As content marketers—and professionals in the marketing outsourcing business—we are always searching for new tools that will make us better at our jobs and therefore make your content marketing strategy that much stronger.
One tool we talk a lot about here in the cubicles is buyer personas. They aren’t a piece of software or a neat gadget that makes life easier. Rather they are descriptions of our client’s target audience that help us hyper-focus our writing and create the top notch copy you come to expect from us here at Content Boost.
I’m sure at some point in your life you’ve heard someone label you (or perhaps you labeled yourself) either “right brained” or “left brained.” But I say, why do you have to be just one? In fact, as a content marketer, I know that I cannot afford to fall into the trap of exclusively thinking either one way or another. Instead, content marketers must extract valuable qualities associated with each side of the brain and integrate them to produce a well-rounded content creation strategy.
So, let’s refresh our memories about which characteristics are associated with each side of the brain. “Left brained” thinkers are usually analytical, literal and organized while “right brained” thinkers are dreamers, emotional and creative. But, the best marketers are analytical and creative; here’s a better look at how they use each side of the brain to create the most effective range of content:
As the Northeast experiences reportedly one of the worst snow storms in the region’s history, our team kicked off Content Boost’s highly-anticipated Content Marketing Workshops today at ITEXPO 2015, taking place now through January 30 in sunny Miami, Florida.
Our team returned for Content Boost’s second annual workshop series after a rousing debut at last year’s event. This year’s series, consisting of three half-hour workshop presentations, offers compelling new market research, fresh new use cases, and a comprehensive four-week plan that attendees can leverage to get their content marketing strategies immediately off the ground post-event.
It all started on Thanksgiving Eve. A colleague had recommended the “Serial” podcast to me a couple days prior, and while rolling my arancini for the next day’s Thanksgiving dinner, I decided to give it a try. I’ve never been a big fan of podcasts, but 15 minutes in and I was hooked. Two days later I was all caught up on the nine episodes that had been released at the time. Is binge listening to podcasts going to be the new “it” term? Continue reading →
There’s a marketing lesson to be learned in most situations, as proven by the bizarre way the ‘Alex from Target’ episode is unfolding.
This morning I did something I hate to do: I had to warm up my car.
As I walked to my car in the darkness that is 6:30 a.m. on one of the last few weeks of October, I noticed my windows were coated in a thin sheet of ice. The ice was easily penetrable, but I know it won’t be long before that ice will be sealing my car doors completely shut.
No one knows his or her way around an AP Style Book like Content Boost’s Quality Control Editor Peg Ventricelli. Passive voice, dangling modifiers, split infinitives … you name it, Peg can spot it. As the last set of eyes on content produced by CB’s team of editors, Peg ensures that every “t” is crossed and every “i” is dotted. Continue reading →
Interviewing is one of the best ways to add precision, depth and expertise to your writing. Stories from subject matter experts in your field—whether it’s your CEO or a field specialist—will provide high-quality content for readers. What’s more, well-presented tales will give your visitors the knowledge they seek about your brand without hitting them over the head with a sales pitch. Continue reading →
Most of us don’t like forking over a couple hundred bucks for a plane ticket that will take us from New York to San Francisco. And save for people like Bill Gates, Leonardo DiCaprio or Derek Jeter, practically no one could imagine dropping $18,400 for a flight.
But that’s precisely what Derek Low, a Singapore-based entrepreneur, did in September 2014.
Well, sort of.