The past week in Sochi has provided viewers with some extremely compelling ice hockey. Despite the fact that the U.S. Women’s hockey team suffered one of the most crushing defeats in the history of the Winter Games, both the men’s and women’s contests have been extremely entertaining, even for casual fans of the sport.
When the time comes for Kobe Bryant to hang up his uniform and retire, he will be on the fast track to the Basketball Hall of Fame. With five championship rings on his fingers, four All-Star game MVPs in 14 appearances, a record of 15 All-NBA selections and 12 All-Defensive team awards, Bryant has become a household name throughout the world. His brand is recognized everywhere from Los Angeles to Beijing.
You could imagine the shock, then, for Boston College students when but a few minutes into a recent lecture on how the NBA is a model for successful international marketing, the door to the class opened and in walked Bryant himself.
“It was surreal,” explained Professor Nick Nugent when about the experience.
According to an aggregated video composed by Erik Qualman, author of “Socialnomics,” the return on investment (ROI) of social media is that your business will still exist in five years.
That’s a big claim to make, and many brands are still plagued by the question of whether social media drives real ROI. However, on the other side of companies’ inhibitions lies research and testimonies that keep proving the value of social media to be true. For instance, Coffee Groundz, a midtown neighborhood coffee shop, reported a 20-30 percent increase in company sales and market share via Twitter.
It is official: the holidays are over. I’m still coming to terms with the fact that I ate way too much of my sister’s homemade chocolate cheesecake and that I’m actually back at work today. But this is a good thing (well, at least the latter is). The reason being that although I was away for the majority of the week spending time with family, I was also feeding my workaholic side by checking e-mails on the daily—and spotting some great examples of holiday content marketing in the process.
As a consumer, content marketing makes me feel great. Whether it’s a daily newsletter, a blog, a special video or a simple e-mail, personal messages really do make me feel like brands know me by name and actually appreciate the money I spend with them.
Every single company should have had a holiday content marketing plan this season. Here are some great examples that I received from some of my favorite brands this week. For all of you out there with content marketing New Year’s resolutions, these are some invaluable tips for getting it right on the first try.
I have just come off of what can only be described as the best two weeks of my life. On October 26, in front of our beloved family and friends, a beautiful sunset and a birch wood, fall-colored altar, my husband and I (still so strange to say that!) said, “I do.” It was the beautiful culmination of five incredible years of dating, one long year of planning and countless well wishes over the last few months. And it truly was, as everyone predicted, the best day of my life.
That Saturday evening was electrifying—from the reading of our personal vows to our first dance to the cake cutting to the throwing of my bouquet. It was a whirlwind of emotions and one of those defining life events. Continue reading →
2013 has been a breakout year for content marketing. The “star” marketing strategy has now become a staple in many companies’ inbound marketing efforts. In fact, the number of U.S. companies with a comprehensive content marketing strategy in place jumped from 28 percent in 2012 to 49 percent in 2013, according to IMN’s “2013 Content Marketing Survey Report.”
So, what can we expect from this marketing gem in the coming year? Recently, Forbes compiled its top 10 content marketing trends that will dominate in 2014. We chose our favorite four and weighed in on what we think is in store for the coming year. Continue reading →