What Marketers Can Learn from the Wu-Tang Clan

Many of those who are familiar with the Wu-Tang Clan might not know much about what they are, but certainly know what they ain’t. But now, listeners can add the moniker “ingenious marketers” to the list of phrases that could be used to describe the hip hop collective.

WuTangClanThe New York City-based rap group recently announced that it will sell only one copy of its “secret album,” tentatively titled “The Wu—Once Upon a Time in Shaolin.” Before that copy ultimately ends up in the hands of a collector—who will either hoard the music or share it with the world—fans will be able to hit “tour dates” across the country and fork over $50 to hear the 128-minute album’s 31 tracks. Continue reading “What Marketers Can Learn from the Wu-Tang Clan”

SMS Marketing Isn’t Dead, and I’ve Got the Proof That Says So

messageI never in a million years thought that text message marketing was still a “thing.” Oh, but it is. It is a very real thing. I didn’t come to realize this fact until I became part of an SMS marketing campaign that was executed perfectly. Allow me to tell you the story of how I was awakened to the world of text message marketing potential.

Continue reading “SMS Marketing Isn’t Dead, and I’ve Got the Proof That Says So”