Category Archives: Social Media

Taylor Swift Teaches Us All a Valuable Social Media Lesson

OK, let’s get the elephant in the room out of the way. Yes, this is the second post I have written about Taylor Swift in a little over a month. I promise, while I do find some of her tunes catchy, I am not a super fan—she just keeps making news related to content marketing!

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Without going into too much detail, Swift made news this past week when she reacted to a tweet by hip hop artist Nicki Minaj. The pop singer thought the tweet was aimed at her and quickly fired back a civil, yet pointed rebuttal. The problem, however, was that Swift was not the intended target of the original tweet. After a quick back-and-forth squabble, Swift apologized on Twitter, which seems to have resolved the feud, at least for now.

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In Case You Missed It: Highlights From Today’s Content Boost Crash Course in NYC

Today the Content Boost team stormed NYU’s Kimmel Center ready to convince business leaders to say “yes” to content marketing at the third Content Boost Crash Course.

shutterstock_133099646What they found, however, was that the packed room was one step ahead of the game. In fact, the audience members were ready to jump into content marketing right away.

Their enthusiasm echoed the sentiments from our Director Carrie Majewski about how popular content marketing has become. As Majewski explained during her kickoff presentation, 78 percent of CMOs think custom content is the future of marketing. Further, 86 percent of B2B and 77 percent of B2C companies now use content marketing.

“Our NYC-based Cont Continue reading →

Taylor Swift, Master of Her Brand

This past Sunday morning, pop music behemoth Taylor Swift wrote an open letter to Apple, explaining why she was not making her most recent smash hit album, “1989,” available on the company’s streaming service, Apple Music.

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Don’t Let Social Trends Scare You: Start Using Them to Your Advantage

shutterstock_285775508As more and more people turn to social networking sites as an all-inclusive location for their news, sports and entertainment, it has become more important than ever for marketers to be constantly plugged in to the trends of social media.

At first glance, the idea of constantly keeping up with the giant wealth of ever-changing information present on social networks seems incredibly daunting, especially for smaller businesses without the aid of a full marketing team. In reality, however, businesses with any size and capability can capitalize on social media trends to spread awareness of their brand.

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Marketing Lessons Learned From the New York Yankee Mustaches

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Editors note: This blog post originally appeared on the Mad Marketer website and was re-posted here with the permission of the author and Mad Marketer team.

Recently, the New York Yankees, formerly noted for their traditional team uniforms and specific grooming code, which since the early ’70s has included a no facial hair policy, have started loosening up their upper lips. That is, they’ve joined the #stachesquad, an Instagram hashtag that has gone viral after prominent Yankees players started posting pictures of their newly grown whiskers.

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It’s Time For Your 6 Month Content Marketing Checkup

Now that we’re about halfway through 2015, it’s an ideal time to take a step back and make sure you are on track to meet the content marketing goals you outlined for your business back in January (like creating brand awareness, or increasing engagement with your customers).

shutterstock_159748715After all, while your brand may appear to be perfectly healthy on the surface, there are countless factors that go into a successful content marketing strategy, all of which need to be closely monitored.

Here are some questions to ask during your mid-year content marketing checkup:

Are you posting regularly? Posting content is a bit like exercising; you have to do it on a consistent basis if you want to maintain a healthy digital brand. If you go for long periods of time between posts, you will have a much harder time building a steady readership.   Continue reading →

Don’t Be Another Face(book) in the Crowd

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The continued expansion of marketing in all its forms has driven most companies to rush into social media promotion without a clear strategy or projected outcome. It certainly pays to be at the party, but if you’re just another guest without anything interesting to add to the conversation, you’re better off staying home.

Like the truth in the X-Files, the data is out there. Web marketing needs to speak directly to its audience, and knowing who that is, is fundamental. More than 1.44 billion people are on Facebook and 936 million visit their page daily. Given that Facebook ads allow you to target people based on location, age, interests and more, your advertising can determine your marketing strategy. In other words, find your fans through advertising, follow-up with effective marketing and let social media work its magic. Continue reading →

Why Don’t I See Any Case Studies On Your Website?

I’ve visited your Web page. I’ve read your products and service descriptions, analyzed your “About” section and scanned your blog.  Unfortunately, there’s something missing. There are no case studies detailing clear-cut examples of how your company has directly helped any of your customers.

shutterstock_137423564As a result of this shortcoming, I’m left scratching my head wondering why this is (as I head to Google and start searching for competitors who can show me clear-cut evidence their products and services can produce the strong results they claim).

The good news is that your business is not alone in its lack of case studies. This is a problem I see all of the time on both B2B and B2C websites. It’s puzzling, too, considering that customer case studies and success stories are the third most influential type of asset in the purchasing process for customers in both large enterprises and small businesses. Case studies communicate that other businesses trust your company, and they also pique interest from similar prospects who could benefit from your company. Continue reading →

How Do I Find My Audience on Social Media?

photo 1 (8)Last week, we finished up our Content Marketing Crash Course, designed to bring marketing awareness to the local community, at our Content Boost office (recaps available here and here!). It was a great day filled with interesting dialogue.

One question that seemed to come up a lot was, “How do I find my audience on social media?” It’s an interesting question and one that doesn’t have a particularly short answer. Continue reading →

Playing Twitter Like a Game

If you’re interested in content marketing chances are you’re most likely also interested in learning how your business will play in the world of social media.

It’s well known that many small- to medium-sized business owners are hesitant about getting on social media, specifically Twitter (I’ve come across too many to count). Oftentimes, they are worried they’re getting into the game too late and therefore won’t be able to compete with more established brands. I wanted to take a moment to share with you a recent experience that I had with this 140-character megaphone.

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