Tag Archives: content marketing

Is There Enough Time To Start A Content Strategy in 2015?

We’re just days away from some of the biggest shopping events of the year, Black Friday and Cyber Monday—the two days which officially kick off the holiday season. Many marketers are therefore scrambling for last minute ideas to promote their businesses and gain a leg up on the competition before swarms of shoppers hit retail and online stores in search of deals.

clock-147257_640It’s around this time of the year when marketers tend to turn to content marketing to either resurrect their sluggish online presences, or start building one from scratch. The question is: Is there enough time left in 2015 to start a content marketing strategy?

Here’s our take on the matter: Continue reading →

Applying Thanksgiving Tips and Tricks to Your Marketing Strategy

Consumers all across the country are frantically flocking to grocery stores
this week, stocking up for Thanksgiving dinner. After all, many stores are closed on Thanksgiving Day so it’s vital to make sure you’re prepared for the big day in advance.

It goes without saturkey-23435_1280ying that in order to make a Thanksgiving meal that your family will salivate over you’ve got to make sure you have a documented list of ingredients before you wind up in the store.

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Why You Should Consider Trying That ‘Meh’ Marketing Tactic You’ve Been Thinking About

The other day I was preparing a dish of halved avocado filled with cottage cheese and a drizzle of sriracha sauce, and offered a bite to my fiancé. He was pretty reluctant to try it at first, saying that he had never eaten avocados before and they looked like they would taste bad. However, one small, hesitant nibble turned into the plate being finished off completely.

As it turns out, he likes eggplant and zucchini, too.

mehSo, what does trying new veggies have to do with content marketing? Most organizations tend to have content marketing tactics that they love using because they sit well on the palette—like blogs, social media and case studies. Then there are those tactics that seem like they’ll taste funny. For your organization, this may be a tactic that you consider unconventional or have overlooked, like an infographic or eNewsletter. For your marketing team, a first response may be “meh” rather than “yeah!” Continue reading →

Tips For Building A Lasting Relationship With Your Content Producer

Once you sign up for content marketing and are introduced to your dedicated content producer, you’re bound to enter into the “getting to know you” phase.

shutterstock_114687277During this phase, you’ll want to approach your content producer just like you are onboarding a new member of your organization. The goal is to get acquainted as quickly as possible with one another, so that you can build trust and start brainstorming creative ideas for your brand.

Here are some tips that you can use to ensure that you get off to a great start with your new content producer: Continue reading →

A Recap of Content Boost’s Latest Content Marketing Crash Course

It was an exciting day at Content Boost last Thursday, Oct. 29, as our content marketing Crash Course—our ongoing seminar aimed at offering tips and tricks for organizations to enhance their content marketing effectiveness —was a great success.

Attendees made their way into the conference room for the first set of presentations, presented by our in-house team of content marketing experts.shutterstock_183663350

In case you missed it, here are some major takeaways from the day’s activities:

Plan, plan and plan some more: The vast majority of B2B companies already realize the benefits of content marketing, as 88 percent are currently using it. So if your business is one of the 22 percent of companies that aren’t using content marketing, your direct report may need some convincing as to why he or she should invest in such a strategy. This was the focus of the first presentation given by our Director of Brand Strategy, Allison Boccamazzo.

So, how do you get your boss to say yes to content marketing? You need a plan, the focus of which should be centered on four crucial steps outlined by Boccamazzo:

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Three Types of Engaging Content You Can Begin Producing Today

According to the Content Marketing Institute’s (CMI) “2016 Benchmarks, Budgets and Trends—North America” report, B2B engagement picmarketers continue to be heavily focused on creating engaging content. In fact, 72 percent of marketers surveyed by CMI claimed it’s their top priority for 2016.

So, what exactly is engaging content?
That is, what kind of content should teams be producing to attract and, more importantly, retain readers? And how can content then convert those readers into repeat customers and loyal brand advocates?

Continue reading →

CEO’s: Why You Need to Cast Your Voice and Tell Your Story

You know those people who create fake email accounts in order to avoid being inundated with messages from companies on a daily basis? Well, I’m not one of those people.

There’s nothing wrong with being this kind of person, but I’m glad I’m not one of them. Sure, I get slammed with emails everyday from all sorts of companies—many that I admittedly am no longer interested in—but some of these messages really grab my attention. These digital diamonds in the inbox rough, if you will, are intermittent reminders of why I opt to add my name to email subscription lists. I received one such email last week from clothing retailer GAP.

GAP Continue reading →

IT Innovators Meet Content Marketing Specialists At This Year’s ITEXPO West 2015

shutterstock_270534107 (1)Day one of ITEXPO West 2015, taking place throughout October 8 in beautiful Anaheim, California, started off with a bang with the help of Content Boost.  Our Director of Brand Strategy, Allison Boccamazzo offered top insights and tips earlier today on how to make “content fireworks” during her first workshop entitled “Content Marketing: What It is And Why You Need It Now.”

During an intimate and interactive session, Boccamazzo drove home the importance of adopting a strategic content marketing strategy, which she aptly described as an integrated marketing strategy that involves crafting and sharing relevant, customized copy to drive profitability and brand awareness.

During the workshop attendees learned, for example, that content marketing costs 62 percent less than traditional marketing tactics (i.e. radio and television ads, billboards) and generates about three times as many leads. In other words, content marketing is an organization’s best bet for raising brand awareness and increasing lead generation—without breaking the bank.

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Three Quick Insights From CMI’s Latest B2B Benchmark Study

In the content marketing industry, there is no greater treasure trove of information than the Content Marketing Institute (CMI). That’s why content marketers all over the country were anxiously awaiting to dig into the 2016 benchmark studies from CMI as we head into the final quarter of 2015. As of this week, the wait is over as CMI has officially released their “B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America” study.

So, without further delay, we wanted to dive headfirst into this compilation of marketing statistics and give our readers three quick insights:

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Introducing the Official Content Marketing Agency of the Dave Rothenberg Show

Being a resident of Fairfield County has its perks. There are some beautiful beaches, a rich colonial culture and of course an endless list of great dining options. And, as I found out yesterday, even the daily bumper-to-bumper traffic on the I-95 corridor between Norwalk and Bridgeport comes with a silver lining.

As I sat in crippling traffic, wondering what life would be like while navigating rush hour in an automatic vehicle, I tuned into rothenbergmy favorite sports talk station, 98.7 ESPN radio. Although I was a little annoyed with ESPN New York for seemingly overlooking the Jets’ 31-10 week 1 victory over the Cleveland Browns—instead opting to dissect Eli Manning 4th quarter brain cramp—I was pleased to find I had caught the Dave Rothenberg Show.

Continue reading →


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