I’ve been home from college since May, but somehow Fourth of July feels like the true start to summer. So I did what I do whenever I need a new start: I cleaned. And this time, I stumbled upon a drawer in my desk full of letters. Handwritten, saved from summer camp and birthdays, conveying memories and stories from friends and family. It was a touching discovery, one that made me hesitant to check my Facebook or Twitter, thinking I wouldn’t find the same meaning there as I did in that desk drawer. But thankfully, if you miss the good old days of snail mail as much as I do, there’s an organization that knows where we’re coming from.
Before there was Facebook, Twitter or Instagram, fashion fanatics had to score a ticket to Fashion Week and sneak behind the forbidden curtains in hopes of getting a glimpse of their favorite designers. Today, however, is a different story. From Burberry to Micheal Kors to Bergdorfs, retail companies are giving customers an all-access pass into the world of design. And let me tell you, it’s even more fabulous than you imagined!
Instagram revealed this week that it will be rolling out video to its users. As noted in a blog post:
Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now those stories have been missing from Instagram.
The new video feature comes with thirteen filters which allow you to change the colors and feel of each video. The addition of video seems like a natural fit for Instagram, which focuses on everything visual. Businesses will now be able to share more interactive, behind-the-scenes moments and users are sure to download fun videos to share with their friends in short, 15 second clips.
With online video accounting for 50% of mobile traffic, it’s no wonder that social networks are jumping on the video train – and this number is predicted to grow to 55% by 2016. For businesses, this can mean huge marketing opportunity, especially when you factor in that 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
What kind of impact will video have on Instagram? When Vine was introduced to Twitter, it didn’t seem like as natural of a fit. I predict video being more widely accepted on Instagram.
How will you use video in your Instagram strategy? Let us know!
Facebook has taken a page out of the Twitter/Instagram/Pinterest book and has introduced searchable hashtags to its platform. If you aren’t familiar with hashatags, they allow users to put the “#” symbol in front of a word or phrase in order to categorize it and make it easier for users of similar interests to find. The goal: to drive more engagement and conversation within the platform… and, of course, there is probably a revenue model in there for the social network.
Think of the most annoying person you know. Give them access to the Internet and a Twitter handle and undoubtedly their ability to bother you will multiple by 100. Whether it’s your mom posting embarrassing baby pictures of you and your sister on #tbt (or Throw Back Thursday) (sorry mom) or your former college roommate jabbering on and on about politics—we all have that one person we wished never joined Facebook, Twitter, Instagram, LinkedIn, Tumblr, Google+… the list goes on.
If you’ve just joined the content marketing club, you’ll soon be flying high in the social media stratosphere. Social media is world full of unlimited content marketing possibilities. In fact, the networking strategy produces almost double the marketing leads compared to trade shows, telemarketing, direct mail or pay-per-click (PPC), according to research this year from HubSpot.
But before you get ready to take off, you must first beware of the seven deadly sins of using social media when it comes to marketing your content.
The concept of an animal meme is simple: take a photo of a cute or silly looking animal, add a witty caption, and then share it on the Internet. It’s been around for years, it’s over played, but yet you still read every one you come across. Let’s break down why memes work. Highly consumable and easily sharable content (an image in this case)… check. Short, easy to read text… check. A dash of humor… check. We have ourselves a winner.
Online users are gravitating more and more towards rich content. We see this through the explosion of networks such as Pinterest and Instagram, which are made up almost entirely of images and very light on text. Blogs that contain images typically resonate better with readers than those without. Social media posts which contain an image or video see high engagement rates.
I love when I am in the presence of a business executive who scoffs at the notion of incorporating social media into his/her corporate strategy.
“Social media is for teenagers,” they often say, convinced that the social networking world is full of narcissistic Generation Y-ers and Z-ers tweeting, Facebooking, pinning and Instagramming every inane sentiment, picture and fad.
You can imagine how their jaws drop when we at Content Boost inform these social media naysayers that in 2012, the average Facebook user was 41 years old, up from 38 years old in 2010. Moreover, in 2012, more than 65 percent of Facebook users were 35 plus years old.
Some of my favorite articles are those that expose commonly circulated fallacies and pull back the curtain to reveal the truth. For example…
The lie: Artificial sweeteners are safe sugar replacements. The truth: Studies have actually found that those who use artificial sweeteners are more likely to gain weight then those who consumer caloric sweeteners.
The lie: You should stretch before you exercise to avoid injury. The truth: Conversely, researchers have found that stretching before exercising can actually slow your body down, resulting in a five percent reduction of efficiency.
When ubiquitous “truths” are circulated and then subsequently debunked, you are oftentimes left flabbergasted and befuddled—but then you realize that a world of possibilities opens up. After all, maybe you can start traipsing around in the cold with a wet head and not get sick. Perhaps your dog is not really as old as you think he is, as dogs do not age at seven years per one human year. And, maybe, just maybe,you can in fact have that ice cream sundae minutes before jumping into the pool.
Perhaps no space has more misconceptions flying, however, than the content marketing one. Marketers claim to know all the statistics and best practices for crafting a competitive content marketing strategy—numbers that often belie the potential of this new-age marketing technique and preconceived notions that often hamper success. Below, we unveil some of the biggest content marketing falsehoods. Continue reading “Debunking Content Marketing Falsehoods – Part One”
So you’ve decided to get started on building your company’s social media presence – congrats! With new social media networks popping up all the time, it can be hard to determine which you want to be part of. By knowing what the major platforms are best utilized for, you can help make the most of your resources and take a giant step forward towards reaching your customers.
Twitter tends to resonate best with a B2C audience, but it also works quite well with the B2B world. Because posts are limited to 140 characters, it lends itself well to quick bursts of thought, starting conversations, and sharing links. If you are willing to put the time into posting on Twitter daily you will likely find an audience here.