While he may be the newest member of the Content Boost team, Rick Sobey has quickly solidified his role as one of CB’s Content Producers. Having worked at “The Daily Voice” and “The Lowell Sun,” this Bostonian taps into his extensive writing and marketing experience to help clients take their marketing strategies to new heights with high-quality, custom content.
“Moving from journalism into content marketing has been a natural transition as my past interviewing and research skills have played a key role in creating valuable content for our clients,” explains Rick. “I also still get to tell real-life, impactful stories that resonate with consumers.” Continue reading →
The battle for consumer attention in the e-commerce food and beverage market is starting to heat up.
Coca-Cola, for instance, recently made headlines when the company re-introduced its widely popular Surge soft drink back onto the market after well over a decade of discontinuation. First introduced in 1996, this beverage was pulled off of shelves after only a few years. Now, after much petitioning, the beverage is back. But there is a twist—it’s being sold exclusively online. Continue reading →
As an endless amount of companies—from food to retail and everything in between—compete for customers on the Web, consumers sometimes have a difficult choice to make. Do they go with the cheapest item out there? Or should they turn to the newest kid on the block?
Well, more often than not it comes down to the business that presents content in an informative, helpful and entertaining way. Through intriguing storytelling, consumers can quickly become engaged and connect emotionally with a brand.
Most of us don’t like forking over a couple hundred bucks for a plane ticket that will take us from New York to San Francisco. And save for people like Bill Gates, Leonardo DiCaprio or Derek Jeter, practically no one could imagine dropping $18,400 for a flight.
But that’s precisely what Derek Low, a Singapore-based entrepreneur, did in September 2014.
Well, sort of.
We’ve all received this email: “Fill out our 10-minute survey for the chance to win an Amazon gift card [or insert other gift here].” And chances are you’ve probably deleted it. After all, who really has the time to fill out a survey these days? And 10 minutes? Yeah right.
So I have something better for you. I know you are in need of some sort of content marketing help. How do I know this? My good friends at Content Marketing Institute (CMI) contend that 93 percent of B2B and 90 percent of B2C marketers are leveraging content marketing even though only 42 percent of B2B and 34 percent of B2C marketers feel they are effective at it. The market research overwhelmingly confirms a central theme: marketers want in with content marketing but they are wholly unprepared to launch a successful strategy because they deal with time, resource and budgetary constraints.
Eric Lebowitz joined the Content Boost family as one of its very first Digital Content Editors, and quickly made an impression with his larger than life personality and commitment to hard work. Before joining the team, Eric worked at the Child Guidance Center of Southern Connecticut and “Golf Digest Magazine.” Known around the office as the unofficial (or official if you ask him) “Content Boost Mayor,” Eric brings to the table many years of experience in content creation and has helped dozens of clients boost their website traffic and customer acquisition. Continue reading →