In just a few weeks, we will be holding our third iteration of our Content Boost Content Marketing Crash Course, a one-day educational seminar providing marketers with the opportunity to learn about content marketing best practices. Taking place July 15 in the Big Apple, the crash course will feature a series of breakout sessions covering everything from the how to get the “yes” to content marketing (hint: do plenty of research upfront!) to the key ingredients of a robust blogging, social media and email marketing strategy.
But to get things started, we will jump-start the day with a session titled “Getting the Boss to Say Yes to Content Marketing,” designed to equip participants with the ammo needed to walk into their boss’s office and get the green light. Whether you are just starting out on your content marketing journey—or looking to get the “yes” for a new project—let’s take a look at how to get your boss on your side.
As any marketer will agree, content marketing feeds that curious and adventurous spirit in all of us. I’m always learning something new and no two days ever feels the same. At the same time, content marketing reinforces tactics and strategies that we inherently know, and it’s great to be reminded of them time and again.
This week, I decided to begin a “Friday Reflections” series, dedicated to doing X y and Z. I truly believe that personal growth, development and fulfillment come from reflecting not only on new lessons learned, but also on those things that we already know. Revisiting our roots as marketers is what will help keep us grounded and level headed.
So this is my promise to you: Every other Friday I (or another member of my team—I have challenged them to join me!) am going to challenge myself to turn away from my stack of emails and ongoing projects, and reflect on the Continue reading →
Lately, it appears that most marketing content is geared towards millenials or even baby boomers. Although I’m sure they’re all perfectly nice people, it seems like Generation X—born between 1961 and 1981—has been relegated to second-class citizen status when it comes to product promotion.
I don’t only say that because I am approaching middle age (whatever that means) and feeling left out, but because I believe that much of what defines our popular culture today—such as rap music and ground-breaking TV series like “Breaking Bad,” “The Sopranos” and “Sex in the City”—is a product of my generation. Therefore, our absence from marketing content seems like an anomaly.
Content Boost Director Carrie Majewski and I had a blast last Thursday, May 12, at Market New York Expo. We learned so much about how to keep improving our marketing strategy from some of our peers in the industry. If you didn’t get a chance to get out to the show yourself, stay right here; I’ll fill you in on the top marketing takeaways of the day.
With a variety of sessions and advice from innovative speakers, suffice it to say I left the conference with a mind full of ideas and insights. However, the biggest takeaway of the day was the emphasis that was placed on the importance of target marketing.
It’s hard to believe we at Content Boost were able to get our hands on this globetrotter. After working as journalist and editor in Connecticut, in 2000, Content Boost Content Producer Mark Lugris moved to Spain to start his own communications company, which published a travel magazine for German and English speaking tourists (impressive right!?).
His company also developed communication, marketing and translation projects with multinational corporations such as IBM, Coca-Cola, MSC, Loewe and Allianz Insurance.
“My time in Spain and Switzerland presented an incredible opportunity to work with major multinational companies in order to fulfill their marketing and communications objectives,” Mark said. “One of the most important lessons I learned from this experience was how language elicits a singular response in different cultures. Being aware of the cultural and linguistic perspectives of each client is vital to developing an effective and affecting campaign strategy.”
When he returned to the States a few months ago, we knew we had to reel in this seasoned marketer. Learn more about Mark in our five minute catch-up… Continue reading →
In April, we held the second iteration of our Content Boost Content Marketing Crash Course, a one-day educational seminar providing marketers with the opportunity to learn about content marketing best practices. We led a series of breakout sessions covering everything from the definition of content marketing (hint: using custom content to drive awareness and profitability around your brand) to the key ingredients of a robust blogging and lead-generation strategy.
We rounded out the day with a session titled “Getting the Boss to Say ‘Yes’ to Content Marketing,” designed to equip participants with the ammo needed to walk into their boss’s office and get the green light. Whether you are just starting out on your content marketing journey—or looking to get the “yes” for a new project—let’s take a look at how to get your boss on your side.
Its 12 am and I can’t, for the life of me, fall asleep…so, what’s the first thing I do? I turn to my nightstand where my iPhone is resting, pick it up and search, “how to fall asleep quickly.” A wealth of blogs and YouTube videos greet me and I scroll through each of the “how to” options until I find one that seems effective.
I’m sure at some point in your life you’ve heard someone label you (or perhaps you labeled yourself) either “right brained” or “left brained.” But I say, why do you have to be just one? In fact, as a content marketer, I know that I cannot afford to fall into the trap of exclusively thinking either one way or another. Instead, content marketers must extract valuable qualities associated with each side of the brain and integrate them to produce a well-rounded content creation strategy.
So, let’s refresh our memories about which characteristics are associated with each side of the brain. “Left brained” thinkers are usually analytical, literal and organized while “right brained” thinkers are dreamers, emotional and creative. But, the best marketers are analytical and creative; here’s a better look at how they use each side of the brain to create the most effective range of content:
Don’t get me wrong; I definitely believe in the power and prominence of digital marketing. After all, digital vehicles like eNewsletters, blogs and digital magazines are ranked as top tactics being used by marketers today, according to the Content Marketing Institute (CMI)’s “2015 Benchmarks, Budgets and Trends—North America” report. Furthermore, research from Gartner shows that digital marketing budgets will increase by 8 percent in 2015.
There’s no denying that digital marketing is here to stay, but, still, there is something exciting—inherently dynamic even—about having a face-to-face interaction.