If the majority of your marketing efforts are targeted toward men, then you may want to think twice. According to Women’s Marketing Inc., women control a whopping 85 percent of the purchasing in the United States. Need a little more convincing? Continue reading →
Now I’m not big on fast food but I have to say that I have a complete weak spot for Chipotle. I just can’t resist stopping for a quick bite to eat anytime I drive by that Chipotle Mexican Grill sign. As a matter of fact, I’m a frequent customer. Just when I thought I had it all figured out, I learned that my favorite fast food chain actually has a secret menu. At first I was confused, wondering how could I have not known about this? Then as I began to inform everyone else about my discovery, I learned I wasn’t the only one. I began to wonder what the point is of having a menu that you’re keeping your customers from seeing. I realized that these restaurants may be getting somewhere with their marketing strategies. Continue reading →
Do you hate it when someone spells your name wrong? Like when they add an “h” to the end of Sara or assume that Jamie is always—unequivocally—written as Jamie. In my case, I see a variety of misspellings for my name from Kari to Cari to Kerry. Drives. Me. Nuts.
So why do we get so bothered when someone misspells or mispronounces our name? Because our name is quite possibly our chief identifier. It’s what makes us who we are. It’s what “brands” us, as we marketing folk say.