Tag Archives: facebook
Stop and think about the more personal reasons you log onto Facebook. Maybe you want to see what your aunt is up to in California. Or perhaps you want to check in with a group of friends that you haven’t seen in a long time. You log in because you want to connect with those around you that you care about.
As a marketer entrenched in social media campaigns, it can be easy to forget that Facebook is still a social networking site. So any social media marketing you do should always be carefully orchestrated. Consider the results from Gallup’s “2014 State of the American Consumer” report, which shows that 94 percent of consumers log onto social media to connect with friends and family. Just 29 percent log on to follow trends or find product reviews and information. Continue reading →
Anyone that knows me knows that I am a die-hard Phish fan. For those of you who don’t know the band, you’re probably wondering what genre of music the band plays. Rap? Rock? Alternative? The thing is you can’t really place Phish in a particular genre. With an arsenal of songs ranging from rock all the way to bluegrass—they even have barbershop quartet-style songs—Phish is a musical jack-of-all-trades. Continue reading →
Companies continue to invest time and money in social media as it allows them to engage with consumers and spread brand awareness. In fact, 93 percent of marketers use social media for business. Despite its popularity, however, some businesses have failed to get it right. Below, we explore the biggest social media disasters to date and ways in which you can avoid a PR disaster: Continue reading →
When you think about a band’s social media presence, you’d probably think about profiles dedicated to promoting its music, merchandise and tour dates. And most of the time that’s true.
But not all of the time. CAKE, who readers might remember thanks to this song, takes a different approach to social media than most bands. On its Facebook page, the politically conscious Californian band often posts all sorts information and commentary on a variety of interesting news topics. The band makes great use of asking questions while generally ending their posts with a call to action.
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When you think of Mercedes-Benz what comes to mind? Luxury, success, sophistication, wealth… youthfulness? If you’re wondering if that’s a typo, it’s not. The renowned car brand recently revamped its marketing strategy to target a younger audience.
According to Mercedes-Benz’s Nathan Tan, a supervisor of advertising, bringing in younger consumers has been a company goal for some time. However, stereotypes of the cars have made it difficult to break into a younger demographic. Young customers tend to view the vehicles as “stuffy” and “more for their fathers than for themselves,” Tan said.
So what did Mercedes do? It took to social media using several platforms, including Instagram, YouTube, and Facebook, to get their new, more “youthful” messaging out. Continue reading →
Warning: I might go on a rant during this post.
I’m still deciding whether I should like the fact that Twitter is launching a photo tagging feature or cringe because of it. I have been a Twitter user for less time than other popular social sites, but I am quickly turning into a Twitter-aholic for a few reasons—photo tagging not being one of them.
Right now, all the focus in the marketing world is on mobility, as the number of smartphones in use topped 1.4 billion in 2014. But everyone wants to know: What will come after mobile? This week, Facebook gave a strong indication of what’s coming down the pike next when it announced it acquired the Irvine, Calif.-based company Oculus Rift for $2 billion.
Oculus Rift, which makes an advanced virtual reality headset, is being hailed as the next major solution in the tech industry for its ability to literally transport users directly into a three-dimensionally rendered environment. Instead of staring at a screen, in other words, a user can be completely surrounded by it.
Right now, Oculus Rift is primarily a video game platform. But according to Facebook CEO Mark Zuckerberg, the platform has the potential to do a lot more than entertain. As Zuckerberg explained recently, Oculus Rift will transform the way that people learn, experience entertainment and communicate in the future.
If you’re anything like me, then you’ve been counting down the hours—not days, but hours—until spring comes rolling along. And now that it’s just around the corner (only 10 days away!) it’s time to start thinking about everything spring: birds chirping once again; buggies buzzing around; the soon-to-be beach weather; and the 2014 MLB and NCAA seasons if you’re a sports lover.