One day you may think a situation is gloom and doom, while the very next day you feel like you’re on the top of the world. It’s all part of this roller-coaster ride, titled “Life.”
For instance, it was only two weeks ago that I was writing about my anxiety with the Boston Marathon quickly approaching. I had a ligament injury on my left thigh that was limiting my training plan; every time I hit 13 miles during a run, my leg would tighten up and I had to significantly slow down my pace. It happened time and time again, so I ended up altering my training plan to get healthy. As a result, I’m no longer worried about race day on April 20 and my confidence is soaring.
Strategic writing that drives toward a desired outcome should be every marketer’s goal. Whether you are looking for ideas to build out your editorial calendar or actually writing, taking some extra time to ask yourself a few critical questions can mean the difference between ‘OK’ content and crafting material that actually drives positive business outcomes.
There are now 46 days until I run the Boston Marathon, and I’m nervous—like starting-to-freak-out nervous. Not only am I extremely worried about the daunting Heartbreak Hill, which has crushed many runners’ dreams over the past decades, but I also have a nagging injury to deal with. These are the most crucial weeks of training when you’re supposed to hit the 20-mile mark, but unfortunately, this ligament injury on my left thigh has been causing me some serious headaches over the last month. I’ve started to question whether I’ll be ready for race day on April 20.
While rehabbing this injury, it got me thinking about how overcoming an injury is similar to a company trying to conquer its content marketing challenges. I’ve responded to adversity with changing up my routine and seeking outside help, which is sound advice for businesses whose content marketing strategy is not hitting the mark. Continue reading →
My coworker sent me a great cartoon today—she thought it could make for a good blog topic and she was right (thanks Rebecca!). Take a look:
Now as someone who ghostwrites for a number of executives in the C-suite, I love this cartoon. It speaks directly to the beauty—and pressure—of being a ghostwriter. On the one hand, you can give the busy, C-level executive platform chance to have his or her voice heard. You can take a journey into this individual’s brain, navigate through the sea of ideas, notions and opinions and extract a compelling, highly strategic piece that panes him or her in the best possible light.
We’ve all been there before: You look at your schedule and immediately feel overwhelmed by the myriad of impending calls, reminders and meetings, but you need to get an article done by the end of the day in order to make its deadline.
“Today is looking like one of those days,” you think as you ease into your chair, obligatory cup of coffee in hand. So…what do you do?
There’s been a long-standing debate in the content marketing industry about whether long-form or short-form content is more effective. One side argues that long-form content, which typically runs over 2,000 words in length, makes for a more in-depth and compelling read, while the other side contends that short-form copy, or blogs that are less than 1,000 words, is more easily digestible and sharable. Let’s take a deeper look into the pros and cons of each: Continue reading →
Mardi Gras—otherwise known for general revelry and perhaps some poor decision making—at its core is a jovial, carnival-themed celebration of color and culture. It’s a bit surprising then that TurboTax, a color-in-the-lines company, capitalized on both ends of Mardi Gras’ reputation in order to present a killer content marketing campaign this February. Continue reading →