I’m going to be really candid; after all, isn’t that what blogging is all about? If you are in the hospitality industry—I’m talking hotels, resorts, restaurants or event planning—you need to have a blog. And, more importantly, you need to make sure it works.
Though you already know this, it is important to always remember that you are in perhaps one of the most competitive industries out there. From hosting conference parties to networking events to catered dinners, there is no end to the service you provide an ever-growing base. And I haven’t even touched upon the wedding facet of your business yet.
Let me paint you a picture… I am getting married four weeks from Saturday (yes, I am both beaming and bopping in my seat a bit as I write this). These past few months of engagement bliss have unquestionably been the best time of my life, as mom, grandma, coworkers, wedding photographer, hair dresser, accountant, stranger on the street, [insert anyone really] has told me. And they are right. Continue reading “Why This Bride Thinks Your Venue Needs a Content Marketing Strategy”