Are You Just Waking Up to Content Marketing?

In Washington Irving’s classic tale Rip Van Winkle, a young man leaves his home along the Hudson River for a sojourn into the Catskill Mountains where he encounters a group of strange, bearded men. As the story goes, Rip proceeds to drink their liquor, and soon falls into a deep slumber.

When Rip finally wakes up, the world around him seems like a very different place. He is startled to learn that he too has grown a long beard. The stock of his gun has rotted away, and his dog has run off. This is because Rip did not sleep for just one night—he was out cold for 20 years. Confusion mounts as Rip walks into town and discovers how everything around him has changed. Continue reading “Are You Just Waking Up to Content Marketing?”