As a business manager, you have probably come across the same content marketing tips repeatedly. While some of these slivers of advice are helpful, others are so vague that they are a waste of everybody’s time. One tip that tends to pop up fairly often is to make sure to produce quality content. The phrasing may change slightly from article to article, but the message is generally the same.
Let’s face it; creating and disseminating custom, attention-grabbing content can be difficult, especially if don’t have a comprehensive content marketing strategy in place. Failing to implement a fool-proof plan can significantly hinder the success of your efforts, as evidenced in a recent report titled “ B2B Content Marketing 2014 Benchmarks, Budgets & Trends North America” by the Content Marketing Institute and MarketingProfs. In fact, 84 percent of marketers who say they are ineffective at content marketing said they have no documented strategy.
As 2013 quickly comes to a close, now is the perfect time to re-evaluate your current content strategy (or lack thereof) to get on the right track for 2014. Below are three tips and tricks to building a stronger content marketing strategy. Continue reading →
I myself am a visual learner, who would rather look at pretty pictures than read a 1,000-plus word article—and I’m not alone. In fact, 65 percent of the population is comprised of visual learners and 40 percent of people respond better to visual information than plain text. For content marketers, this means marrying compelling content with eye-catching visuals.
Visual content garners big results as it not only helps catch the reader’s attention, but it also increases engagement and drives website traffic. Put yourself in your readers’ shoes and consider the following: would you rather read a press release full of text or a post with one or two eye-popping images?