There’s no question that content marketing is increasingly among business leaders. As evidenced in a recent infographic from Smart Insights, 29.6 percent of readers claimed that content marketing is the most commercially important marketing trend in 2015.
That’s more than twice as much as big data, which came in at 14.6 percent. Marketing automation, for that matter, came in even lower at 12.8 percent.
Do you need to: Continue reading →
While other businesses have been pumping resources into their content marketing strategies, you’ve been waiting on the sidelines assessing the situation to see if it’s right for your business. You’re still looking for proof of how content marketing can help your business grow.
Recent research from Ascend2 sheds some light on this important issue; according to the research, 89 percent of companies surveyed claim that content marketing has helped them achieve important objectives like improving customer engagement, increasing lead generation and increasing brand awareness, among others.
Here are three reasons why content marketing works, as evidenced by the findings from the report:
There are a variety of options to utilize: You may find that one particular content marketing vehicle does not work for your intended audience. For instance, you may start out producing video and find out that your audience is more interested in reading in-depth case studies and white papers. With content marketing, you can easily switch vehicles without disrupting your budget or even your overall strategy. Continue reading →
There’s a one buzzword that is gaining an increasing amount of attention in content marketing: accuracy.
Right now, it’s relatively easy for a website loaded with misinformation to rise to the top of Google’s search engine rankings; all it takes is enough people linking to the website in order to inflate it past credible sources. This is a problem for Google, as the company’s goal is to be the most accurate source of knowledge on the Web.
In order to solve this problem, Google is developing a project called Knowledge Vault. For quite some time now, researchers at Google have been collecting vast amounts of information from across the Web and sorting through the data to determine specific truths. For instance, an example one such truth would be “grass is green.” Continue reading →
I’ve been practicing yoga for a few years now, but my recent discovery of aerial yoga has taken my love of Zen to a whole new, borderline obsessive, level. If you haven’t heard of aerial yoga, it’s essentially regular yoga but instead of downward dogging on your mat, you’re suspended, often upside down, on silks.
In a bit of an “Ah-Ha!” moment recently, it struck me that one of the most common content obstacles I see marketers wrestling with is fear. Not fear of heights or spiders, but rather of disseminating content that steps on toes or frames a discussion in a different—perhaps even controversial—way.