Tag Archives: LinkedIn

Employee Spotlight: Five Minutes with Content Producer, Justin Reynolds

shutterstock_142997941Before this “hard-hitting news guy” joined Content Boost, Justin Reynolds was serving as an editor for AOL’s Patch.com in Fairfield County, Connecticut. As one of CB’s Content Producers, Justin draws on his extensive experience in the newsroom to help clients develop custom copy and spearhead content strategies.

“A lot of our clients build cutting-edge technology in their respective fields,” he said. “So there’s really never a dull moment around these parts, particularly for those who enjoy learning and strategizing.” Continue reading →

6 Helpful Tips for Making Social Media Marketing a Success

social mediaWe all know businesses use a variety of social media platforms—such as Facebook, LinkedIn, Pinterest, Twitter, and Instagram— to engage with consumers. Some experience astounding results, while others not so much. Social media can be a huge asset to branding, but it’s easy to make mistakes if you don’t know what you’re doing. Follow the tips below to successfully steer your company’s social campaigns: Continue reading →

Content Boost’s ‘Journey to 300 New Subscribers in 60 Days’

first-placeFor marketers, the summer is anything but relaxing. With the bustling tradeshow season well underway and 20 other projects on your plate, your blog might be feeling a little neglected. Luck for you, Content Boost has the solution to your problem. We are excited to announce our latest contest “Journey to 300 New Subscribers in 60 Days.” We are giving everyone a chance to win THREE free blogs written by our expert in-house editors—yes free! Continue reading →

Got Nothing to Write About? Take Inspiration from Social Media

stressed-outAh, the life of a content marketer. Day in and day out, you’re tasked with coming up with new, engaging ideas that are meant to “wow” readers. But every now and then, you’re hit with bloggers block—a very serious, debilitating disease that attacks the minds of marketers and causes them to stare blankly at their screens for hours. Symptoms include severe mood swings, redness in the face, irritability and dizziness.

So what does the marketing doctor recommend? A healthy dose of social media. Continue reading →

The Ultimate Blogging Checklist for Marketers

blogbrooke522Crafting a blog post seems easy enough, right? You come up with an idea you think your audience will enjoy, write a couple paragraphs, slap on a title and you’re good to go. It’s really not rocket science. Or is it?

Blogging is now an integral part of businesses’ inbound marketing strategies.  It gives organizations the opportunity to create relevant content for their customers while helping to drive traffic to their website. While writing an impactful blog isn’t rocket science, it’s not easy. Below is the ultimate blogging checklist for marketers: Continue reading →

Celebrating a Decade of Social Media and Preparing for What’s to Come

facebookIn today’s ever-changing consumer and corporate environments, a decade might as well be a lifetime. Flashback 10 years ago, for example, to see just how far we have come.

For starters, Mark Zuckerberg was tucked away in his Harvard dorm room inventing a social network that would fundamentally change the way in which we interact on both a personal and professional level. BBM, thanks to BlackBerry, was sweeping the nation and the terms “iPhone” and “Siri” were not yet a part of our common vernacular. And TV shows like “The Sopranos” and “The Wire” still dominated our TV line-up.

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Quick Social Media Reminders for the Small Business

social mediaBy now, everyone is aware of the crucial role that social media plays in content marketing. From Twitter to Facebook to Instrgram, placing social media front and center has proven to be a golden content marketing strategy, not to mention it holds the power to significantly increase return on investment. In fact, a new HootSuite infographic displaying the results of a recent LinkedIn study shows that 89 percent of small- to medium-sized businesses (SMBs) find social media to be effective for their content marketing strategy.

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Channel Your Inner Minuteman to Bounce Back Your Brand

I know it’s only January, but I’m already getting excited about college basketball—mainly because my Alma Mater, UMass, is currently holding down the number 19 spot in the nation. And after a victory over rival St. Joseph’s, all signs indicate that they could move up even further in the rankings.

4704575195_a9006fc904In case you are unfamiliar with UMass basketball, there hasn’t been much to get excited about over the past 15 years. But this year, the Minutemen are carrying themselves a little bit differently. While there is still a long season to go, at 13-1 UMass is in a great spot and has re-established itself as a college basketball powerhouse. There is a pulse in the Mullins Center again, and it looks like UMass finally has what it takes to get a little mad when March basketball rolls around.

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New Content Marketing Study Reveals Astronomical Growth of LinkedIn

social mediaIt’s always a good fight in the content marketing arena; in one corner we have the blog and in the other the eNewsletter; while video is getting prepped for the next round, the infographic is making its way into the boxing ring; meanwhile, whitepapers and case studies have been duking it out to no end. Between all of these messy matches, though, appears to be one consistent winner—one content marketing tactic that remains triumphant over all: social media.

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Can You Handle the 21st Century Customer?

customer serviceSpend just a few minutes with your existing and prospective customers—or just two minutes scanning your Twitter news stream—and one sentiment resounds loud and clear: we are in the Age of the Consumer, one characterized by a customer who is more informed, demanding and expectant than perhaps we have ever seen. Just consider the following statistics aggregated in a great LinkedIn post:

  • For every customer complaint there are 26 other unhappy customers who have remained silent.
  • 96 percent of unhappy customers don’t complain, however 91 percent of those will simply leave and never come back.
  • 70 percent of buying experiences are based on how customers feel they are being treated.

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