Bernie Sanders may not have clinched the Democratic nomination, but his content marketing strategy was a winner.
When a third party touts your brand message, it’ll hit home with your key targets a lot sooner than anything you say. Sorry, but that’s the cold, hard truth. Most audiences are inured to the slick promotional brand avowals they’ve heard in company-sponsored ads and other promotions most of their lives.
Recently I was browsing through my Facebook News Feed, when I saw a lame commercial advertisement for a leading insurance company.
I’ll be honest with you: I wasn’t the slightest bit interested in this commercial. In fact, it was a nuisance. After all, I don’t log into Facebook to watch commercials. This is something I tell my clients all the time. But more about this in a bit.
What I was interested in was the comments section underneath the video. Continue reading “Nobody Wants To See Your Commercials In Their News Feeds”
Two words that describe the Crayola brand are imaginative and artful. Since the company’s beginnings in the early 1900s straight through to today, these descriptors have remained relevant despite the fact that the company’s products have continually changed. From simple wax crayons to the newfangled Digital Light Designer, Crayola’s “true north,” according to Vicky Lozano, VP of Corporate Strategy, is “to help parents and teachers raise creative and inspired kids.”
Your bags are packed for Vegas. Your out of office reply is queued. It’s the Friday before Interop, where you’re headed to showcase your company’s latest innovations. The only thing left to do is check your flight and make sure you get to the airport on time. Right?
Wrong! Roll up your sleeves: You have some last-minute marketing points to hone before you board the plane. After all, you don’t want to arrive without all the tools in hand to deliver the best impression possible to your key targets.
Follow this advice to optimize Interop for your brand: Continue reading “Don’t Forget to Pack Your Content Strategy for Interop”
A few months ago, you were tasked with implementing a “brand storytelling” strategy in your marketing department. Now, you’re waiting for social shares and comments to begin rolling in. But they’re nowhere to be found.
If this is happening, take heart. Brand storytelling is a new and often misunderstood phrase that shamelessly gets tossed around, often incorrectly. It’s difficult, too. Many companies are now using it, but are finding it much harder to pull off than they expected.
Here are three reasons why your own brand storytelling strategy may be struggling: Continue reading “Three Reasons Your Brand’s Storytelling Strategy Is Utterly Failing”
If there is one thing I’ve learned about content marketing it’s that not all digital channels are ideally suited for every industry. Before you get started, you should first take into consideration the types of channels your audience uses the most as well as the ones capable of encapsulating your voice most effectively.
There I was—popcorn in hand, sitting in front of the big screen patiently waiting for “Spectre,” the newest installment of the James Bond franchise, to begin playing. I was finally getting a chance to see the new film I had been so anxiously anticipating for months. As a lifelong Bond fan I never miss a movie, so you could say that my hopes were high. After all, “Casino Royale” and “Skyfall” were such hits that there was no way I was in for a disappointment. Daniel Craig (James Bond) alongside directors Martin Campbell (“Casino Royale”) and Same Mendes (“Skyfall” and “Spectre”) did such a great job reinventing the series as a whole; these professionals gave the series a much more rugged and modern feel, which I personally preferred.
We’re just days away from some of the biggest shopping events of the year, Black Friday and Cyber Monday—the two days which officially kick off the holiday season. Many marketers are therefore scrambling for last minute ideas to promote their businesses and gain a leg up on the competition before swarms of shoppers hit retail and online stores in search of deals.
It’s around this time of the year when marketers tend to turn to content marketing to either resurrect their sluggish online presences, or start building one from scratch. The question is: Is there enough time left in 2015 to start a content marketing strategy?
Here’s our take on the matter: Continue reading “Is There Enough Time To Start A Content Strategy in 2015?”
It was an exciting day at Content Boost last Thursday, Oct. 29, as our content marketing Crash Course—our ongoing seminar aimed at offering tips and tricks for organizations to enhance their content marketing effectiveness —was a great success.
In case you missed it, here are some major takeaways from the day’s activities:
Plan, plan and plan some more: The vast majority of B2B companies already realize the benefits of content marketing, as 88 percent are currently using it. So if your business is one of the 22 percent of companies that aren’t using content marketing, your direct report may need some convincing as to why he or she should invest in such a strategy. This was the focus of the first presentation given by our Director of Brand Strategy, Allison Boccamazzo.
So, how do you get your boss to say yes to content marketing? You need a plan, the focus of which should be centered on four crucial steps outlined by Boccamazzo: