Tag Archives: content marketing

Louis C.K. Speaks To You Like a Friend, and It Works

Even if you’re not a fan of the comedian, it might be worth your while to sign up for Louis C.K.’s mailing list or make sure to periodically check out his website from time to time.Louis_CK_Kuwait_crop

In terms of content on his website, there’s not much there. But you should try to take a look at the content that does live there that gets updated every few months which can be found in the news section (which, as someone who is signed up for his mailing list, I believe doubles as his mailing list updates as well). Continue reading →

How to Become a Thought Leader in Three Easy Steps

shutterstock_122602369So you want to be the cream of the crop? The head honcho? The most respected thought leader in your industry? Well, join the club. Being crowned a “thought leader” is one of the biggest compliments in the business world.  While it might not get you special treatment at a swanky restaurant, it does garner more exposure for your business, which translates into dollars—lots of them. However, being dubbed a thought leader is one the hardest things to achieve. Continue reading →

Dawn of the Planet of Content Marketing

This weekend, moviegoers across the U.S. will flock to theaters to witness one of the biggest box office events of the summer, “Dawn of the Planet of the Apes.” There is a lot to be excited about in this movie, like Andy Serkis (“Star Wars: Episode VII,” “The Hobbit: An Unexpected Journey”) joining the ranks of previous “Apes” stars like Charlton Heston and Troy McClure. And, of course, there will be enough gun-wielding apes cruising around on horses to keep you glued to your seat for hours.

shutterstock_150489464But here at Content Boost, we’re excited about this movie for the valuable content marketing lessons we can extract from it:

Brand survival: It’s a tough world for humans in “Dawn of the Planet of the Apes,” as they struggle to survive 10 years after the ALZ-113 virus caused the collapse of civilization. And as a marketer, you could be feeling that same struggle online as you try to compete with other companies for the attention of consumers. Building a robust blog and regularly posting content to social media will help spread brand awareness and create readership that translates directly into sales. Continue reading →

There Are 27 Million Pieces of Content Shared Every Day

There are 27 million pieces of content shared every day on social media networks.16436499_WEB_BF_Lancaster39ad15e6-a84f-4ebd-9199-5a22bbc68860

That number comes from a three-year-old study commissioned by Nielsen, so we can somewhat reasonably conclude that the number is actually a little higher today than it was back then.

Either way, that’s a lot of material. So how can you make sure that your content is worthy enough not to drown in a sea of content? Here are some tips to consider:

Continue reading →

Happy 4th of July! Gain Your Independence Back with Content Marketing

cafourthofjuly30Let the red, white and blue festivities begin. Independence Day is just around the corner and you know what that means— a long weekend filled with fireworks, parades, barbeques, and the beach. But this Fourth of July weekend, instead of eating one too many hotdogs, take a page from our founding fathers and declare independence from your competitors with content marketing. Continue reading →

Content Marketing Scores in the 2014 FIFA World Cup

displaymedia (2)The 2014 FIFA World Cup is well underway. Thousands have flocked to San Paulo, Brazil to cheer on their home team. From memorable upsets to unforgettable goals, the world’s largest sporting event has not disappointed fans or corporate sponsors. This year’s World Cup is expected to generate four billion dollars in total revenue for FIFA—66 percent more than the 2010’s tournament in South Africa.

The majority of the revenue will come from—yep, you guessed it—television (1.7 billion dollars) and marketing rights (1.35 billion dollars) from corporate partners such as Coca-Cola, Sony, Visa, and Hyundai. For these companies, it’s money well spent as the tournament draws a massive, passionate following from all over the globe. Successful campaigns have picked up on the emotional appeal that viewers have come to love. Continue reading →

Expanding Monument Park: What Marketers Can Learn From the Yankees

Yankee_Stadium_Monument_Park_2008For many players and fans, the Hall of Fame is baseball’s most sacred ground. Being inducted is the highest honor a ballplayer or someone involved with the game can achieve.

But the second highest honor? That’s probably being inducted into Monument Park, the New York Yankees’ version of the hallowed halls of Cooperstown. Sitting behind the center field wall of Yankee Stadium, Monument Park currently pays homage to 30 men.

When the 2014 season started, that number stood at 28. When it ends, it’ll stand at 32.

Continue reading →

Marketing ‘Without Walls’: Using Social Media to Engage Customers

withoutwalls

On average, people check their smartphone over 150 times each day. Just think about how often you refresh your email at work or glance at your Twitter feed for the latest news. How can your brand use this to its advantage? Simple: by getting users to advertise for you.

The clothing brand, Without Walls, is a great example of how social media can be used to spread brand awareness and increase consumer engagement. The trendy athletic wear website has launched a social media crusade to get its customers up and active in its clothing. Continue reading →

Need Content Marketing Inspiration? Look Around You

shutterstock_161159720As a marketer, we search for inspiration any place we can find it—at our daughter’s dance recital, on the train commuting to work, in line at CVS waiting to check out… the world is full of marketing inspiration. And it often comes when we least expect it.

We are officially at the halfway point of the year, meaning exhaustion and creative blockages are at an all-time high. You may be out of ideas for your blogging platform; you may be struggling with the motivation to finish that white paper; and you may be fearful that your innovation engine is starting to run on empty. So what’s a marketer to do? It’s time to learn from your surroundings. And here’s how to do it:

Continue reading →

Real Estate Agencies Sold on Content Marketing

for_sale_signLet’s face it; the real estate industry isn’t what it used to be—it’s more cutthroat and competitive than ever before. One year you’re at the top, while the next you’re on the bottom. Sure, the economy has played a major factor in this, but so has the Internet.

In the past, buyers would find a realtor through a friend or relative, or maybe even the yellow pages. But times have changed as buyers are increasingly turning to Google when beginning their search for a new home. In fact, 90 percent of all real estate buyers use the Internet to search for homes, which means if you don’t have a strong online presence chances are you’re missing valuable opportunities. Continue reading →

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