There were plenty of impressive statistics from the big game last night. The Denver Broncos, for instance, became the ninth NFL franchise to win three Super Bowls. Denver also won the game with just 194 offensive yards, setting a record for the fewest ever in a Super Bowl victory.
But enough about the actual game.
The statistic worth beating to death, from a marketing perspective, is the one about how much it takes to advertise during the Super Bowl. This year, a 30-second video clip cost an astounding, and record-breaking, $5 million— or about $166,666 per second. The cost of advertising, in fact, has doubled in the past decade. Continue reading →
December has officially begun, and that means resolutions are being made in an effort to make 2016 a bigger, better and brighter year than ever. Here at Content Boost, we’ve set our sights on a few New Year’s Resolutions—for example, enhance the customer experience even further and participate in more charitable causes—however, one resolution in particular involves featuring more marketing experts on our blog, in addition to our internal team of professionals.
Do words like “search engine spiders” and “Quality Raters” send shivers down your spine? Do you sit up at night paranoid that Google is trolling your website, looking for excuses to knock it down in the SEO rankings?
If so, it’s not surprising. Trying to stay in good graces with Google’s ever-changing search engine optimization (SEO) policy can certainly feel daunting—especially if you’re new to the content marketing game. Continue reading →
If there is one thing people love about the holidays, it’s ugly sweater parties (or maybe that’s just me). And, over the years, Target has met consumers’ unfashionable, but festive, demands by selling “ugly” sweaters throughout this time of the year.
These sweaters are usually a big hit amongst holiday shoppers, but this year one sweater‘s message is creating chaos on social media.
The controversial sweater reads “OCD Obsessive Christmas Disorder,” and it’s generating a storm of backlash on Twitter. This is because the message seems to blatantly trivialize mental illness, specifically Obsessive Compulsive Disorder (OCD).
For example, one angry individual responded on Twitter by saying “Hey @Target this sweater isn’t cute or funny. OCD is a serious mental illness that shouldn’t be mocked.”
After the first content marketing session of ITEXPO West 2015 audience members had many questions for our director here at Content Boost—and presenter— Allison Boccamazzo, including the best way to incorporate and manage social media in your content marketing strategy and how to best tell your brand’s story through platforms such as Twitter. Continue reading →
In the content marketing industry, there is no greater treasure trove of information than the Content Marketing Institute (CMI). That’s why content marketers all over the country were anxiously awaiting to dig into the 2016 benchmark studies from CMI as we head into the final quarter of 2015. As of this week, the wait is over as CMI has officially released their “B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America” study.
So, without further delay, we wanted to dive headfirst into this compilation of marketing statistics and give our readers three quick insights:
Not that we’d mind a 70-year-old intern here at Content Boost, but we think Robert DeNiro probably has better things to do—like star in “The Intern,” a Nancy Meyers’ film production released this past weekend. While we haven’t yet had a senior citizen approach us for an internship, we welcome all takers who have a strong work ethic and an ambition to craft quality content.
Our summer interns ended their time with us just a short while ago, and we’re fresh on the hunt this fall for new quality replacements that can start immediately.