In addition to the wonderful food and immense cheer, this year’s office holiday party included a welcome surprise gift. Everyone here at Content Boost, and our parent company TMC, received a Chromecast, the new Google platform that allows users to enjoy online content on a television screen.
As soon as I opened the gift I realized I was quite familiar with the product through its television and YouTube commercials. Most commercials barely register with me, as I am typically either fast-forwarding through them on my DVR or half-listening from the kitchen as I microwave something to eat. The Chromecast commercial, however, stuck with me to the point that I recognized the device and remembered its function as soon as I saw the box. Why you ask? Batman, of course.
Last week we gave you three reasons your boss would say ‘yes’ to content marketing to help you work up the nerve to march down to the corner office and propose a content marketing initiative.
Hopefully your boss saw the light and you’re busy developing a killer content marketing plan with his or her full support.
But if not, and your boss still needs convincing, read on for five content marketing statistics that simply can’t be ignored: Continue reading →
When I started researching stories and statistics for this blog post, I didn’t know much about longform journalism. So, I got comfy in my swivel chair and, of course, implemented my first course of action – Googling the term. The search engine brought me first to Esquire magazine’s recent foray into pay-per-article longform, then to a review of the website Narrative.ly. And just like that, this form of reporting of which I had never heard had captured my heart.
Oftentimes, the best decisions we make are those that we don’t over-think but, rather, those that just feel innately right to us.
Maybe for you it was affirming to not come to work on a Monday and instead setting out on a six-month European adventure—a journey about discovery, reflection and passion.
Or perhaps it was when you chose to uproot your life and move to San Francisco, one of the hottest technology areas, saying goodbye to your decades-long career as legal counsel at a massive retail company and hello to your new CTO position at the technology company of your dreams. Continue reading →
The length of one’s attention has a lot to do with age. Think about it… if you give a 10 month old a red plastic block to play with, he will taste it, feel it, and even throw it. The block grabs his attention for a few minutes at least. If you give the same block to a 10 year old, however, he will just throw it at you within seconds! Chances are the pre-teen already knows the texture, understand not to eat it and won’t give it a second thought.
Does the same hold true for adults?