Tag Archives: brand awareness

Marrying Your Company to the Right Brand Strategy

Today marked another milestone in the journey toward my wedding later this year as I received a text around lunchtime that my fiancée had settled on a dress. She was understandably excited and equally adamant about preventing me from seeing it before the big day.

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Content Marketing Got Us to the Moon. What Can It Do for Your Brand?

If someone were to ask you how the U.S. first landed on the moon, your first response would probably be “in a rocket ship.” But did you know that it was actually content marketing that drummed up enough support from the American public to actually drive the initial lunar mission in the first place?

As “Marketing the Moon: The Selling of the Apollo Lunar Program” co-author David Meerman Scott explained in a recent Forbes interview, when President Kennedy first challenged the U.S. to put a man on the moon by the end of the decade in 1961, he faced an awesome task.

8252445373_73e38a057d_z“Imagine convincing the American public to spend as much as four percent of the national budget in some years, to send twelve people to the surface of the moon,” Scott said. “It was a crazy thing to do and marketing got us there.”

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California Dreamin’: State Tourism Board Takes Over YouTube

If you’re like me, then you are probably looking out the window wishing it were 70 degrees. Like the majority of the U.S. population struggling to get through February, I’ve had enough. I’m ready for spring.

Big_Sur_Coast_CaliforniaAnd if you’re like me, you probably can’t just get up and go to California on whim, where it actually is 70 degrees and sunny. But you can check out the state tourism board’s new Dream 365 project, where you can salivate over documentaries depicting people bicycling across the Golden Gate bridge, surfing through tidal waves, playing music on mountainsides and skateboarding on a half pipe in the middle of the ocean. And while you’re at it, if you aren’t already packing your bags, you can learn about a great new content marketing strategy that your business can use to spread brand awareness and get people excited about what you are doing: a YouTube takeover. Continue reading →

Going for the Gold with Your Brand Strategy

The past week in Sochi has provided viewers with some extremely compelling ice hockey. Despite the fact that the U.S. Women’s hockey team suffered one of the most crushing defeats in the history of the Winter Games, both the men’s and women’s contests have been extremely entertaining, even for casual fans of the sport.

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Time Out: Let’s Talk About Your Content Marketing Strategy

When the time comes for Kobe Bryant to hang up his uniform and retire, he will be on the fast track to the Basketball Hall of Fame. With five championship rings on his fingers, four All-Star game MVPs in 14 appearances, a record of 15 All-NBA selections and 12 All-Defensive team awards, Bryant has become a household name throughout the world. His brand is recognized everywhere from Los Angeles to Beijing.

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You could imagine the shock, then, for Boston College students when but a few minutes into a recent lecture on how the NBA is a model for successful international marketing, the door to the class opened and in walked Bryant himself.

“It was surreal,” explained Professor Nick Nugent when about the experience.

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Three Ways You Never Thought to Use Social Media for ROI—Until Now

ROIAccording to an aggregated video composed by Erik Qualman, author of “Socialnomics,” the return on investment (ROI) of social media is that your business will still exist in five years.

That’s a big claim to make, and many brands are still plagued by the question of whether social media drives real ROI. However, on the other side of companies’ inhibitions lies research and testimonies that keep proving the value of social media to be true. For instance, Coffee Groundz, a midtown neighborhood coffee shop, reported a 20-30 percent increase in company sales and market share via Twitter.

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Three Holiday Content Marketing Campaigns That Gave a Rosy Glow This Year

It is official: the holidays are over. I’m still coming to terms with the fact that I ate way too much of my sister’s homemade chocolate cheesecake and that I’m actually back at work today. But this is a good thing (well, at least the latter is). The reason being that although I was away for the majority of the week spending time with family, I was also feeding my workaholic side by checking e-mails on the daily—and spotting some great examples of holiday content marketing in the process.

As a consumer, content marketing makes me feel great. Whether it’s a daily newsletter, a blog, a special video or a simple e-mail, personal messages really do make me feel like brands know me by name and actually appreciate the money I spend with them.

Every single company should have had a holiday content marketing plan this season. Here are some great examples that I received from some of my favorite brands this week. For all of you out there with content marketing New Year’s resolutions, these are some invaluable tips for getting it right on the first try.

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Three Easy Ways to Instantly Engage More Customers Using Your Facebook Page

facebookSay what you will, but Facebook still reigns as one of the world’s top social networks. According to the latest study by GlobalWebIndex.com, Facebook boasts a nearly 50 percent utilization rate by active Internet users worldwide. Facebook usage is also highest in North America with a 59 percent utilization rate among active users. Meanwhile, Google+ only achieves 15 percent and Twitter 25 percent.

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Pinterest’s New API Allows Brands to Take Content Marketing One Step Further

pinterestThis week, it was revealed that Pinterest launched its first application programming interface (API), which enables brand partners to use real-time data from the social sharing platform to generate lists of the most-pinned items in their physical stores.

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What’s in a Name? What’s in a Brand?

shutterstock_112457309Confession… I am having a bit of an identity crisis. Let me backtrack.

I have just come off of what can only be described as the best two weeks of my life. On October 26, in front of our beloved family and friends, a beautiful sunset and a birch wood, fall-colored altar, my husband and I (still so strange to say that!) said, “I do.” It was the beautiful culmination of five incredible years of dating, one long year of planning and countless well wishes over the last few months. And it truly was, as everyone predicted, the best day of my life.

That Saturday evening was electrifying—from the reading of our personal vows to our first dance to the cake cutting to the throwing of my bouquet. It was a whirlwind of emotions and one of those defining life events. Continue reading →

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