Tag Archives: content marketing

Three Content Marketing New Year’s Resolutions to Keep This Year

It’s that time of year where virtually everyone is making a New Year’s resolution. In years past, for example, I resolved to see more concerts and to be kinder to others. You too, have probably set personal goals for yourself in the past—losing weight, quitting a bad habit—but maybe this year you’re considering making a professional commitment for your company.

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Associated Podiatrists Addresses Patient Care at Content Boost’s Recent Event

shutterstock_14881087 (1)While the Internet can be a valuable tool for people seeking medical advice, it can be taken too far—to the point of being harmful. This was one of the insights provided by Alison D. Croughan, DPM, at Content Boost’s first-ever Content Marketing Crash Course on December 4th. Continue reading →

Under Armour’s ‘I Will What I Want’ Campaign: Please Sir, I Want Some More

“You lack the right feet, Achilles tendons, turnout, torso length and bust.”

“You have the wrong body for ballet.”

Confused with what I am talking about? Then check out the incredible video below.

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eTechHelp Talks Technology at Content Boost’s Content Marketing Crash Course

shutterstock_237634126Investing in technology for your small business can be overwhelming—and that’s an understatement. From computers to phone systems to Internet applications, it can be difficult to determine what technologies best fit your company’s needs and budget.

Luckily, there’s eTechHelp, a global technology consulting and Internet services company that provides a wide range of technology services for business of all sizes. Continue reading →

How to Jumpstart Your Content Marketing Strategy in 2015

As another year winds down, chances are you’re already looking ahead to 2015—a year that holds plenty of potential for your business. If you haven’t added content marketing to your marketing mix, then you might want to consider making this a top priority for the coming year. Continue reading →

Is Your Content Marketing Effective? Here Are Three Tips to Turn It Around

In our digital landscape, it’s indisputable that valuable content marketing is of the upmost importance. Despite this, many organizations continue to fail at providing content that consumers demand.

In fact, not enough businesses are successful at content marketing; 38 percent of companies say they are effective, which is a drop off from 42 percent a year ago, according to a survey by Content Marketing Institute called “B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America.”

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Passive vs. Active Marketers: Which Are You?

shutterstock_209815978We’ve all heard the phrase “passive communication.” It may describe someone who lacks conviction, direction and, sometimes, respect. As such, this type of communication has given rise to the term “passive-aggressive,” or someone who tends to express negative feelings in an indirect manner rather than state their disapproval directly to the person concerned.

We’ve all dealt with the passive-aggressive individual in the business world—we may even be that person. But have we encountered the passive-aggressive marketer? Are you a passive marketer?

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3 Ways to Keep Your Content Marketing Strategy on Track During the Holidays

shutterstock_233551051The holiday season is the most wonderful time of the year—unless you’re a content marketer. For most, the month of December is spent shopping for gifts, attending holiday parties and hitting the slopes. But for content marketers, the holiday season is spent wrapping up end of year projects, drafting content and launching last-minute campaigns—all while short staffed.

Let’s face it: managing your content marketing strategy is stressful enough without having to deal with all of the distractions the holiday season brings. To avoid feeling overwhelmed and ensure your strategy continues to run smoothly, here are some helpful tips to consider: Continue reading →

Content Marketing: Teach, Don’t Preach

I get asked the question all the time, even by my wife and parents: What is content marketing? If you’re hearing the term for the first time, the best place to start is a basic definition: Content marketing is a marketing strategy centered on creating and distributing valuable, relevant content designed to attract and acquire consumers. But to understand this hot term further, it’s critical to understand how content marketing differs from traditional marketing in the way it actually attracts and acquires those customers. Continue reading →

Why Your C-Suite Should Be Blogging (and Tweeting)

shutterstock_171724835 (1)There are few better representatives for your brand than your CEO and other members of your C-suite. And since 60 percent of a company’s market value is attributable to its reputation, according to surveys of executives conducted by Weber Shandwick, corporate leaders should be making their voices heard by writing and sharing valuable and unique branded content on their company websites and across social media. Continue reading →

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