Category Archives: Social Media
With billions of users on social media each day, there is huge opportunity to tap into new audiences and better connect with existing customers. Beyond building relationships with customers, social media has been found to increase brand exposure, boost traffic to your website, improve SEO rankings, and provide significant ROI. Continue reading →
Notice a recent drop in the number of likes you have on your Facebook page? There’s a good reason for that. Facebook recently announced its plan to make business Page likes more meaningful. “We’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts,” the social network stated in a blog post. Continue reading →
Today’s brands are savvy. They’re utilizing social media to handle customer service requests and to connect intimately with customers where they hang out most. But some brands are taking it to the next level, pushing the envelope on what social media can truly accomplish.
Fashion icon Marc Jacobs recently finished up his second casting call for a new ad campaign through social media, and the results were impressive. Aspiring models were encouraged to post photos of themselves through Instagram and Twitter, using hashtag #castmemarc to become the new face of Marc by Marc Jacobs. Over 70,000 hopefuls entered during the one week casting period, eager to be part of an ad campaign for one of today’s hottest fashion brands. Eligible participants were narrowed down to the final 50, then 30, and finally nine lucky winners. Marc Jacobs got fresh new faces for their campaign, and nine aspiring models got a chance to build their careers: a win-win. Continue reading →
Listen up, restaurant owners: It’s Friday afternoon, which means right now, many of your potential customers are working up an appetite, trying to decide where to head tonight to unwind and grab a bite to eat. Friday is one of the busiest nights of the week for your business, so you’ll want to capitalize on the opportunity and make sure there is a line running out the door in your establishment and not a row of empty seats.
If you want to accomplish this goal of a packed house, don’t wait for customers to come knocking on your door tonight. Restaurant-goers are already browsing their mobile devices, trying to decide whether they want to indulge in Korean, Italian, Mexican, Japanese or American cuisine. If your business does not have a robust digital presence, you could risk losing customers to competitors this evening. Continue reading →
Earlier this week I got into an interesting conversation with several peers about what role collaboration can and should play in the workplace. We decided that, generally speaking, organizations tend to view bringing employees with different but complementary skill sets together as the most effective way of completing large or complex projects. If every individual piece of a task is assigned to a worker with an appropriate skill set, the finished product will likely reflect professionalism and expertise.
There’s no doubt that social media has forever changed the way brands interact and engage with consumers. Through social, businesses are able to spread brand awareness, generate leads and create meaningful relationships with buyers. Despite the various benefits and popularity of social, however, many businesses still seem to struggle with implementing a successful strategy. Continue reading →
Social media blunders can be extremely funny—until your organization is on the wrong end of the joke. In 2014 a large number of brands found themselves in the unenviable position of apologizing for social media gaffes which garnered negative media attention. Here are five of the worst social mistakes of 2014:
A few months ago, I entered a contest on Twitter to win a free spa getaway at the lovely Mayflower Grace in Washington, Connecticut. Excited and shocked to learn I was the winner, (I rarely win things) I immediately shared my excitement on social media.
When we arrived at the hotel, we were greeted by friendly staff, and escorted to our beautiful room with a breath-taking garden view. Everything was exquisite, from the delicious food to the out-of-this world spa. At dinner that night, we were asked by our waiter what we did to deserve to win such a great prize. “I think I entered my email address and retweeted something,” I responded. The waiter looked less than impressed, expecting my answer to be a bit more long-winded and involved. His response got me thinking – what is the true value of a contest on social media? Continue reading →
After months of anticipation, I finally had the chance to see the blockbuster “Interstellar” last week. The film is a Sci-Fi adventure, directed by Christopher Nolan starring Matthew McConaughey and Anne Hathaway, which explores the possibilities for deep space travel and the mysteries of our physical universe.