Tag Archives: facebook

5 Social Media Mistakes to Ditch in 2015

Let’s face it: we’ve all made some mistakes on social media. But somehow it still surprises me when the basics are thrown by the wayside. This year, make an early New Year’s resolution to finally ditch the following social media mistakes once and for all. social media UNSIZED

Spelling & grammatical errors: You proof read your emails before you send them out, your press release before it gets distributed, and your banner ads before they get posted. Get into the habit of doing the same with your social media posts. Yes, it’s more of a casual atmosphere than some other forms of business communication, but you’ll make yourself look like a fool if you don’t know the difference between “your” and “you’re”. Remember the old saying, “measure twice, cut once?” Apply the same principal to your social posts and re-read it twice, post once.

Inappropriate posts: In my very honest opinion, we live in an excessively sensitive world. You may view your joke as harmless, but your neighbor may see it as the most offensive thing they’ve heard. If a post seems like it could be on the verge of inappropriate or offensive, skip it altogether. Keep your brand’s personality and humor alive, but keep it tasteful. Continue reading →

Wendy’s Contracts ’90s Boy Band to Market Its Pretzel Bun

shutterstock_193439297Wendy’s, the popular fast food chain and creator of the beloved Frosty, is back at it again. The company recently launched a social media marketing campaign featuring Boyz II Men to promote its pretzel bun sandwiches. To some, this campaign may seem familiar, as Wendy’s launched a similar campaign last year in which pop singer and former 98 Degrees front man Nick Lachey sang tweets from fans about the chain’s pretzel bacon burger. Continue reading →

B2C Companies: Respect Your Customers’ Social Space!

Stop and think about the more personal reasons you log onto Facebook. Maybe you want to see what your aunt is up to in California. Or perhaps you want to check in with a group of friends that you haven’t seen in a long time. You log in because you want to connect with those around you that you care about.

1196px-Not_facebook_not_like_thumbs_downAs a marketer entrenched in social media campaigns, it can be easy to forget that Facebook is still a social networking site. So any social media marketing you do should always be carefully orchestrated.  Consider the results from Gallup’s “2014 State of the American Consumer” report, which shows that 94 percent of consumers log onto social media to connect with friends and family. Just 29 percent log on to follow trends or find product reviews and information. Continue reading →

What Marketers Can Learn From Phish

AlpineAnyone that knows me knows that I am a die-hard Phish fan. For those of you who don’t know the band, you’re probably wondering what genre of music the band plays. Rap? Rock? Alternative? The thing is you can’t really place Phish in a particular genre.  With an arsenal of songs ranging from rock all the way to bluegrass—they even have barbershop quartet-style songs—Phish is a musical jack-of-all-trades.  Continue reading →

The Biggest Social Media Disasters and How to Avoid Them

social mediaCompanies continue to invest time and money in social media as it allows them to engage with consumers and spread brand awareness.  In fact, 93 percent of marketers use social media for business. Despite its popularity, however, some businesses have failed to get it right. Below, we explore the biggest social media disasters to date and ways in which you can avoid a PR disaster: Continue reading →

Got Nothing to Write About? Take Inspiration from Social Media

stressed-outAh, the life of a content marketer. Day in and day out, you’re tasked with coming up with new, engaging ideas that are meant to “wow” readers. But every now and then, you’re hit with bloggers block—a very serious, debilitating disease that attacks the minds of marketers and causes them to stare blankly at their screens for hours. Symptoms include severe mood swings, redness in the face, irritability and dizziness.

So what does the marketing doctor recommend? A healthy dose of social media. Continue reading →

How Taking a Non-Traditional Different Approach to Social Media Reaps Dividends

When you think about a band’s social media presence, you’d probably think about profiles dedicated to promoting its music, merchandise and tour dates. And most of the time that’s true.

But not all of the time. CAKE, who readers might remember thanks to this song, takes a different approach to social media than most bands. On its Facebook page, the politically conscious Californian band often posts all sorts information and commentary on a variety of interesting news topics. The band makes great use of asking questions while generally ending their posts with a call to action. 762px-JohnMccrea
Continue reading →

Mercedes-Benz Shakes Up Its Marketing Strategy to Target Youth

mercWhen you think of Mercedes-Benz what comes to mind? Luxury, success, sophistication, wealth… youthfulness? If you’re wondering if that’s a typo, it’s not. The renowned car brand recently revamped its marketing strategy to target a younger audience.

According to Mercedes-Benz’s Nathan Tan, a supervisor of advertising, bringing in younger consumers has been a company goal for some time. However, stereotypes of the cars have made it difficult to break into a younger demographic. Young customers tend to view the vehicles as “stuffy” and “more for their fathers than for themselves,” Tan said.

So what did Mercedes do? It took to social media using several platforms, including Instagram, YouTube, and Facebook, to get their new, more “youthful” messaging out. Continue reading →

Lame or Legit: Twitter Adds Photo Tagging

Warning: I might go on a rant during this post.

I’m still deciding whether I should like the fact that Twitter is launching a photo tagging feature or cringe because of it. I have been a Twitter user for less time than other popular social sites, but I am quickly turning into a Twitter-aholic for a few reasons—photo tagging not being one of them.

twitter photo Continue reading →

What We Can Take Away from Facebook’s Oculus Rift Purchase

Right now, all the focus in the marketing world is on mobility, as the number of smartphones in use topped 1.4 billion in 2014. But everyone wants to know: What will come after mobile? This week, Facebook gave a strong indication of what’s coming down the pike next when it announced it acquired the Irvine, Calif.-based company Oculus Rift for $2 billion.

Oculus Rift, which makes an advanced virtual reality headset, is being hailed as the next major solution in the tech industry for its ability to literally transport users directly into a three-dimensionally rendered environment. Instead of staring at a screen, in other words, a user can be completely surrounded by it.

13013107993_9f0de59bcb_oRight now, Oculus Rift is primarily a video game platform. But according to Facebook CEO Mark Zuckerberg, the platform has the potential to do a lot more than entertain. As Zuckerberg explained recently, Oculus Rift will transform the way that people learn, experience entertainment and communicate in the future.

Continue reading →

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