Put Your Content Marketing Strategy in Writing Before 2017!

2017-goals-sizedIf your content marketing strategy isn’t documented, getting buy-in from stakeholders will be pretty difficult. Gaining team collaboration around the strategy and measuring its effectiveness will be tricky as well. What are you waiting for? Without a documented strategy for your custom content, your 2016 successes must have been hit-or-miss at best. Continue reading “Put Your Content Marketing Strategy in Writing Before 2017!”

Are We Still Arguing More or Less in Content Marketing?

qualification-543661_1280Maybe I’m getting old or have been in the content marketing business too long, but are we really still arguing whether more or less content is the issue—vs. the value of the content itself?

Content marketers: Your goal is to write—or have your in-house staff or outsourced content producers write—succinct content until you’ve made your point/concluded your argument with reasonable premises and so forth. This is the well-established standard for good writing. Even Shakespeare told us that “brevity is the soul of wit.”

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Three Quick Insights From CMI’s Latest B2B Benchmark Study

In the content marketing industry, there is no greater treasure trove of information than the Content Marketing Institute (CMI). That’s why content marketers all over the country were anxiously awaiting to dig into the 2016 benchmark studies from CMI as we head into the final quarter of 2015. As of this week, the wait is over as CMI has officially released their “B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America” study.

Via Shutterstock
Via Shutterstock

So, without further delay, we wanted to dive headfirst into this compilation of marketing statistics and give our readers three quick insights:

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New England Weather As A Lesson To Content Marketers

shutterstock_254340364Mark Twain said it best, “If you don’t like the weather in New England now, just wait a few minutes.”

As a New England native, I can attest to the claim that the weather in this region is some of the most unpredictable and continuously changing weather in the country. From blizzards, to heat waves, to tornadoes, New Englanders are prepared to handle any type of weather that is thrown their way.

Sure, it’s not particularly thrilling to hear that there’ll be a snow storm on Halloween when only the leaves should be covering our lawns, but the weather sure keeps residents on their toes. It also teaches us to savor every season for what it’s worth—the  dew covered grass of springtime, the humid days of summer, the classic crisp autumn mornings when the foliage is at its peak, or the first sign of powdery flakes once December arrives.

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Playing Twitter Like a Game

If you’re interested in content marketing chances are you’re most likely also interested in learning how your business will play in the world of social media.

It’s well known that many small- to medium-sized business owners are hesitant about getting on social media, specifically Twitter (I’ve come across too many to count). Oftentimes, they are worried they’re getting into the game too late and therefore won’t be able to compete with more established brands. I wanted to take a moment to share with you a recent experience that I had with this 140-character megaphone.

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Employee Spotlight: Five Minutes with Content Producer, Diana Bishop

DSCN1389It didn’t take long for Content Boost’s Diana Bishop to make a name for herself within the Content Boost family. Not only can this writing powerhouse pack a serious content marketing punch—she can crank out a pretty awesome case study—but she is also the first to give a warm “good morning” and friendly smile each day.

“Each day at Content Boost I bring my enthusiasm (I have a lot of it) to both my work and my interactions with my teammates,” Diana says. “I’m the type of person who feeds off the energy of others so I love when our group bursts into spontaneous conversation or when I get positive feedback from a client. It makes me love doing what I do when I can share great experiences with other people.”

Learn more about Diana in our latest five-minute catch up:

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Long-Form vs. Short-Form Content: Which is Better?

shutterstock_251549524There’s been a long-standing debate in the content marketing industry about whether long-form or short-form content is more effective. One side argues that long-form content, which typically runs over 2,000 words in length, makes for a more in-depth and compelling read, while the other side contends that short-form copy, or blogs that are less than 1,000 words, is more easily digestible and sharable. Let’s take a deeper look into the pros and cons of each: Continue reading “Long-Form vs. Short-Form Content: Which is Better?”

Passive vs. Active Marketers: Which Are You?

shutterstock_209815978We’ve all heard the phrase “passive communication.” It may describe someone who lacks conviction, direction and, sometimes, respect. As such, this type of communication has given rise to the term “passive-aggressive,” or someone who tends to express negative feelings in an indirect manner rather than state their disapproval directly to the person concerned.

We’ve all dealt with the passive-aggressive individual in the business world—we may even be that person. But have we encountered the passive-aggressive marketer? Are you a passive marketer?

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Overarching Theme at Inbound Marketing Summit 2014: Content is the Future

20141112_150001When I first heard of the Inbound Marketing Summit, designed for content marketing visionaries and evangelists like myself who love to convene, share, collaborate and learn, I was all in. As the Boston-hosted event neared and the agenda was posted, I was particularly intrigued with how intimate the event appeared to be.

As someone who attends a fair amount of trade shows, I am used to darting feverishly between track sessions, networking on massive trade show floors and finding the most comfortable pair of flats I can locate to survive the miles of walking. So you can imagine my curiosity when I discovered this show had zero tracks and was being held in a historic castle. But, I have to say, it was a nice change of pace.

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