The Gut-Check Questions We Need to Ask Ourselves as Marketers

shutterstock_278222795I have long argued that the minute our job as marketers starts to feel easy, we are not doing enough as professionals. And I stand by that claim. After all, being a marketer—especially in this day and age—is anything but easy.

We have to build integrated marketing plans; craft buyer personas to target our prospective customers more meaningfully; write A LOT of content that incites emotion and drives behavior; and understand how data and metrics fuel marketing decisions. It’s no wonder that the average tenure for a CMO is 48 months, according to executive-search firm Spencer Stuart.

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Content Marketing: Forever Changing Our View of Cutting-Edge Marketing

shutterstock_161159720“Content marketing is fundamentally changing everything about marketing,” Steve Rotter, Brightcove’s vice president of marketing, put out there as his opening remark for his ContentTECH presentation titled “Video Technology Bootcamp – Fueling Your Content Marketing with Video.” From the way we staff our marketing departments to the way we allocate our budgets, content marketing is rocking the business space, Rotter argued during last week’s virtual event. Moreover, failure to recognize this movement leaves you trailing limply behind the competition.

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