Category Archives: Social Media
If you haven’t yet heard of Ello, let’s get you up to speed. It’s the new social network that has exploded in popularity over the last couple of weeks, gaining a reported 27,000 new users per hour. Their manifesto sums up what they’re all about:
Repurposing content can be tricky. Do it right, and you can extend the shelf life of a great piece of content and reach a whole new audience. But do it wrong, and you could wind up sounding like a broken record.
Recycling content is all about taking an existing piece of work—whether it’s a case study, white paper, or blog post— and giving it new life. However, this is where marketers often get tripped up as repurposing content is an easy way to get on Google’s bad side and convince search engine “spiders” that you are engaging in black hat SEO when done wrong.
Below are three simple ways you can repurpose content: Continue reading →
Twitter recently opened up their analytics feature, previously only available to advertisers, to all users. Here’s your fair warning: it’s addictive.
This new feature shows your tweet activity, along with impressions, engagement and engagement rate for each individual post. What’s more, if you’d like more detail on a particular post, you can simply click on it to see the number of retweets, link clicks, replies, favorites, and a graph showing the days that the post saw the most activity. Wondering how your stats compare to the last 28-day period? It tells you that too.
Warby Parker has, in my humble opinion, re-invented the world of eyeglasses. They’ve made them hip, fun, and accessible.
If you’re not familiar with the company, here’s how it works: You choose five frames you like, the company then sends them to you to try on at home, and you send them back. Shipping is free and they give you a pre-paid box to return them when you’re done. If you find a pair you like, you simply send in your existing prescription and order them through the website. They’re only about $100 per pair, which includes the frames and lenses. Oh, and did I mention that for every pair you buy, Warby Parker shares a pair with someone in need?
Let me start with the beginning of my romance with Warby. I had just gotten brand new Coach glasses and a co-worker said to me, “Are those Warby Parker?” I had no idea who Warby Parker was, and when he mentioned that they sell incredibly inexpensive eyewear, I had immediately assumed that my $500 glasses looked cheap. Continue reading →
Snapchat, a photo and video sharing application, for business may not seem like the most natural fit at first glance, but hear me out. The company’s “My Story” feature may just change your mind.
The platform, which has a demographic made up of primarily 13 through 17 year olds, is known for its short messages that automatically delete after a certain number of seconds, pre-determined by the user. Think of a text message that automatically deletes five seconds or so after you open it. Kids and young adults have been latching onto the platform to share messages with their friends, and businesses are starting to slowly follow. Continue reading →
You may have heard the buzz that Facebook is testing a new tag for content deemed ‘satirical.’ This tag is being tested on the related articles unit in users’ News Feeds (when you click on one story and three other recommended articles pop-up below it.) This is largely due to complaints from users who are confused by headlines posted by content creators like the Onion, who are known for their satirical news articles. Continue reading →
My first instinct was to call this post, “Everything I learned at My First ITEXPO,” but I quickly realized that touching on all the information I took in during our trip to Las Vegas would likely require 10,000 words. (Quick reminder, Content Boost’s parent company TMC sponsors ITEXPO, a biannual trade show in Miami and Vegas each year.)
So rather than try to recap four whirlwind days, I figured I’d instead touch on some of the highlights. To help me better organize my thoughts—I’m still catching up on sleep—I broke my ITEXPO education into categories:
It’s easy to get caught up in the day-to-day routine of managing your social media accounts: overseeing campaigns, responding to customer questions, posting content…the list goes on. But as with anything, it’s necessary every so often to take a step back and get a 360-degree view of your efforts at large.
When I went to see Jon Favreau’s new movie “Chef” I never thought my mind would wander back to my internship here at Content Boost. Yet, I found myself in awe of the way “Chef” seamlessly incorporated social media marketing, demonstrating what a huge impact Twitter can have on businesses. Continue reading →