Category Archives: Other

A Look Back at My First ITEXPO

My first instinct was to call this post, “Everything I learned at My First ITEXPO,” but I quickly realized that touching on all the information I took in during our trip to Las Vegas would likely require 10,000 words. (Quick reminder, Content Boost’s parent company TMC sponsors ITEXPO, a biannual trade show in Miami and Vegas each year.)

So rather than try to recap four whirlwind days, I figured I’d instead touch on some of the highlights. To help me better organize my thoughts—I’m still catching up on sleep—I broke my ITEXPO education into categories:

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ITEXPO West 2014: Explore the Exciting World of Content Marketing and Meet the Content Boost Team!

Viva content marketing! Well, something like that.

The Content Boost team is once again heading to Las Vegas for ITEXPO West 2014, TMC’s biannual business technology event and we couldn’t be more excited!

For those who are planning to attend, this year’s conference and tradeshow event is going to be an exciting one full of collaborative breakout sessions, keynote speeches from the industry’s foremost thought leaders, and a sprawling tradeshow floor filled with exhibitors that’s sure to create networking opportunities.

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Target and Home Depot among Brands Busted with Fake Followers: Lessons Every Content Marketer Should Know

Twitter2People enjoy following and engaging with their favorite brands on Twitter. And for us marketers, it’s part of the job to have Twitter open throughout the workday; it’s where we find inspiration for stories, content programs and engagement tactics. But what if you found out that you were among a sea of fake Twitter followers for a brand you personally love? And, even worse, what if you discovered that a brand you look towards as a leader for social media engagement was full of phony numbers? Continue reading →

Content Marketing Tips From Weird Al’s Grammatically Correct Comeback

Musician-parodist Weird Al Yankovic is back, and this time he’s telling everybody to shut up—that is, unless you know how to conjugate.

From the man who brought us hit parodies including “Eat It” and “White & Nerdy” comes a new song titled “Word Crimes” which takes aim at the world’s grammar issues. From possessives to contractions to the Oxford comma, Yankovic brings every grammar rule to the table in an almost four-minute video. And between differentiating irony and coincidence to defining what is figurative and literal, he also touches upon blogging and content creation.

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Treat Your Blog as You Would Treat Your Spouse: Be Patient, Loving and Adventurous

shutterstock_179239919I guess I am still in the newlywed phase, as the romance Gods would call it: I am a bit shy of my one-year wedding anniversary with my hubby; we still gleefully cook dinner every night instead of reverting to takeout; we enjoy touching base all day long, even if it’s just to say “thinking of you”; and we genuinely enjoy being in each other’s company. We put our relationship first. We understand that a healthy, sustainable relationship takes work, patience, love and communication and that it’s something you have to actively work on each and every day.

So what does my newlywed bliss have to do with your marketing strategy, you may be asking? Well lots, if you think about it. Whether you just launched your blog platform yesterday, two years ago, or five years ago, my wish for you is that you are still in your newlywed period. I hope that you are not busy cursing your blogging platform and all that comes with it—editorial calendars, tagging, posting, categorizing, etc.—to the high heavens.

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Happy 4th of July! Gain Your Independence Back with Content Marketing

cafourthofjuly30Let the red, white and blue festivities begin. Independence Day is just around the corner and you know what that means— a long weekend filled with fireworks, parades, barbeques, and the beach. But this Fourth of July weekend, instead of eating one too many hotdogs, take a page from our founding fathers and declare independence from your competitors with content marketing. Continue reading →

Saying Goodbye to My All-Time Favorite Branding

This week, the best golfers in the world take aim at Pinehurst No. 2 in North Carolina for the 114th U.S. Open. The event features a lot of juicy storylines, from Tiger Woods’ absence to the recent redesign of the hallowed venue.

One storyline has fallen largely through the cracks, however, with the notable exception of my golf buddy Alex Myers at Golf Digest. With the tournament telecast switching from NBC to FOX next year, what I consider to be the greatest theme music ever written will no longer be part of the broadcast.

And that is a bummer.

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5-Step Guide to Creating a Killer eNewsletter

zeimusu_Thumbtack_note_emailIs your eNewsletter in desperate need of a face lift? Are your open and click through rates plummeting? Don’t worry, you’re not alone. While email newsletters are considered one of the most popular marketing tactics, they are often the hardest to get right. Below is a quick five-step guide to creating a killer eNewsletter that engages, nurtures, and converts—as well as some tips that we at Content Boost use when crafting our very own. Continue reading →

If Your Blog Were a Refrigerator, What Would it Look Like?

Pouring mustard onto your hot dog should be one of the easiest things in life. Unfortunately, as “Good Eats” host Alton Brown pointed out in a recent YouTube post, it’s often a terrible process. Condiments tend to coagulate in the bottle, which makes it exhausting to squeeze them out. And since the bottles are bulky by design, storing them in a refrigerator rack is difficult, awkward and messy.

But as Brown proved, there is an easier way to organize your favorite condiments. By simply cutting off the top of an egg carton and storing the bottles top-down, you can solve both problems at once. All of the bottles can be kept in one place, and all of the liquid sits near the top which means easy access.

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If Jack White can Produce an Album in One Day, You can Get Your Blog Moving Too

Fans of Grammy award-winning artist Jack White certainly know the man is prolific. White, who burst onto the music scene as the guitarist for the White Stripes back in 1999, is also known for his work with the Raconteurs and the Dead Weather. Now, White is launching a solo music career as well—and he is out to prove something else in the process: his creative speed.

Jack_White_OttawaOn April 19, White will attempt to set the world record for the fastest recorded album ever. Sources indicate that White plans to record and release the title track of his album all in one day. In order to accomplish this, the song will be performed and transferred directly to acetate right in his Nashville, Tenn. studio, Third Man Records. Then, the tapes will be immediately sent down the road to United Record Pressing where they will be turned into 45s. The records will then be rushed back and will go on sale later in the day at Third Man.

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