Semi-Presidential Content Marketing Lessons from Election ‘16

contentdoctorWhile this year’s Kafkaesque presidential election cycle may have revealed, exacerbated and brought political divisiveness to a new level in 2016, there is one major issue that nearly anyone, regardless of where they fall on the political spectrum, can agree on: at least the campaigns are over. We can now reflect back on how we came to this point and ponder the important business of what comes next.

I, for one, have been paying close attention to the frenzied election cycle. Viewed through a marketer’s lens, it is clear to see that presidential campaigns are no different from a business’ campaign to sell a product or service: to the best marketing department go the spoils!

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Five Reasons Why Marketers Outsource Content Production

People often ask me why marketing departments hire third party content vendors to write business articles for their websites, blogs and social channels. Why not just keep the process in-house?

outsource-1345109_1280As I explained in a recent blog post, many marketers hate writing. Plain and simple. And even if you do love to write, it can be a huge hassle — especially when you have to do it week in and week out.

Here are five common reasons marketers outsource content:  Continue reading “Five Reasons Why Marketers Outsource Content Production”

Leaky Pipes, Trust and Content Marketing

ThinkerWhen we moved into our new home, my wife and I knew that there was ample work to be done. While the house was structurally sound there were enough bullet points on the inspection report that I could reasonably argue it qualified as a fixer-upper.

But many of the aesthetic touch-ups we wanted to tackle had to be put on hold when we discovered that both our showers were leaking water into the first floor. Having just moved in, we didn’t know how long the problem had persisted, and we wouldn’t know the extent of the damage until we cut into our sheetrock to diagnose the problem.

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No Time To Blog? No Problem

As an executive, you are rarely in one place for more than a few days at a time. You are constantly bouncing around the world visiting clients and partners, marketing your products and speaking at industry events.

business-man-1031755_1280In short, your schedule is maxed out. So while you want to contribute to your blog, you just don’t have the time. There are too many other competing projects to focus on.

Consider this, though: On a daily basis, you… Continue reading “No Time To Blog? No Problem”

Did Content Marketing Start the American Revolution?

paul-revere-1536168__180By the early 1760’s the relationship between the 13 original American colonies and Great Britain had been severely strained. The monarchy had for years been incrementally increasing taxes and tariffs on the colonies, without providing citizens a voice in Parliament. Citizens were being forced to house and quarter British soldiers and several violent episodes had brought the tension to a tipping point. By 1775, many of the leading colonialists—our founding fathers—were calling for a revolution to claim independence from Britain.

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Extreme Marketing—Personalization and AI

girl-320262_sizedConsumers are inundated with content as company after company seeks to garner their business in one way or another. But, there’s a limit to how much one person can take in and respond to on any given day. As a result, today’s brands must take extreme measures to make any headway with key targets. So, which of their marketing strategies is proving most successful at gaining buyer interest, engagement and loyalty?

The answer is personalization—personalization of marketing messages to the nth degree.  Continue reading “Extreme Marketing—Personalization and AI”

The Five Types of Writers You Don’t Want Producing Your Content

FAIL_stampYour marketing department is likely full of knowledgeable, eager and creative individuals. Unfortunately, that doesn’t necessarily mean they’ll be good writers too. If you’ve been relying on your in-house marketers to drive production for your content marketing strategy, there is a possibility that their efforts may be counterproductive. While the implementation of a content marketing strategy can be highly effective in driving business growth, the wrong writer can send your audience the wrong message and ultimately do more harm than good.

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Eight Things You Would Rather Do Instead of Blogging

You have a problem: Your blog needs content—and lots of it.

You’re not feeling up to the challenge, though. You hate writing—detest it, even. The blank page frightens you. And the thought of having to generate ideas—week in and week out—is maddening.

How much do you hate writing? Here are eight things you would rather do than spend any time producing content for your blog: Continue reading “Eight Things You Would Rather Do Instead of Blogging”