Tag Archives: Blog

Content Marketing: Teach, Don’t Preach

I get asked the question all the time, even by my wife and parents: What is content marketing? If you’re hearing the term for the first time, the best place to start is a basic definition: Content marketing is a marketing strategy centered on creating and distributing valuable, relevant content designed to attract and acquire consumers. But to understand this hot term further, it’s critical to understand how content marketing differs from traditional marketing in the way it actually attracts and acquires those customers. Continue reading →

Why Your C-Suite Should Be Blogging (and Tweeting)

shutterstock_171724835 (1)There are few better representatives for your brand than your CEO and other members of your C-suite. And since 60 percent of a company’s market value is attributable to its reputation, according to surveys of executives conducted by Weber Shandwick, corporate leaders should be making their voices heard by writing and sharing valuable and unique branded content on their company websites and across social media. Continue reading →

Same Old Blog Mishaps? Learn These Tricks to Earn Some Treats

When you first launched your company’s blog, you may have expected consumer interest to instantly spike. But so far, you feel like it hasn’t made enough of an impact and are widely searching for ways to get the engagement and results you’re looking for. So, how are you going to turn things around? Continue reading →

Is Your Blog Converting Your Consumers?

shutterstock_94805161There are so many signs that I’m a content marketer (thanks for the great list of signs Brooke!). I catch myself wishing I could edit my husband’s texts for grammar, sorry sweetie!; I look at every trade show flyer, TV commercial and digital signage ad and wonder, “Could I have done better?”; and I get ridiculously excited when my number of Twitter followers grows.

I even prefer staying in resorts/hotels/getaways that rely on a robust content marketing strategy. In other words, I’m that person.

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More Blog Traffic Might Be Sitting Right Under Your Nose

If you’ve ever maintained or contributed to a blog, you know how difficult it can be to grow your readership. Perhaps you are even familiar with the daily ritual of logging into your blog platform to check on your visit and click numbers, hoping against hope to see an uptick. TrafficUnfortunately, no magic formula for a successful blog strategy exists, but you do have options at your disposal that increase your chances.

What may surprise you about these tips and tricks is that they don’t require much time or effort. In fact, they may actually be strategies you already know to be effective but have neglected recently because you’ve been sidetracked by other tasks. If you are making a push to boost your blog numbers, consider implementing these fool-proof tactics:

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Got Nothing to Write About? Take Inspiration from Social Media

stressed-outAh, the life of a content marketer. Day in and day out, you’re tasked with coming up with new, engaging ideas that are meant to “wow” readers. But every now and then, you’re hit with bloggers block—a very serious, debilitating disease that attacks the minds of marketers and causes them to stare blankly at their screens for hours. Symptoms include severe mood swings, redness in the face, irritability and dizziness.

So what does the marketing doctor recommend? A healthy dose of social media. Continue reading →

Does Your Blog Stand Out from the Rest?

Imagine your blog were to walk into a crowded networking event. Would it be the center of attention and walk away with 50 new business contacts? Or would it hang out by the cookies trying to blend into the scenery?

silhouettes-76784_640In the overcrowded world of online content, it takes a lot to stand out and become known as a go-to source for educational and industry information. Consider the fact that WordPress users publish 347 new blog posts every minute. In that same amount of time, Google users enter over 2 million search queries. And Facebook users share about 684, 478 pieces of content. Continue reading →

If Your Blog Were a Refrigerator, What Would it Look Like?

Pouring mustard onto your hot dog should be one of the easiest things in life. Unfortunately, as “Good Eats” host Alton Brown pointed out in a recent YouTube post, it’s often a terrible process. Condiments tend to coagulate in the bottle, which makes it exhausting to squeeze them out. And since the bottles are bulky by design, storing them in a refrigerator rack is difficult, awkward and messy.

But as Brown proved, there is an easier way to organize your favorite condiments. By simply cutting off the top of an egg carton and storing the bottles top-down, you can solve both problems at once. All of the bottles can be kept in one place, and all of the liquid sits near the top which means easy access.

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If Jack White can Produce an Album in One Day, You can Get Your Blog Moving Too

Fans of Grammy award-winning artist Jack White certainly know the man is prolific. White, who burst onto the music scene as the guitarist for the White Stripes back in 1999, is also known for his work with the Raconteurs and the Dead Weather. Now, White is launching a solo music career as well—and he is out to prove something else in the process: his creative speed.

Jack_White_OttawaOn April 19, White will attempt to set the world record for the fastest recorded album ever. Sources indicate that White plans to record and release the title track of his album all in one day. In order to accomplish this, the song will be performed and transferred directly to acetate right in his Nashville, Tenn. studio, Third Man Records. Then, the tapes will be immediately sent down the road to United Record Pressing where they will be turned into 45s. The records will then be rushed back and will go on sale later in the day at Third Man.

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How to Build Your Content Marketing A-Team

blog pictureAssembling a department of workhorses who bring out the best in each other—and possess an uncanny ability to work cohesively as well as independently—is certainly no small feat. But those are exactly the ingredients you need to create your content marketing A-Team because anything less will be of grave disservice to your brand and its messaging. So how do you even begin putting together your industry-leading content marketing team? By making sure you have the following team members on board:

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