It’s not every day that you see the words “content marketing” and “fashion” together— but as we all know, stranger things have happened (Lady Gaga’s SXSW performance anyone?). The fashion industry has embraced content marketing with open arms. After all, designers are natural storytellers. From Burberry to ShopBop to Anthropologie, familiar names in the fashion world are using this avant-garde marketing strategy to engage with readers and boost brand loyalty. So is content marketing fashionable? The answer: Yes!
Don’t believe me? Below are three famously fashionable brands that have perfected the art of content marketing. (Take notes!)