Now that we’re about to turn the corner into July, many of your employees could be taking time off from work for various reasons—like for vacations, conferences, weddings, you name it. July and August are prime months for being out of the office and sometimes, paid time off requests can pop up out of nowhere and when you least expect them. It’s important, therefore, that you look ahead and figure out whether you have the manpower to see your editorial department through this time of limited resources.
After all, while your employees can always take time off from work, your blog and social content need to keep rolling. Otherwise, if you pause your calendar and focus on other tasks while your main writers are out of town, you could risk losing readers who may forget to come back. Continue reading →
It’s time we had an important talk: Your editorial process is killing your beautiful content. Here’s why.
First, one of your staff writers creates a witty, thought-provoking article for your website. Next, the piece must go to an editor—or two—for quality inspection before landing back on your writer’s desk. It may go back and forth multiple times. After that, the post may go to a high-ranking executive for messaging approval before being passed along to a board of directors. Finally, it must pass through your legal team. Several weeks—or sometimes months—later, the post winds up on your website—a tired, bland, and likely outdated version of its former self.
And you wonder why nobody is sharing your content on social media! Continue reading →
As content marketers—and professionals in the marketing outsourcing business—we are always searching for new tools that will make us better at our jobs and therefore make your content marketing strategy that much stronger.
One tool we talk a lot about here in the cubicles is buyer personas. They aren’t a piece of software or a neat gadget that makes life easier. Rather they are descriptions of our client’s target audience that help us hyper-focus our writing and create the top notch copy you come to expect from us here at Content Boost.
My coworker sent me a great cartoon today—she thought it could make for a good blog topic and she was right (thanks Rebecca!). Take a look:
Now as someone who ghostwrites for a number of executives in the C-suite, I love this cartoon. It speaks directly to the beauty—and pressure—of being a ghostwriter. On the one hand, you can give the busy, C-level executive platform chance to have his or her voice heard. You can take a journey into this individual’s brain, navigate through the sea of ideas, notions and opinions and extract a compelling, highly strategic piece that panes him or her in the best possible light.
There are few better representatives for your brand than your CEO and other members of your C-suite. And since 60 percent of a company’s market value is attributable to its reputation, according to surveys of executives conducted by Weber Shandwick, corporate leaders should be making their voices heard by writing and sharing valuable and unique branded content on their company websites and across social media. Continue reading →