Ah prom season. That beloved time of year when the smell of newly pressed tuxedos, overly-sequined dresses and high school desperation fills the air. That time of year in which moms and dads fork over large wads of cash for ostentatious limos and after parties. And, most importantly, that time marketers clamor for all year long.
That’s because prom season is a marketer’s dream. From the dress boutiques to the limousine companies to the airbrush tanners and makeup artists, marketers in almost every industry are trying to capitalize on the centuries-long tradition that is prom.
And why shouldn’t they? Teenagers are such a powerful group, influencing spending habits and store preferences. In fact, a recent survey from TRU Insights revealed that the purchasing power of teens—ages 12 to 19 years old—has reached $819 billion globally. Moreover, 81 percent of teenage girls recently reported that they are more likely to purchase something if their friend already has.
Prom season can be a marketer’s best date or worst nightmare; it all depends on how you try to capitalize on this iconic time of year.
One company that has taken a wonderfully subtle approach to prom marketing is Coca-Cola. On May 29, the soft drink vendor posted a photo from an ‘80s prom. The caption—”Fun fact: in 20 years that Coke is the only thing that won’t look outdated in your prom picture.” Take a look by clicking here.
Continue reading “Hey Coca-Cola, Will You Go With Me to Prom?”
This is the age of the mobile device. The days of print advertisements wane in the rearview as we now drive down the highways of the future.
In order to stay fresh and relevant, firms need to rethink their marketing strategies if they want to connect with and convert a target market that is always evolving.
And the fine folks at Coca Cola seem to have done just that.
I don’t even drink Coke—I’m more of a water-and-coffee-drinking guy—but there I was on a Friday afternoon, staring at a virtual paper cup bearing the soft drink company’s logo. The cup was shifting back and forth across my computer screen, and I was charged with pulling back a virtual sling shot and trying to aim a virtual ice cube into the cup in order keep its virtual contents at the perfect temperature of 37 degrees. Continue reading “Ahh, Coke’s New Marketing Campaign Makes Me Thirsty”
We all have that person in our life. That dear friend who we don’t see for weeks and who—during your once a month dinner catch-up—rehashes every insignificant detail about his or her latest job catastrophe, spousal and/or child predicament and vacation to Bora Bora. We get it; you are busy and you have a lot to talk about.
The thing is, the “me, me, me” complex loses its cuteness at about the age of six. Because the truth is, we are all busy adults—busy adults with our own celebrations, challenges and confusions—and we now see much more quickly through those individuals who so easily forget to ask, “And how was your day?”
Continue reading “Me, Me, Me – Abandon the Kindergartner in You”