Tag Archives: facebook

Lame or Legit: Twitter Adds Photo Tagging

Warning: I might go on a rant during this post.

I’m still deciding whether I should like the fact that Twitter is launching a photo tagging feature or cringe because of it. I have been a Twitter user for less time than other popular social sites, but I am quickly turning into a Twitter-aholic for a few reasons—photo tagging not being one of them.

twitter photo Continue reading →

What We Can Take Away from Facebook’s Oculus Rift Purchase

Right now, all the focus in the marketing world is on mobility, as the number of smartphones in use topped 1.4 billion in 2014. But everyone wants to know: What will come after mobile? This week, Facebook gave a strong indication of what’s coming down the pike next when it announced it acquired the Irvine, Calif.-based company Oculus Rift for $2 billion.

Oculus Rift, which makes an advanced virtual reality headset, is being hailed as the next major solution in the tech industry for its ability to literally transport users directly into a three-dimensionally rendered environment. Instead of staring at a screen, in other words, a user can be completely surrounded by it.

13013107993_9f0de59bcb_oRight now, Oculus Rift is primarily a video game platform. But according to Facebook CEO Mark Zuckerberg, the platform has the potential to do a lot more than entertain. As Zuckerberg explained recently, Oculus Rift will transform the way that people learn, experience entertainment and communicate in the future.

Continue reading →

Celebrating a Decade of Social Media and Preparing for What’s to Come

facebookIn today’s ever-changing consumer and corporate environments, a decade might as well be a lifetime. Flashback 10 years ago, for example, to see just how far we have come.

For starters, Mark Zuckerberg was tucked away in his Harvard dorm room inventing a social network that would fundamentally change the way in which we interact on both a personal and professional level. BBM, thanks to BlackBerry, was sweeping the nation and the terms “iPhone” and “Siri” were not yet a part of our common vernacular. And TV shows like “The Sopranos” and “The Wire” still dominated our TV line-up.

Continue reading →

Ready to do Some Content Marketing Spring Cleaning This Year?

If you’re anything like me, then you’ve been counting down the hours—not days, but hours—until spring comes rolling along. And now that it’s just around the corner (only 10 days away!) it’s time to start thinking about everything spring: birds chirping once again; buggies buzzing around; the soon-to-be beach weather; and the 2014 MLB and NCAA seasons if you’re a sports lover.

spring cleaning

Continue reading →

Advertising on Facebook? You Might Want to Read This

With over one billion users of the social media network scattered across the globe, sensible marketers simply cannot afford to overlook Facebook. Rather, they must study the site’s metrics, how posts are read and other information related to user behavior to capitalize on the sheer number of users that could potentially be exposed to their brand.

Taking into consideration that 23 percent of Facebook users check the site at least five times a day and 47 percent say the social media network has the greatest impact on their purchasing behavior (up from 24 percent in 2011), marketers need to study precisely how the site works and try to understand it as well as they can. And that’s not an easy task, considering the site’s regularly changing algorithms, security measures and other features being added or augmented often.7749074364_0025778f82_o Continue reading →

Quick Social Media Reminders for the Small Business

social mediaBy now, everyone is aware of the crucial role that social media plays in content marketing. From Twitter to Facebook to Instrgram, placing social media front and center has proven to be a golden content marketing strategy, not to mention it holds the power to significantly increase return on investment. In fact, a new HootSuite infographic displaying the results of a recent LinkedIn study shows that 89 percent of small- to medium-sized businesses (SMBs) find social media to be effective for their content marketing strategy.

Continue reading →

Looking to Increase Your Brand Exposure on Facebook?

Current Status

Facebook is an ever-evolving network, as are all other widely adopted social media channels. Enhancements to appearance, navigation and, most importantly, presentation of content, are constantly being evaluated and tweaked. Within the past six months, Facebook has focused on delivering what it considers high-quality content to the end users. Meanwhile, organizations with Facebook pages have seen a decrease in the number of impressions per post. By changing the newsfeed algorithm, Facebook is providing organizations with few choices (one of which is to pay) to have their content be seen, even by their “fan” base.

It’s not that the quality of your content has gone down, or that your users aren’t interested in what you have to say. As marketers we need to guarantee that our content is seen and shared by our audience.

Image

Continue reading →

Facebook Takes One Giant Leap for Content

Up until recently, things were getting a little weird on the Facebook News Feed. Where else could you find cutting-edge industry stories mixed in with cat memes from your aunt? The News Feed was failing to deliver relevant information, and it was frustrating both businesses and end users.

492730401_fa847f3771_oIn response, the company has made some recent changes that are sure to clean up the News Feed and keep users on the site. In December, as the company celebrated its 10th birthday, it rolled out a new application designed to streamline the news delivery system. The update is called Paper, and it allows users to browse Facebook on their own terms by categorizing content according to subject matter. Now there are about 20 total categories that users can receive content in including Sports, Tech and Headlines. Users can individually customize their news options and get exactly what they want out of the Facebook experience.

Continue reading →

Pharmaceutical Industry Learns about Social Media the Hard Way

The rollout of the Affordable Care Act has kept all eyes on just the U.S. government, but the healthcare industry as well. In addition to having trouble with the Affordable Care Act website, many be reaching out to the government and healthcare providers through social media. For the most part, healthcare providers are viewed as having a good presence across Facebook, Twitter and other platforms. One healthcare sector that has struggled to maintain a strong social media presence, however, has been the pharmaceutical industry.

pharma-tile Continue reading →

When was the Last Time You Had a Conversation with Your Consumers?

phootWhen was the last time you were prompted to buy something after seeing a television commercial, a billboard or a newspaper ad? Now think back to the last time you made a purchase after receiving an email, reading a blog or seeing an ad on social media. If you’re like me—and I’m assuming most of you are—then you’ve probably done the latter. Continue reading →

Follow

Get every new post delivered to your Inbox.

Join 148 other followers