Believe it or not, every blog has a personality. It’s hard to see this when you are posting content on a regular basis, but your readers will easily pick up on things that you might not notice.
Unfortunately, there are some habits that could be sucking the life out of your blog and dampening its overall effect on your brand image. Are you guilty of any of the following?
Providing too much personal information: Now don’t get me wrong, adding a little bit of personal information, like an anecdote about your day or a recent family outing gone awry, can help build a connection with readers if used sparingly. However, make sure to draw a firm line between your personal life and your professional blog. If you do add a personal touch to your blog, make sure it’s tasteful, positive and helps support the larger topic at hand. Avoid ranting and raving at all costs. Continue reading →
Are your current content marketing efforts falling short? Are you close to giving up? Content marketing is a challenge for many businesses large and small. After all, producing enough content to feed the proverbial marketing beast is difficult.
The biggest reason why marketers fail at content marketing, however, is not because they can’t keep up with content. Rather, the challenge is creating content that’s actually engaging. In other words, marketers write like marketers: copy that’s grossly promotional, stale and, frankly, uninteresting. Continue reading →
On the nights when I don’t have plans with friends, I find myself searching for new food recipes online to make for my family. I’m no Top Chef, but I know my way around the kitchen. While reading my favorite food blog “Not Without Salt,” I got thinking: marketers can learn a lot from food blogs. Not only are they instructional, informative and easy to read, but they’re entertaining and engaging— all things that we as marketers should keep in mind while blogging.
In terms of content on his website, there’s not much there. But you should try to take a look at the content that does live there that gets updated every few months which can be found in the news section (which, as someone who is signed up for his mailing list, I believe doubles as his mailing list updates as well). Continue reading →
This weekend, moviegoers across the U.S. will flock to theaters to witness one of the biggest box office events of the summer, “Dawn of the Planet of the Apes.” There is a lot to be excited about in this movie, like Andy Serkis (“Star Wars: Episode VII,” “The Hobbit: An Unexpected Journey”) joining the ranks of previous “Apes” stars like Charlton Heston and Troy McClure. And, of course, there will be enough gun-wielding apes cruising around on horses to keep you glued to your seat for hours.
Brand survival: It’s a tough world for humans in “Dawn of the Planet of the Apes,” as they struggle to survive 10 years after the ALZ-113 virus caused the collapse of civilization. And as a marketer, you could be feeling that same struggle online as you try to compete with other companies for the attention of consumers. Building a robust blog and regularly posting content to social media will help spread brand awareness and create readership that translates directly into sales. Continue reading →
There are 27 million pieces of content shared every day on social media networks.
That number comes from a three-year-old study commissioned by Nielsen, so we can somewhat reasonably conclude that the number is actually a little higher today than it was back then.
Either way, that’s a lot of material. So how can you make sure that your content is worthy enough not to drown in a sea of content? Here are some tips to consider:
The 2014 FIFA World Cup is well underway. Thousands have flocked to San Paulo, Brazil to cheer on their home team. From memorable upsets to unforgettable goals, the world’s largest sporting event has not disappointed fans or corporate sponsors. This year’s World Cup is expected to generate four billion dollars in total revenue for FIFA—66 percent more than the 2010’s tournament in South Africa.
The majority of the revenue will come from—yep, you guessed it—television (1.7 billion dollars) and marketing rights (1.35 billion dollars) from corporate partners such as Coca-Cola, Sony, Visa, and Hyundai. For these companies, it’s money well spent as the tournament draws a massive, passionate following from all over the globe. Successful campaigns have picked up on the emotional appeal that viewers have come to love. Continue reading →