Extreme Marketing—Personalization and AI

girl-320262_sizedConsumers are inundated with content as company after company seeks to garner their business in one way or another. But, there’s a limit to how much one person can take in and respond to on any given day. As a result, today’s brands must take extreme measures to make any headway with key targets. So, which of their marketing strategies is proving most successful at gaining buyer interest, engagement and loyalty?

The answer is personalization—personalization of marketing messages to the nth degree.  Continue reading “Extreme Marketing—Personalization and AI”

The Content Doctor Will See You Now

contentdoctorDear Content Doctor: I was recently hired to join the marketing department of a reputable, well-established organization in my hometown. When I accepted the position, it was with the understanding that marketing would be enabled to do its job with the full cooperation of the C-suite. I believed that any company of note in today’s day and time would understand the need to leverage forward-thinking marketing strategies to get a leg up on the competition.

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How to Humanize Your Brand With Storytelling

You’ve heard it before:  The best way to attract new customers and strengthen relationships with existing ones is by connecting with them in a deeply human way. Often, though, establishing a human connection via digital mediums presents a challenging task for marketers. After all, the Web creates a barrier between you and your audience. Unique, personalized stories that resonate with your audience work to diminish this obstacle, and help to create meaningful customer relationships.

Before we begin discussing strategy and highlighting great examples of brand storytelling, let’s talk about what not to do. “Brand storytelling” might make you think this will serve as a great platform to share your brand’s unique story. While this is certainly important, it is not what brand storytelling is about. Rather, this content marketing strategy is about telling the stories of your consumers so they can feel more connected to your brand.

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Nobody Wants To See Your Commercials In Their News Feeds

Recently I was browsing through my Facebook News Feed, when I saw a lame commercial advertisement for a leading insurance company.

facebook-748885_1280I’ll be honest with you: I wasn’t the slightest bit interested in this commercial. In fact, it was a nuisance. After all, I don’t log into Facebook to watch commercials. This is something I tell my clients all the time. But more about this in a bit.

What I was interested in was the comments section underneath the video. Continue reading “Nobody Wants To See Your Commercials In Their News Feeds”

Marketers: Are You Ready to Excel in 2Q16?

ducks-in-a-row-236325_1280If the first quarter of 2016 didn’t knock your socks off, I have a few tips for ensuring 2Q16 moves your marketing team in a better direction.

Many bumps in the road can be attributed to poor planning. So, let’s make sure that your content marketing strategy is headed in the right direction. A recent Curata infographic has removed some of the guesswork by foretelling 2016 content marketing trends.

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Applying Thanksgiving Tips and Tricks to Your Marketing Strategy

Consumers all across the country are frantically flocking to grocery stores
this week, stocking up for Thanksgiving dinner. After all, many stores are closed on Thanksgiving Day so it’s vital to make sure you’re prepared for the big day in advance.

It goes without saturkey-23435_1280ying that in order to make a Thanksgiving meal that your family will salivate over you’ve got to make sure you have a documented list of ingredients before you wind up in the store.

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Why I’m Not Buying McDonald’s Branding Shift

As the national and global populations have become increasingly aware of the benefits of healthy eating, fast food chains have had to find ways to re-invent themselves to remain viable. But perhaps no chain has been hit harder by this shift in public consciousness than McDonald’s, which has seen its sales plummet quarter after quarter in recent years, most recently in the second three months of 2015, when earnings fell another 10 percent.

FAIL_stamp Continue reading “Why I’m Not Buying McDonald’s Branding Shift”

Gen X Marketing: Don’t You Forget About Us

Generation XLately, it appears that most marketing content is geared towards millenials or even baby boomers. Although I’m sure they’re all perfectly nice people, it seems like Generation X—born between 1961 and 1981—has been relegated to second-class citizen status when it comes to product promotion.

I don’t only say that because I am approaching middle age (whatever that means) and feeling left out, but because I believe that much of what defines our popular culture today—such as rap music and ground-breaking TV series like “Breaking Bad,” “The Sopranos” and “Sex in the City”—is a product of my generation. Therefore, our absence from marketing content seems like an anomaly.

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Key Takeaways from Market New York Expo

Content Boost Director Carrie Majewski and I had a blast last Thursday, May 12, at Market New York Expo. We learned so much about how to keep improving our marketing strategy from some of our peers in the industry. If you didn’t get a chance to get out to the show yourself, stay right here; I’ll fill you in on the top marketing takeaways of the day.

With a variety of sessions and advice from innovative speakers, suffice it to say I left the conference with a mind full of ideas and insights. However, the biggest takeaway of the day was the emphasis that was placed on the importance of target marketing.

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