Tag Archives: content marketing

20 Most Unforgettable Quotes from CMWorld 2014

shutterstock_140911936This past week, over 2,500 marketing and business leaders from over 50 countries descended into Cleveland for Content Marketing World 2014 for four days of information-laden educational sessions, keynotes and workshops, highlighting everything from content creation to social media to data-driven ROI.

I was lucky enough to sit in on some incredible sessions lead by today’s top influences, including Joe Pulizzi, Andrew Davis,  Jay Baer,  and Ann Hadley to name a few (Yes, I sadly had to leave to before Kevin Spacey’s closing keynote to catch my plane, but don’t worry, I stalked Twitter for his key sentiments!). Having listened to dozens of experts over the years, I’ve heard some pretty inspirational quotes and received some outstanding advice, but there’s something about CMWorld 2014 that reignited my “marketing fire.”

So I thought I would share with you 20 of the most unforgettable quotes from this year’s show in hopes of inspiring you: Continue reading →

Employee Spotlight: Five Minutes with Director of Content Marketing, Carrie Majewski

shutterstock_142997941When TMC decided to launch Content Boost, it knew it needed an experienced go-getter who wasn’t afraid of a challenge. So naturally the company turned to former journalist, marketer and TMC Web Editor Carrie Majewski, who’s worked with a variety of high-profile clients on branding strategy and copy creation from Sprint to Panasonic to AT&T.

As Content Boost’s Director of Content Marketing, Carrie is the muscle behind CB, helping manage brand and editorial strategy, foster client relationships and launch strategic partnerships. But Carrie isn’t your typical director. Continue reading →

Tips for Staying in the Marketing Moment

A lot goes into successful content marketing. Meticulous planning, creativity, timing and an intimate knowledge of your brand message are all critical ingredients that together help marketers create engaging, effective content.

One concept marketers—me included—often overlook, however, is the importance of staying present and connected to the moment and task immediately ahead. Although it may seem like a wacky, Zen-like precept, staying firmly in the moment can mean the difference between success and failure.

thoughtful

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Forrester Dishes out Tips for Ushering Your New Product through the Launch Phase

Customers have made it more than clear that today, businesses exist in their domain. Today’s empowered customers have thrown a wrench into traditional selling schemes and, as a result, have made the new product market that much more difficult to break into. For instance, manufacturing strength, distribution power and information mastery are no longer considered competitive advantages, according to Forrester Research’s latest “Competitive Strategy In the Age of the Customer” report.

forrester Continue reading →

A Look Back at Day One of CMWorld

CaptureContent Marketing World (CMWorld) officially kicked off today in style, with no shortage of orange apparel, cutting-edge keynote addresses, standing room only breakout sessions, and orange-themed finger food.

As a second-year participant, there were iconic moments that kept me on my feet all day. Specifically, I couldn’t wait to see Joe Pulizzi’s latest orange suit (it did not disappoint); I eagerly—err maybe aggressively—pushed my way through the throngs of people to get first row seats at the coveted breakout sessions; and I relished each and every networking event. Who knew you could so easily talk content strategy while grabbing grub at food trucks?

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Cleveland Here We Come! Content Boost Heads to Content Marketing World 2014

CaptureThis week, marketing professionals, business leaders and content creators from around the country will make their way to Cleveland for Content Marketing World (CMWorld) 2014. Taking place September 8-11, CMWorld is the biggest content marketing event of the tradeshow season—and for the second year in a row Content Boost will be on-site to take part in the festivities. Continue reading →

Three Tips Marketers Can Learn from Fantasy Football

fantasy footballIt’s that time of year again as friends and enemies gather around the draft table for yet another Fantasy Football season, where fans virtually pick NFL players and compete for a championship as pretend general managers. Continue reading →

Content Boost Receives Better Business Bureau Accreditation

blue-seal-120-61-whitetxt-technologymarketingcorporation-87118529When I attended Market New York Expo earlier this year, I had the chance to meet with the New York chapter of the Better Business Bureau (BBB). I had always known about the BBB; I look for the seal on the websites of companies I hope to engage with as a consumer, I know that to become a BBB accredited business you have to uphold certain standards, and I understand that customers feel a certain degree of comfort when they know a potential vendor they are eyeing is BBB- accredited.

So as I was standing there talking to a BBB representative and it dawned on me: it was time to get Content Boost BBB accredited.

Continue reading →

Three Ways to Take Your Blogging Strategy From Lifeless to Lively

shutterstock_94805161Is your blog traffic low? Are you struggling to catch the attention of readers? Blogging is an essential piece of the content marketing puzzle. However, it’s one of the most challenging aspects. Let’s face it; developing fresh, engaging content on a consistent basis can be enough to make your head spin. Nevertheless, it’s important to the success of your content marketing strategy.

So if you’re blogging strategy is stuck in a rut, don’t worry: we’re here to help. Below are three ways you can take your current strategy from lifeless to lively: Continue reading →

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