Tag Archives: facebook
Searching for the perfect holiday gift to spoil yourself or that special someone? Instead of scouring hundreds of stores only to come up short, try checking out your social media feeds for some holiday shopping inspiration.
According to a recent infographic by Crowdtap, a collaborative social marketing platform, almost 65 percent of shoppers use social media to search for gifts, while 70 percent purchase items they’ve found on social media. Moreover, social media and peer recommendations have proven to have an enormous influence on the habits of holiday shoppers.
In fact, 90 percent of recently surveyed participants said they trust social media recommendations more than any other form of advertising, which shouldn’t come as a surprise. Shopping for holiday gift ideas on social media is like having all your closest friends shopping with you except there are no long lines, pesky salespeople, or crowds of unruly shoppers.
Let’s back track for a moment. Just a few days ago, Twitter announced that it is launching a new initiative to make tweets even more visual. As you will recall, if you previously embedded a video or picture with your tweet, it would show up as a link, teasing a Twitter user to click on the link to figure out what the visual would be. But now, Twitter wants to make it “easier” for everyone to enjoy what the company refers to as “those great moments you share on Twitter.”
Depending on your personal tastes and preferences, now could be either the worst or best time of the year to inhabit the seasonally unpredictable corner of the northeastern United States. I’m a part of the former group of people, as I love the summer and cannot stand the winter (while, it cannot be disputed that the first snowfall of the season is beautiful, that frosty feeling of goodness fades away just as quickly as it stirs within you).
Horror drama series The Walking Dead transports millions of viewers each week into a post-apocalyptic world seen through the eyes of a group of Southerner survivalists as they deal with flesh-eating “walkers.” The show is widely known and well-received for its portrayal of an exponentially disruptive second world – and how one group of strategic individuals makes it through day-by-day.
Some things in life just go better together – for instance, peanut butter and jelly, milk and cookies, Barbie and Ken, Batman and Robin. The same could be said about content marketing and social media. Social media has become an integral part of businesses’ content marketing strategies, helping to amplify customer engagement, boost lead generation and spread brand awareness.
B2B marketers are using a number of social media platforms to distribute content more frequently than they did last year, according to Content Marketing Institute’s “B2B Content Marketing 2014 Benchmarks, Budgets and Trends –North America” study. In fact, marketers are now using an average of six social platforms, compared to just five last year. Continue reading →
Imagine for a moment being a caveman in the prehistoric times. You’re creating cave paintings and sending out drum and smoke signals to effectively communicate or relay messages to your community or those around you. It could take days or weeks for your message to be properly relayed – if it gets relayed at all.
It’s almost unfathomable to think that at the time, these were the most sophisticated methods of communication available. Believe it or not, but today’s modern marketing methods still cling close to these prehistoric roots in some pretty notable ways. Of course, they can differ just the same, as depicted by an infographic from Optimal Targeting released today.
It might have just been minutes before Content Marketing World keynoter William Shatner took the stage to round out the three-day event, but one overarching message that Cisco’s Senior Marketing Manager Tim Washer shared with a packed room during his breakout really stuck. He advised marketers to make sure you have the right people in the room during creative meetings—and to keep naysayers out of initial brainstorming sessions. Continue reading →
I don’t know about you, but I’m enjoying the cooler weather this year. As a lover of the summer, I’m all about the warmth, and so I was shocked when I happily threw on a couple of extra layers this morning before running out the door. As any New Englander knows, when the weather begins to change, so must our lifestyles; the clothes we wear, the things we do and when we do them.
This got me thinking; the same principle can be applied to content marketers. When something begins to change, evolve or sophisticate, a marketer’s approach must change as well. Take, for example, Facebook’s two new search tools being released today.