Tag Archives: content marketing

Employee Spotlight: Five Minutes with Social Media Marketing Manager, Diana Stein

shutterstock_142997941Being a social media marketing manager is no walk in the park. Managing numerous social accounts, launching strategic campaigns and shifting through metrics can make anyone’s head spin— unless you’re Content Boost’s Diana Stein.

As CB’s very own “social media guru,” Diana began her career in 2008, representing the social presence of several well-known recording artists. Since then, Diana has been involved in social media marketing for local businesses, non-profit organizations and everything in between. Continue reading →

How Not to Fail at Content Marketing: Advice Backed by Research

shutterstock_187281707There’s no shortage of advice on the Web. Heck, you can Google just about anything from how to dress your cat to how to raise a chicken farm. At times, however, it can be hard to sift through all the noise to find real, applicable advice— especially when it comes to content marketing.

Let’s do a quick exercise. Open up a browser and navigate to your preferred search engine, then type in the phrase “how to be successful at content marketing.” How many search results did you get? Chances are you got around 6,240,000 results—or 6,240,000 different opinions. Continue reading →

9 Content Marketing ‘Hacks’ that Will Simplify Your Life

shutterstock_192400145Let’s face it; most marketers have a love/hate relationship with content (unless you’re like me). It’s the fuel that drives your marketing strategy, but it’s also the monster under your bed that keeps you up at night. I get it; writing mind-blowing headlines, creating editorial calendars, and editing 10-page whitepapers are enough to make your head spin.

But don’t give up on content just yet. Rekindle your relationship and uncomplicate your life with my nine content marketing hacks (because who really has time to read 10?): Continue reading →

Employee Spotlight: Five Minutes with Content Producer, Rick Sobey

shutterstock_142997941While he may be the newest member of the Content Boost team, Rick Sobey has quickly solidified his role as one of CB’s Content Producers. Having worked at “The Daily Voice” and “The Lowell Sun,” this Bostonian taps into his extensive writing and marketing experience to help clients take their marketing strategies to new heights with high-quality, custom content.

“Moving from journalism into content marketing has been a natural transition as my past interviewing and research skills have played a key role in creating valuable content for our clients,” explains Rick. “I also still get to tell real-life, impactful stories that resonate with consumers.”   Continue reading →

Don’t Expect to Find This New PepsiCo Product in Retail Stores Any Time Soon

The battle for consumer attention in the e-commerce food and beverage market is starting to heat up.

shutterstock_171962345Coca-Cola, for instance, recently made headlines when the company re-introduced its widely popular Surge soft drink back onto the market after well over a decade of discontinuation. First introduced in 1996, this beverage was pulled off of shelves after only a few years. Now, after much petitioning, the beverage is back. But there is a twist—it’s being sold exclusively online. Continue reading →

Why Storytelling is an Essential Strategy for Content Marketing

As an endless amount of companies—from food to retail and everything in between—compete for customers on the Web, consumers sometimes have a difficult choice to make. Do they go with the cheapest item out there? Or should they turn to the newest kid on the block?

Well, more often than not it comes down to the business that presents content in an informative, helpful and entertaining way. Through intriguing storytelling, consumers can quickly become engaged and connect emotionally with a brand.

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Is Your Blog Converting Your Consumers?

shutterstock_94805161There are so many signs that I’m a content marketer (thanks for the great list of signs Brooke!). I catch myself wishing I could edit my husband’s texts for grammar, sorry sweetie!; I look at every trade show flyer, TV commercial and digital signage ad and wonder, “Could I have done better?”; and I get ridiculously excited when my number of Twitter followers grows.

I even prefer staying in resorts/hotels/getaways that rely on a robust content marketing strategy. In other words, I’m that person.

Continue reading →

Can You Afford An $18,400 Flight?

800px-380CHANGIMost of us don’t like forking over a couple hundred bucks for a plane ticket that will take us from New York to San Francisco. And save for people like Bill Gates, Leonardo DiCaprio or Derek Jeter, practically no one could imagine dropping $18,400 for a flight.

But that’s precisely what Derek Low, a Singapore-based entrepreneur, did in September 2014.

Well, sort of.

Continue reading →

Content Boost Sweepstakes: Because Who Doesn’t Want Free Blogs and an Apple TV?

shutterstock_147643232We’ve all received this email: “Fill out our 10-minute survey for the chance to win an Amazon gift card [or insert other gift here].” And chances are you’ve probably deleted it. After all, who really has the time to fill out a survey these days? And 10 minutes? Yeah right.

So I have something better for you. I know you are in need of some sort of content marketing help. How do I know this? My good friends at Content Marketing Institute (CMI) contend that 93 percent of B2B and 90 percent of B2C marketers are leveraging content marketing even though only 42 percent of B2B and 34 percent of B2C marketers feel they are effective at it. The market research overwhelmingly confirms a central theme: marketers want in with content marketing but they are wholly unprepared to launch a successful strategy because they deal with time, resource and budgetary constraints.

Continue reading →

Employee Spotlight: Five Minutes with Digital Content Editor, Eric Lebowitz

shutterstock_142997941Eric Lebowitz joined the Content Boost family as one of its very first Digital Content Editors, and quickly made an impression with his larger than life personality and commitment to hard work. Before joining the team, Eric worked at the Child Guidance Center of Southern Connecticut and “Golf Digest Magazine.” Known around the office as the unofficial (or official if you ask him) “Content Boost Mayor,” Eric brings to the table many years of experience in content creation and has helped dozens of clients boost their website traffic and customer acquisition. Continue reading →

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