Category Archives: Social Media
If you’re like me, then you are probably looking out the window wishing it were 70 degrees. Like the majority of the U.S. population struggling to get through February, I’ve had enough. I’m ready for spring.
And if you’re like me, you probably can’t just get up and go to California on whim, where it actually is 70 degrees and sunny. But you can check out the state tourism board’s new Dream 365 project, where you can salivate over documentaries depicting people bicycling across the Golden Gate bridge, surfing through tidal waves, playing music on mountainsides and skateboarding on a half pipe in the middle of the ocean. And while you’re at it, if you aren’t already packing your bags, you can learn about a great new content marketing strategy that your business can use to spread brand awareness and get people excited about what you are doing: a YouTube takeover. Continue reading →
Facebook is an ever-evolving network, as are all other widely adopted social media channels. Enhancements to appearance, navigation and, most importantly, presentation of content, are constantly being evaluated and tweaked. Within the past six months, Facebook has focused on delivering what it considers high-quality content to the end users. Meanwhile, organizations with Facebook pages have seen a decrease in the number of impressions per post. By changing the newsfeed algorithm, Facebook is providing organizations with few choices (one of which is to pay) to have their content be seen, even by their “fan” base.
It’s not that the quality of your content has gone down, or that your users aren’t interested in what you have to say. As marketers we need to guarantee that our content is seen and shared by our audience.
Like most self-respecting single people in America, I spent Valentine’s Day devouring the second season of House of Cards via Netflix streaming whilst refreshing my OkCupid smartphone app every few minutes. The possibility of such instant-gratification event television was unheard of until recently. In the course of one year, Netflix has changed the media landscape, turning the release of each new batch of episodes (whether it be House of Cards, Orange is the New Black or even Ricky Gervais’ Derek) into a streaming event. Rather than unspooling 13 episodes over the course of three months, the company drops entire seasons in one fell swoop, inciting editorial assessments on the nature of binge-watching and even a tweet from President Barack Obama himself, asking for ‘no spoilers’ after the release of House of Cards season 2.
Up until recently, things were getting a little weird on the Facebook News Feed. Where else could you find cutting-edge industry stories mixed in with cat memes from your aunt? The News Feed was failing to deliver relevant information, and it was frustrating both businesses and end users.
In response, the company has made some recent changes that are sure to clean up the News Feed and keep users on the site. In December, as the company celebrated its 10th birthday, it rolled out a new application designed to streamline the news delivery system. The update is called Paper, and it allows users to browse Facebook on their own terms by categorizing content according to subject matter. Now there are about 20 total categories that users can receive content in including Sports, Tech and Headlines. Users can individually customize their news options and get exactly what they want out of the Facebook experience.
The rollout of the Affordable Care Act has kept all eyes on just the U.S. government, but the healthcare industry as well. In addition to having trouble with the Affordable Care Act website, many be reaching out to the government and healthcare providers through social media. For the most part, healthcare providers are viewed as having a good presence across Facebook, Twitter and other platforms. One healthcare sector that has struggled to maintain a strong social media presence, however, has been the pharmaceutical industry.
It’s been one whole year since Twitter officially introduced the world to Vine on January 24, 2013. The mobile app—acquired by Twitter some months before its roll out in October 2012—has been doing exponentially well, having acquired millions of users in only 12 months. Vine was one of many social concepts to take rise over the past 12 months; however, it was only one of few to make a real impact on the social and marketing scene.
There’s no disputing the fact that Instagram has become one of the world’s most popular apps. With over 150 million users across the globe, the photo-sharing app has become the marketing engine of some of today’s hottest brands from Nike to Ben and Jerry’s to Red Bull. But how did the brainchild of two graduates from Stanford University rise to billion dollar success in just under three years? One word: demographics. Continue reading →
Like most people, I am in love with my smartphone. When the battery dies, I feel betrayed. When I notice a new podcast has been downloaded, my heart swoons once again. And like most smartphone owners, I have a number of apps that I depend on each day. It is interesting, though, to consider exactly how and why each app has been downloaded.
Consider how app use is on the rise. In December 2012, Portio Research estimated that 1.2 billion people worldwide were using mobile apps. That figure is projected to grow at a CAGR of almost 30 percent to eventually reach 4.4 billion mobile app users by the end of 2017.
While 2013 brought with it a slew of genius marketing campaigns—including Jean Claude Van Damme’s epic collaboration with Volvo—it was also witness to some of the biggest “oops” marketing moments. In case you were living under a rock this year, here’s a recap of the top marketing disasters of 2013. Continue reading →