The past week in Sochi has provided viewers with some extremely compelling ice hockey. Despite the fact that the U.S. Women’s hockey team suffered one of the most crushing defeats in the history of the Winter Games, both the men’s and women’s contests have been extremely entertaining, even for casual fans of the sport.
Wow… I don’t even know where to begin. Did you watch last night as Pitt came within 4.4 seconds of stealing my alma matter’s undefeated record? Am I rubbing salt in the wound? Should I stop now?
As a former Cuse grad who truly bleeds orange, last night was literally awe-inspiring. If you missed the game, the undefeated Orange went head-to-head with the incredible Pitt team to hold on to their winning record. It was nothing short of nail-biting and heart-pumping as Pitt looked as though they would finally be the team to steal our record-breaking run. And with 4.4 seconds to go in the game, Cuse down by one, freshman Tyler Ennis nailed a 35-footer to protect our record. Take a look right here if you missed it:
Don’t get us wrong, content marketing is all about creating custom copy using unique sources, and that includes real-life events, but we don’t think the team at Italian fashion house Valentino fully understood this concept.
A wide array of A-list celebrities emerged to pay their last respects to award-winning actor Philip Seymour Hoffman at his funeral on February 7—American Hustle star Amy Adams being one of them. However, Valentino was quick to play up the fact that Adams was toting its Garavani Rockstud Double bag, going so far as to specifically highlight the fact in a recent press release sent out.
It is hard to believe that just a few days ago I was in beautiful Miami, Fla., attending TMC’s biannual ITEXPO event, the technology event of the year. It’s especially hard to believe considering the fact that Sunday night I left a city that was a balmy 80 degrees—sporting shorts and a tank top—for a city that hours later was pummeled by inches of snow.
But our week in sunny Miami was truly awe-inspiring. For five days our team had the chance to meet with countless companies, to hear the tales of their company, and to witness marketing and branding at its best. From the impressive trade show booth displays to the must-have swag (thanks CallTower for my awesome lip balm!), ITEXPO was buzzing with best-in-class marketing tactics. And we all took notice.
You know how accountants and financial planners see the world in numbers, formulas and percentages? Well, as a marketer, do you feel like you see the world in terms of strategy, brand tactics and messaging? You are not alone.
I have slowly started to come to the realization that the more I immerse myself in the marketing realm, the harder it is for me to turn off that marketing lens. For example, a simple TV commercial is no longer just a commercial. Rather, it’s a window for me to assess the company’s branding efforts and marketing strategy. Similarly, even a simple flyer that I receive in my mailbox or that I pass on the street cannot escape my marketing lens. I am evaluating the flyer on its font type, its verbiage and its originality. Simply put, the job of a marketer is to always be awake. To always be discerning. And to always be searching for the best campaign.
If you follow the news at all, you are probably well aware by now of the massive data breach that sent retail giant Target spiraling into a public relations crisis from which it has yet to emerge. As you may also know, the company has taken almost as much flak for the difficulty shoppers had reaching customer service—and the treatment they received from call center agents once they did—as it did for the intrusion itself.
Here at Content Boost, we write often about the importance of customer service, the impact it has on consumers and a brands image. In thinking about and discussing Target’s predicament over the past few days, I thought a lot about how companies distinguish themselves as customer service leaders. As they often do, my thoughts turned to golf.
According to an aggregated video composed by Erik Qualman, author of “Socialnomics,” the return on investment (ROI) of social media is that your business will still exist in five years.
That’s a big claim to make, and many brands are still plagued by the question of whether social media drives real ROI. However, on the other side of companies’ inhibitions lies research and testimonies that keep proving the value of social media to be true. For instance, Coffee Groundz, a midtown neighborhood coffee shop, reported a 20-30 percent increase in company sales and market share via Twitter.