It all started on Thanksgiving Eve. A colleague had recommended the “Serial” podcast to me a couple days prior, and while rolling my arancini for the next day’s Thanksgiving dinner, I decided to give it a try. I’ve never been a big fan of podcasts, but 15 minutes in and I was hooked. Two days later I was all caught up on the nine episodes that had been released at the time. Is binge listening to podcasts going to be the new “it” term? Continue reading →
That frigid, bitter wind was whipping against my bare legs and face as I walked outside last night to continue my marathon training. With the wind chill hovering around 20 degrees, the easy decision would have been to turn right around, grab some hot chocolate and relax under cozy blankets for the night—with Netflix by my side, of course. But no, I needed to face the elements. If I didn’t stick to my rigorous training plan—in which I run at least 30 miles a week—my marathon time will not cut it. So there I went into the frozen tundra for one of the most painful 7-mile runs I’ve ever experienced. But when it was all over, it felt amazing to conquer Mother Nature and stick to the training game plan. Continue reading →
There’s a marketing lesson to be learned in most situations, as proven by the bizarre way the ‘Alex from Target’ episode is unfolding.
This morning I did something I hate to do: I had to warm up my car.
As I walked to my car in the darkness that is 6:30 a.m. on one of the last few weeks of October, I noticed my windows were coated in a thin sheet of ice. The ice was easily penetrable, but I know it won’t be long before that ice will be sealing my car doors completely shut.
No one knows his or her way around an AP Style Book like Content Boost’s Quality Control Editor Peg Ventricelli. Passive voice, dangling modifiers, split infinitives … you name it, Peg can spot it. As the last set of eyes on content produced by CB’s team of editors, Peg ensures that every “t” is crossed and every “i” is dotted. Continue reading →
Interviewing is one of the best ways to add precision, depth and expertise to your writing. Stories from subject matter experts in your field—whether it’s your CEO or a field specialist—will provide high-quality content for readers. What’s more, well-presented tales will give your visitors the knowledge they seek about your brand without hitting them over the head with a sales pitch. Continue reading →
As an endless amount of companies—from food to retail and everything in between—compete for customers on the Web, consumers sometimes have a difficult choice to make. Do they go with the cheapest item out there? Or should they turn to the newest kid on the block?
Well, more often than not it comes down to the business that presents content in an informative, helpful and entertaining way. Through intriguing storytelling, consumers can quickly become engaged and connect emotionally with a brand.
Most of us don’t like forking over a couple hundred bucks for a plane ticket that will take us from New York to San Francisco. And save for people like Bill Gates, Leonardo DiCaprio or Derek Jeter, practically no one could imagine dropping $18,400 for a flight.
But that’s precisely what Derek Low, a Singapore-based entrepreneur, did in September 2014.
Well, sort of.
Now, more than ever, your customers’ thoughts and desires are just a few clicks away. Whether they call your contact center, shoot you an email, or more likely, reach out to you on social media, it’s never been easier to know exactly what’s on the minds of your customers at any given time.
Most companies understand that, at the most granular level, they are in business to serve their customers. As such, it is important that they strive to deliver the precise products and services that they want. Continue reading →