It’s that time of year where virtually everyone is making a New Year’s resolution. In years past, for example, I resolved to see more concerts and to be kinder to others. You too, have probably set personal goals for yourself in the past—losing weight, quitting a bad habit—but maybe this year you’re considering making a professional commitment for your company.
Investing in technology for your small business can be overwhelming—and that’s an understatement. From computers to phone systems to Internet applications, it can be difficult to determine what technologies best fit your company’s needs and budget.
As another year winds down, chances are you’re already looking ahead to 2015—a year that holds plenty of potential for your business. If you haven’t added content marketing to your marketing mix, then you might want to consider making this a top priority for the coming year. Continue reading →
In our digital landscape, it’s indisputable that valuable content marketing is of the upmost importance. Despite this, many organizations continue to fail at providing content that consumers demand.
In fact, not enough businesses are successful at content marketing; 38 percent of companies say they are effective, which is a drop off from 42 percent a year ago, according to a survey by Content Marketing Institute called “B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America.”
We’ve all heard the phrase “passive communication.” It may describe someone who lacks conviction, direction and, sometimes, respect. As such, this type of communication has given rise to the term “passive-aggressive,” or someone who tends to express negative feelings in an indirect manner rather than state their disapproval directly to the person concerned.
We’ve all dealt with the passive-aggressive individual in the business world—we may even be that person. But have we encountered the passive-aggressive marketer? Are you a passive marketer?
There are few better representatives for your brand than your CEO and other members of your C-suite. And since 60 percent of a company’s market value is attributable to its reputation, according to surveys of executives conducted by Weber Shandwick, corporate leaders should be making their voices heard by writing and sharing valuable and unique branded content on their company websites and across social media. Continue reading →