Confession… I can’t really recall the last time I watched television live. In truth, I have become entirely too dependent on my DVR. I take comfort in the fact that I can truck away at the office without fear that the rush hour commute will preclude me from seeing the first few minutes of “Survivor.” I appreciate the fact that a dinner out with my husband Friday night doesn’t keep me from catching up on the latest episode of “Say Yes to the Dress” (Hey, I’m a newlywed; I can still watch this.).
Marketers are always on the lookout for the next best thing to help them ramp up their content marketing strategy; however, one avenue they may not have considered traveling down is product packaging. The actual packaging that your product is delivered in can be optimized for content marketing purposes, and a few designers excellently prove this. Recently, BuzzFeed listed a few brilliantly designed packaging ideas that blew my mind as a content marketer. Maybe they will help inspire you or your product development team on new ways to reinvent the wheel, too.
In today’s world of viral videos, marketers are put in the unique position of knowing that if they create something that’s clever and one-of-a-kind, there’s at least a remote possibility that content can spread across the Internet like a wildfire. And recently, there’s at least one video that has done precisely that.
Creating an ad to showcase the precision steering and accuracy of its fleet line, Volvo released a video earlier this month featuring Jean Claude Van Damme. The commercial starts with a close up on the 53-year-old actor’s face and torso and slowly zooms out to reveal that he’s standing on the rearview mirrors of two adjacent trucks, which are traveling slowly in reverse. Continue reading →