Consumers all across the country are frantically flocking to grocery stores
this week, stocking up for Thanksgiving dinner. After all, many stores are closed on Thanksgiving Day so it’s vital to make sure you’re prepared for the big day in advance.
It goes without saying that in order to make a Thanksgiving meal that your family will salivate over you’ve got to make sure you have a documented list of ingredients before you wind up in the store.
The other day I was preparing a dish of halved avocado filled with cottage cheese and a drizzle of sriracha sauce, and offered a bite to my fiancé. He was pretty reluctant to try it at first, saying that he had never eaten avocados before and they looked like they would taste bad. However, one small, hesitant nibble turned into the plate being finished off completely.
As it turns out, he likes eggplant and zucchini, too.
So, what does trying new veggies have to do with content marketing? Most organizations tend to have content marketing tactics that they love using because they sit well on the palette—like blogs, social media and case studies. Then there are those tactics that seem like they’ll taste funny. For your organization, this may be a tactic that you consider unconventional or have overlooked, like an infographic or eNewsletter. For your marketing team, a first response may be “meh” rather than “yeah!” Continue reading →
According to the Content Marketing Institute’s (CMI) “2016 Benchmarks, Budgets and Trends—North America” report, B2B marketers continue to be heavily focused on creating engaging content. In fact, 72 percent of marketers surveyed by CMI claimed it’s their top priority for 2016.
So, what exactly is engaging content?
That is, what kind of content should teams be producing to attract and, more importantly, retain readers? And how can content then convert those readers into repeat customers and loyal brand advocates?
You know those people who create fake email accounts in order to avoid being inundated with messages from companies on a daily basis? Well, I’m not one of those people.
There’s nothing wrong with being this kind of person, but I’m glad I’m not one of them. Sure, I get slammed with emails everyday from all sorts of companies—many that I admittedly am no longer interested in—but some of these messages really grab my attention. These digital diamonds in the inbox rough, if you will, are intermittent reminders of why I opt to add my name to email subscription lists. I received one such email last week from clothing retailer GAP.
Day one of ITEXPO West 2015, taking place throughout October 8 in beautiful Anaheim, California, started off with a bang with the help of Content Boost. Our Director of Brand Strategy, Allison Boccamazzo offered top insights and tips earlier today on how to make “content fireworks” during her first workshop entitled “Content Marketing: What It is And Why You Need It Now.”
During an intimate and interactive session, Boccamazzo drove home the importance of adopting a strategic content marketing strategy, which she aptly described as an integrated marketing strategy that involves crafting and sharing relevant, customized copy to drive profitability and brand awareness.
During the workshop attendees learned, for example, that content marketing costs 62 percent less than traditional marketing tactics (i.e. radio and television ads, billboards) and generates about three times as many leads. In other words, content marketing is an organization’s best bet for raising brand awareness and increasing lead generation—without breaking the bank.
In the content marketing industry, there is no greater treasure trove of information than the Content Marketing Institute (CMI). That’s why content marketers all over the country were anxiously awaiting to dig into the 2016 benchmark studies from CMI as we head into the final quarter of 2015. As of this week, the wait is over as CMI has officially released their “B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America” study.
So, without further delay, we wanted to dive headfirst into this compilation of marketing statistics and give our readers three quick insights:
Being a resident of Fairfield County has its perks. There are some beautiful beaches, a rich colonial culture and of course an endless list of great dining options. And, as I found out yesterday, even the daily bumper-to-bumper traffic on the I-95 corridor between Norwalk and Bridgeport comes with a silver lining.
As I sat in crippling traffic, wondering what life would be like while navigating rush hour in an automatic vehicle, I tuned into my favorite sports talk station, 98.7 ESPN radio. Although I was a little annoyed with ESPN New York for seemingly overlooking the Jets’ 31-10 week 1 victory over the Cleveland Browns—instead opting to dissect Eli Manning 4th quarter brain cramp—I was pleased to find I had caught the Dave Rothenberg Show.