Let’s face it; the real estate industry isn’t what it used to be—it’s more cutthroat and competitive than ever before. One year you’re at the top, while the next you’re on the bottom. Sure, the economy has played a major factor in this, but so has the Internet.
In the past, buyers would find a realtor through a friend or relative, or maybe even the yellow pages. But times have changed as buyers are increasingly turning to Google when beginning their search for a new home. In fact, 90 percent of all real estate buyers use the Internet to search for homes, which means if you don’t have a strong online presence chances are you’re missing valuable opportunities. Continue reading “Real Estate Agencies Sold on Content Marketing”