Up until recently, things were getting a little weird on the Facebook News Feed. Where else could you find cutting-edge industry stories mixed in with cat memes from your aunt? The News Feed was failing to deliver relevant information, and it was frustrating both businesses and end users.
In response, the company has made some recent changes that are sure to clean up the News Feed and keep users on the site. In December, as the company celebrated its 10th birthday, it rolled out a new application designed to streamline the news delivery system. The update is called Paper, and it allows users to browse Facebook on their own terms by categorizing content according to subject matter. Now there are about 20 total categories that users can receive content in including Sports, Tech and Headlines. Users can individually customize their news options and get exactly what they want out of the Facebook experience.