This morning I did something I hate to do: I had to warm up my car.
As I walked to my car in the darkness that is 6:30 a.m. on one of the last few weeks of October, I noticed my windows were coated in a thin sheet of ice. The ice was easily penetrable, but I know it won’t be long before that ice will be sealing my car doors completely shut.
No one knows his or her way around an AP Style Book like Content Boost’s Quality Control Editor Peg Ventricelli. Passive voice, dangling modifiers, split infinitives … you name it, Peg can spot it. As the last set of eyes on content produced by CB’s team of editors, Peg ensures that every “t” is crossed and every “i” is dotted. Continue reading →
Interviewing is one of the best ways to add precision, depth and expertise to your writing. Stories from subject matter experts in your field—whether it’s your CEO or a field specialist—will provide high-quality content for readers. What’s more, well-presented tales will give your visitors the knowledge they seek about your brand without hitting them over the head with a sales pitch. Continue reading →
As an endless amount of companies—from food to retail and everything in between—compete for customers on the Web, consumers sometimes have a difficult choice to make. Do they go with the cheapest item out there? Or should they turn to the newest kid on the block?
Well, more often than not it comes down to the business that presents content in an informative, helpful and entertaining way. Through intriguing storytelling, consumers can quickly become engaged and connect emotionally with a brand.
Most of us don’t like forking over a couple hundred bucks for a plane ticket that will take us from New York to San Francisco. And save for people like Bill Gates, Leonardo DiCaprio or Derek Jeter, practically no one could imagine dropping $18,400 for a flight.
But that’s precisely what Derek Low, a Singapore-based entrepreneur, did in September 2014.
Well, sort of.
Now, more than ever, your customers’ thoughts and desires are just a few clicks away. Whether they call your contact center, shoot you an email, or more likely, reach out to you on social media, it’s never been easier to know exactly what’s on the minds of your customers at any given time.
Most companies understand that, at the most granular level, they are in business to serve their customers. As such, it is important that they strive to deliver the precise products and services that they want. Continue reading →
While it’s often difficult to find the time to step away from the daily business hustle, it’s important to give back to the community. At Content Boost, we’ve been searching for ways to do just that, and we couldn’t think of a better way than lending a helping hand to our community’s youth. Continue reading →
We often reminisce about the early days of Content Boost—in which a group of pioneer editors set out to feverishly grow the division. Content Producer Brooke Neuman was one of those pioneers. After working at TMC, CB’s parent company, as a copy editor, Brooke was cajoled (uh… bribed?) into becoming one of CB’s very first team members. Almost two years later, this veteran Content Producer has helped dozen of clients launch their content marketing strategies. Continue reading →