Business owners have a decision to make when it comes to website marketing: do it in-house or farm it out to a content strategy vendor. The most important determinant for this choice is the quality of the content that will be created. After all, your brand’s very worth will be impacted by the content you use to engage customers, position your products and services, and create a brand “voice.”
Day one of ITEXPO West 2015, taking place throughout October 8 in beautiful Anaheim, California, started off with a bang with the help of Content Boost. Our Director of Brand Strategy, Allison Boccamazzo offered top insights and tips earlier today on how to make “content fireworks” during her first workshop entitled “Content Marketing: What It is And Why You Need It Now.”
During an intimate and interactive session, Boccamazzo drove home the importance of adopting a strategic content marketing strategy, which she aptly described as an integrated marketing strategy that involves crafting and sharing relevant, customized copy to drive profitability and brand awareness.
During the workshop attendees learned, for example, that content marketing costs 62 percent less than traditional marketing tactics (i.e. radio and television ads, billboards) and generates about three times as many leads. In other words, content marketing is an organization’s best bet for raising brand awareness and increasing lead generation—without breaking the bank.
Strategic writing that drives toward a desired outcome should be every marketer’s goal. Whether you are looking for ideas to build out your editorial calendar or actually writing, taking some extra time to ask yourself a few critical questions can mean the difference between ‘OK’ content and crafting material that actually drives positive business outcomes.
Earlier this week I got into an interesting conversation with several peers about what role collaboration can and should play in the workplace. We decided that, generally speaking, organizations tend to view bringing employees with different but complementary skill sets together as the most effective way of completing large or complex projects. If every individual piece of a task is assigned to a worker with an appropriate skill set, the finished product will likely reflect professionalism and expertise.
You’ve spent the past several months creating a killer content marketing strategy that outlines everything from your objectives to your buyer personas to your distribution vehicles … you name it. But suddenly, reality hits you like a high-powered freight train and panic ensues; you’ve got a plan—but no one to help execute it. Continue reading “How to Build Your Content Marketing Dream Team”
After months of anticipation, I finally had the chance to see the blockbuster “Interstellar” last week. The film is a Sci-Fi adventure, directed by Christopher Nolan starring Matthew McConaughey and Anne Hathaway, which explores the possibilities for deep space travel and the mysteries of our physical universe.
On October 11th of this year, I became a married man. The day was everything I had hoped for and more, as I was able to share the occasion with all of the people most important to me—and be the center of attention for an entire day.
Of course, like most other weddings, there were a few hiccups on the big day. For instance, I neglected to include myself in a head count, so it was a squeeze to get nine people in an eight-person limo to ride to the venue. At the end of the night, one of the buses taking people back to the hotel where out-of-town guests were staying departed only half full, forcing a few folks to call taxis.
We often come to the realization that sometimes our greatest strengths or supports can become our biggest setbacks. For example, someone who is a perfectionist can tap into that Type-A drive to execute a number of initiatives; but that unending search for betterment can also handicap progress.
Content creation is just as confusing. While marketers know that content creation, especially in the form of SEO-driven pieces, is perhaps their most effective marketing tactic today it can also prove especially frustrating. In fact, according to a recent study from Ascend2, which polled 270 B2B marketing professionals around the world, almost 60 percent identified content creation as their most effective strategy. But still, 54 percent reported that it is an extremely difficult tactic to execute well.
Content marketing is catching more and more attention from businesses that are looking for ways to bolster consumer engagement and improve sales. Despite the increasing buzz, however, confusion still abounds. How many times do I have to blog a day? Do I need a strategy before I get started? What’s the difference between content marketing and social media marketing?
If you’re wondering these same questions or if you’re simply just new to the content marketing game, take a look at our top 10 content marketing commandments to help guide you through your journey: Continue reading “Content Marketing’s Top 10 Commandments”