ralphie shoot his eye out in “A Christmas Story” for the 10 millionth time.
Here is a better plan: put down the plate of cookies, turn off the television and think about whether your business is prepared to handle the legions of shoppers that will be looking for holiday sales in just a few hours. Next to Black Friday, the day after Christmas is one of the busiest days of the year for shoppers. In order to find the best sales, consumers will be performing searches via mobile devices as they browse at home on the sofa or out around town.
In addition to the wonderful food and immense cheer, this year’s office holiday party included a welcome surprise gift. Everyone here at Content Boost, and our parent company TMC, received a Chromecast, the new Google platform that allows users to enjoy online content on a television screen.
As soon as I opened the gift I realized I was quite familiar with the product through its television and YouTube commercials. Most commercials barely register with me, as I am typically either fast-forwarding through them on my DVR or half-listening from the kitchen as I microwave something to eat. The Chromecast commercial, however, stuck with me to the point that I recognized the device and remembered its function as soon as I saw the box. Why you ask? Batman, of course.