How Taking a Non-Traditional Different Approach to Social Media Reaps Dividends

When you think about a band’s social media presence, you’d probably think about profiles dedicated to promoting its music, merchandise and tour dates. And most of the time that’s true.

But not all of the time. CAKE, who readers might remember thanks to this song, takes a different approach to social media than most bands. On its Facebook page, the politically conscious Californian band often posts all sorts information and commentary on a variety of interesting news topics. The band makes great use of asking questions while generally ending their posts with a call to action. 762px-JohnMccrea
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