Tag Archives: Google

When was the Last Time You Had a Conversation with Your Consumers?

phootWhen was the last time you were prompted to buy something after seeing a television commercial, a billboard or a newspaper ad? Now think back to the last time you made a purchase after receiving an email, reading a blog or seeing an ad on social media. If you’re like me—and I’m assuming most of you are—then you’ve probably done the latter. Continue reading →

A Superhero in the Real World

In addition to the wonderful food and immense cheer, this year’s office holiday party included a welcome surprise gift. Everyone here at Content Boost, and our parent company TMC, received a Chromecast, the new Google platform that allows users to enjoy online content on a television screen.

Batman

As soon as I opened the gift I realized I was quite familiar with the product through its television and YouTube commercials. Most commercials barely register with me, as I am typically either fast-forwarding through them on my DVR or half-listening from the kitchen as I microwave something to eat. The Chromecast commercial, however, stuck with me to the point that I recognized the device and remembered its function as soon as I saw the box.  Why you ask? Batman, of course.

Continue reading →

Three Easy Ways to Instantly Engage More Customers Using Your Facebook Page

facebookSay what you will, but Facebook still reigns as one of the world’s top social networks. According to the latest study by GlobalWebIndex.com, Facebook boasts a nearly 50 percent utilization rate by active Internet users worldwide. Facebook usage is also highest in North America with a 59 percent utilization rate among active users. Meanwhile, Google+ only achieves 15 percent and Twitter 25 percent.

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5 Content Marketing Statistics That Your Boss Can’t Ignore

Mr. Burns

Last week we gave you three reasons your boss would say ‘yes’ to content marketing to help you work up the nerve to march down to the corner office and propose a content marketing initiative.

Hopefully your boss saw the light and you’re busy developing a killer content marketing plan with his or her full support.

But if not, and your boss still needs convincing, read on for five content marketing statistics that simply can’t be ignored: Continue reading →

10 Things Never To Do On Social Media

Social media is a great way to promote your brand, but if you’re making these mistakes, you’re risking send all your hard work right down the drain.

  • It’s been a month since you’ve posted. The frequency of posts often depends on the social media platform, but as a general rule – post daily! If you know you’re going to have a hectic day and won’t have time to post, schedule your messages through services like HootSuite or TweetDeck .
  • You don’t’ respond to comments. Your followers took the time to reply to one of your comments or tag you in a post. Show them the same respect – reply to them, even if it’s simply a quick thank you.
  • Me, me, me. Everyone loves talking about themselves and their business, but not everyone loves to hear about it! Especially when it’s overly self-promotional.
  • You’ve paid for friends. You can find many sites out there offering to sell you hundreds or thousands of fans. Promise me you won’t do it. You’ll get low quality followers who don’t care about what you have to say and may not even be real people. Quality over quantity, friends. Continue reading →

Longform Journalism – Forget About the Price Tag

When I started researching stories and statistics for this blog post, I didn’t know much about longform journalism. So, I got comfy in my swivel chair and, of course, implemented my first course of action – Googling the term. The search engine brought me first to Esquire magazine’s recent foray into pay-per-article longform, then to a review of the website Narrative.ly. And just like that, this form of reporting of which I had never heard had captured my heart.

 wallet

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Content Marketing: Your Biggest No-Brainer this Month

Oftentimes, the best decisions we make are those that we don’t over-think but, rather, those that just feel innately right to us.

Maybe for you it was affirming to not come to work on a Monday and instead setting out on a six-month European adventure—a journey about discovery, reflection and passion.

shutterstock_76265521Or perhaps it was when you chose to uproot your life and move to San Francisco, one of the hottest technology areas, saying goodbye to your decades-long career as legal counsel at a massive retail company and hello to your new CTO position at the technology company of your dreams. Continue reading →

Do you Know the Length of Your Audience’s Attention Span?

The length of one’s attention has a lot to do with age. Think about it… if you give a 10 month old a red plastic block to play with, he will taste it, feel it, and even throw it. The block grabs his attention for a few minutes at least. If you give the same block to a 10 year old, however, he will just throw it at you within seconds!  Chances are the pre-teen already knows the texture, understand not to eat it and won’t give it a second thought.

Does the same hold true for adults?

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How to Bring Social to Your Business Model

Have you ever noticed that many of your favorite TV shows—especially reality-based ones—have a new reoccurring character each episode? Its name is Twitter. From regular series promoting show-specific hashtags to reality TV programs displaying live tweets, there are very few shows on prime-time television that have not made a main character out of Twitter. The Bachelorette, America’s Got Talent, Extreme Makeover Home Edition, So You Think You Can Dance… the list goes on and on.

twitter stream

We have become so accustomed to Twitter on TV – whether it’s  live Twitter streams at the bottom of the screen  or the redundant plea of TV hosts to follow or vote for contestants,  – that in just a few short years, this type of social behavior has become commonplace.

Continue reading →

Grading MySpace’s Comeback Ad

Surprise! MySpace is back.

Yes, that MySpace.

We’ve been hearing rumbles for the last few years now that MySpace was mounting a comeback. Never mind that the folks who built the site were long gone (to the tune of $580 million care of Rupert Murdoch), MySpace, in some form, was coming back. And Justin Timberlake was involved! Continue reading →

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