Gain a Competitive Edge: Attend Marketing Workshops at ITEXPO!

shutterstock_269296442Learn how to utilize content marketing and marketing automation to increase sales and improve business outcomes—at ITEXPO next week (Feb. 8-10) in Fort Lauderdale, Florida.

Your business will benefit from attendance at ITEXPO regardless of your vertical. The show will highlight the latest developments in the technology and communications sector. It’s the perfect way to keep your finger on the pulse of the industry.

Continue reading “Gain a Competitive Edge: Attend Marketing Workshops at ITEXPO!”

The Measure of a Brand: Content

mixer-medium_1280Marketers have a couple major hurdles to overcome: generating traffic and leads, and proving the ROI of marketing activities. According to a HubSpot survey of 4,500 marketing and sales professionals, these were the top two challenges agreed upon by 65 percent and 43 percent of respondents.

To address these challenges, successful companies are turning to marketing automation (MA) software, which is also known in some quarters, aptly, as “lead generation software.” While MA is certainly a boon to marketers—helping them to shorten the sales cycle and close deals more quickly—it is only as good as the content it supports. Continue reading “The Measure of a Brand: Content”