Imagine your blog were to walk into a crowded networking event. Would it be the center of attention and walk away with 50 new business contacts? Or would it hang out by the cookies trying to blend into the scenery?
In the overcrowded world of online content, it takes a lot to stand out and become known as a go-to source for educational and industry information. Consider the fact that WordPress users publish 347 new blog posts every minute. In that same amount of time, Google users enter over 2 million search queries. And Facebook users share about 684, 478 pieces of content. Continue reading →
Pouring mustard onto your hot dog should be one of the easiest things in life. Unfortunately, as “Good Eats” host Alton Brown pointed out in a recent YouTube post, it’s often a terrible process. Condiments tend to coagulate in the bottle, which makes it exhausting to squeeze them out. And since the bottles are bulky by design, storing them in a refrigerator rack is difficult, awkward and messy.
But as Brown proved, there is an easier way to organize your favorite condiments. By simply cutting off the top of an egg carton and storing the bottles top-down, you can solve both problems at once. All of the bottles can be kept in one place, and all of the liquid sits near the top which means easy access.
Fans of Grammy award-winning artist Jack White certainly know the man is prolific. White, who burst onto the music scene as the guitarist for the White Stripes back in 1999, is also known for his work with the Raconteurs and the Dead Weather. Now, White is launching a solo music career as well—and he is out to prove something else in the process: his creative speed.
On April 19, White will attempt to set the world record for the fastest recorded album ever. Sources indicate that White plans to record and release the title track of his album all in one day. In order to accomplish this, the song will be performed and transferred directly to acetate right in his Nashville, Tenn. studio, Third Man Records. Then, the tapes will be immediately sent down the road to United Record Pressing where they will be turned into 45s. The records will then be rushed back and will go on sale later in the day at Third Man.
Assembling a department of workhorses who bring out the best in each other—and possess an uncanny ability to work cohesively as well as independently—is certainly no small feat. But those are exactly the ingredients you need to create your content marketing A-Team because anything less will be of grave disservice to your brand and its messaging. So how do you even begin putting together your industry-leading content marketing team? By making sure you have the following team members on board:
I once followed a blog religiously, checking it every day for fresh content. At first it was great; every afternoon I would check the blog for my daily dose of content, but then something awful happened. It was a typical day around noon when I normally checked by beloved blog, but this time there wasn’t a new post. I chocked it up to a one-time thing, but when I checked the next day and the next day—nothing new. I suddenly felt abandoned. Did this person forget about me, why weren’t they posting? Continue reading →
Summer is almost over. There, I said it. I know it’s not what you wanted to hear this morning, but it’s the truth. So, what does this mean for you as a marketer? That you are running out of time to give that necessary push to your content marketing strategy for 2013.
You’ve spent all afternoon hunched over your laptop creating “the greatest blog ever written,” but suddenly you realize that it’s 5 pm. Your eager to post your blog, but you’re not sure whether or not it’s the right time. Will it get lost in the cyber shuffle overnight? Can it wait till morning?
Maintaining an accurate posting schedule and learning when your audience is tuned in is the key to engagement success. After all, what good does it do if your audience never reads your emails, tweets, posts, or blogs?
With 347 new blogs posts, 684,478 Facebook shares, 100,000 tweets, 204,166,667 emails and 3,600 Instagram photos posted every minute, it’s not easy to get noticed. However, research shows that there is a right time and a wrong time to post.
There’s nothing worse than hitting traffic on your way home, following a chaotic, nightmarish-type of day. After all, you are tired and hungry, debating whether you have any sort of energy left to head to the gym and all you can do is stare at the bumper in front of you.
Well yesterday, the traffic got to me. I may only live 6.1 miles from work but even I had had enough of staring at “Baby on Board” and “If You Can Read This, You are Following Too Close” stickers. So I did what any true New Yorker does and made friends with the shoulder lane until I found the exit.