The rollout of the Affordable Care Act has kept all eyes on just the U.S. government, but the healthcare industry as well. In addition to having trouble with the Affordable Care Act website, many be reaching out to the government and healthcare providers through social media. For the most part, healthcare providers are viewed as having a good presence across Facebook, Twitter and other platforms. One healthcare sector that has struggled to maintain a strong social media presence, however, has been the pharmaceutical industry.
The next presidential election is still more than three years away, but in today’s world of instant information, members from either side of the aisle need to raise their profiles significantly in order to have a formidable seat in the national conversation.
Following in the footsteps of U.S. Senator Rand Paul (R-KY), who held a 13-hour filibuster earlier this year to question America’s use of violent drone strikes, U.S. Senator Ted Cruz (R-TX) took to Capitol Hill on Sept. 24 and spoke for more than 21 hours, urging his colleagues to support the defunding of the Affordable Care Act, commonly referred to as Obamacare.
Though not technically a filibuster—the Senate was scheduled to begin debate on a bill that would prevent a government shutdown at noon the following day, and they did—Cruz’s antics generated a ton of buzz, both good and bad, throughout every corner of the Internet and from anyone politically-connected. Continue reading “What Marketers Can Learn from Senator Ted Cruz’s 21 Hour Speech”