In Case You Missed It: Highlights From Today’s Content Boost Crash Course in NYC

Today the Content Boost team stormed NYU’s Kimmel Center ready to convince business leaders to say “yes” to content marketing at the third Content Boost Crash Course.

shutterstock_133099646What they found, however, was that the packed room was one step ahead of the game. In fact, the audience members were ready to jump into content marketing right away.

Their enthusiasm echoed the sentiments from our Director Carrie Majewski about how popular content marketing has become. As Majewski explained during her kickoff presentation, 78 percent of CMOs think custom content is the future of marketing. Further, 86 percent of B2B and 77 percent of B2C companies now use content marketing.

“Our NYC-based Cont Continue reading “In Case You Missed It: Highlights From Today’s Content Boost Crash Course in NYC”

Why Don’t I See Any Case Studies On Your Website?

I’ve visited your Web page. I’ve read your products and service descriptions, analyzed your “About” section and scanned your blog.  Unfortunately, there’s something missing. There are no case studies detailing clear-cut examples of how your company has directly helped any of your customers.

shutterstock_137423564As a result of this shortcoming, I’m left scratching my head wondering why this is (as I head to Google and start searching for competitors who can show me clear-cut evidence their products and services can produce the strong results they claim).

The good news is that your business is not alone in its lack of case studies. This is a problem I see all of the time on both B2B and B2C websites. It’s puzzling, too, considering that customer case studies and success stories are the third most influential type of asset in the purchasing process for customers in both large enterprises and small businesses. Case studies communicate that other businesses trust your company, and they also pique interest from similar prospects who could benefit from your company. Continue reading “Why Don’t I See Any Case Studies On Your Website?”

Leveraging Your Teammates’ Skills to Become a Better Marketer

Earlier this week I got into an interesting conversation with several peers about what role collaboration can and should play in the workplace. We decided that, generally speaking, organizations tend to view bringing employees with different but complementary skill sets together as the most effective way of completing large or complex projects. If every individual piece of a task is assigned to a worker with an appropriate skill set, the finished product will likely reflect professionalism and expertise.

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Content Marketing: Teach, Don’t Preach

I get asked the question all the time, even by my wife and parents: What is content marketing? If you’re hearing the term for the first time, the best place to start is a basic definition: Content marketing is a marketing strategy centered on creating and distributing valuable, relevant content designed to attract and acquire consumers. But to understand this hot term further, it’s critical to understand how content marketing differs from traditional marketing in the way it actually attracts and acquires those customers. Continue reading “Content Marketing: Teach, Don’t Preach”

Need Help With Your Next Product Launch? Introducing Product Boost, Our Newest Program

shutterstock_130537106Launching a new product or service is certainly the type of behemoth task likely to keep you up at night. Chances are you toss and turn, agonizing over the answers to questions such as: Do I know what it takes to launch a product effectively? Am I using the right vehicles? What if our latest offering fails? Unfortunately, your fears are warranted.

Did you know that 66 percent of new products fail within two years and that 96 percent of all innovations fail to return their cost of capital? Regrettably, if you dig deeper, you will most likely uncover more harrowing figures.

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Let the Madness Begin: Have You Put Together Your Marketing Bracket?

shutterstock_178064603With a regular season record of 27-4—not to mention an undefeated streak of 25-0, despite a number of near upsets during that reign—there was no disputing what my husband and I (Syracuse alumni) would be doing at 6 pm this past Sunday night. Tuning into CBS to assess see how the Cuse’s recent spate of losses (don’t get me started on Friday night’s North Carolina State game) would affect Selection Sunday.

Sadly, our pitiful performance these past few games undoubtedly cost us a No. 1 seed. But since we will never stop bleeding Orange, bring it on Broncos.

Continue reading “Let the Madness Begin: Have You Put Together Your Marketing Bracket?”