Tonight’s the night—the NCAA championship game where either a No. 7 or 8 seed will walk away with the national title. This past Saturday night we watched a riveting game between UConn and Florida and witnessed Kentucky win yet another thriller, this time besting Wisconsin by a point. Now it all comes to a head tonight when UConn and Kentucky will go head to head for the title.
After the winner is declared, however, another March Madness tradition will take place: “One Shining Moment.” The song is annually played as the winning team’s players cut down the nets to a Montage of highlights and best plays from the tournament (watch last year’s “One Shining Moment” video below). There are some interesting gems that can be extracted from this video. Ready to take some post-March Madness inspiration and apply it to your company’s content marketing strategy?
Today marked another milestone in the journey toward my wedding later this year as I received a text around lunchtime that my fiancée had settled on a dress. She was understandably excited and equally adamant about preventing me from seeing it before the big day.
The past week in Sochi has provided viewers with some extremely compelling ice hockey. Despite the fact that the U.S. Women’s hockey team suffered one of the most crushing defeats in the history of the Winter Games, both the men’s and women’s contests have been extremely entertaining, even for casual fans of the sport.
Wow… I don’t even know where to begin. Did you watch last night as Pitt came within 4.4 seconds of stealing my alma matter’s undefeated record? Am I rubbing salt in the wound? Should I stop now?
As a former Cuse grad who truly bleeds orange, last night was literally awe-inspiring. If you missed the game, the undefeated Orange went head-to-head with the incredible Pitt team to hold on to their winning record. It was nothing short of nail-biting and heart-pumping as Pitt looked as though they would finally be the team to steal our record-breaking run. And with 4.4 seconds to go in the game, Cuse down by one, freshman Tyler Ennis nailed a 35-footer to protect our record. Take a look right here if you missed it:
Don’t get us wrong, content marketing is all about creating custom copy using unique sources, and that includes real-life events, but we don’t think the team at Italian fashion house Valentino fully understood this concept.
A wide array of A-list celebrities emerged to pay their last respects to award-winning actor Philip Seymour Hoffman at his funeral on February 7—American Hustle star Amy Adams being one of them. However, Valentino was quick to play up the fact that Adams was toting its Garavani Rockstud Double bag, going so far as to specifically highlight the fact in a recent press release sent out.
It is hard to believe that just a few days ago I was in beautiful Miami, Fla., attending TMC’s biannual ITEXPO event, the technology event of the year. It’s especially hard to believe considering the fact that Sunday night I left a city that was a balmy 80 degrees—sporting shorts and a tank top—for a city that hours later was pummeled by inches of snow.
But our week in sunny Miami was truly awe-inspiring. For five days our team had the chance to meet with countless companies, to hear the tales of their company, and to witness marketing and branding at its best. From the impressive trade show booth displays to the must-have swag (thanks CallTower for my awesome lip balm!), ITEXPO was buzzing with best-in-class marketing tactics. And we all took notice.