Tag Archives: social media
If you’re interested in content marketing chances are you’re most likely also interested in learning how your business will play in the world of social media.
It’s well known that many small- to medium-sized business owners are hesitant about getting on social media, specifically Twitter (I’ve come across too many to count). Oftentimes, they are worried they’re getting into the game too late and therefore won’t be able to compete with more established brands. I wanted to take a moment to share with you a recent experience that I had with this 140-character megaphone.
Opening day – the day every baseball fan anxiously awaits each spring. This year, Hostess decided to pay tribute to the beloved “holiday” with a tweet.
In case you missed it, it looked something like this:
Content rules the world.
Ok, that might be a stretch, but content is on the rise and it’s starting to rule the marketing world. A 2015 Smart Insights study found that content marketing is valued more by companies investing in digital marketing than big data, SEO and online PR combined! That’s good news, as the same study found 50 percent of B2C marketers expect their budgets to increase in 2015.
It’s amazing the difference a year can make. I vividly remember attending a number of 2014 trade shows and having conversations with attendees about content marketing. They would go something like this:
Attendee: What do you do?
Me: I head up TMC’s content marketing division, Content Boost.
Attendee: What is content marketing?
Me: A marketing tactic that involves leveraging content—think blogs, white papers, email marketing messages—to organically sell your products and services.
Attendee: Oh … that’s just advertising, right?
You’ve launched your amazing new product or brand awareness campaign. You’ve used the tried and true, traditional routes: email marketing, print, social media, blogging, PPC. But you still need that extra push to put you over the edge. That’s where a blogger outreach campaign comes in.
In every industry, there are successful bloggers who boast a significant, loyal following and serious influence over their readers. But getting the attention of these influencers isn’t always as simple as you may think. Their inboxes are flooded each day with brands just like yours hoping to catch their attention. So how do you stand out in a sea of pitch letters?
With billions of users on social media each day, there is huge opportunity to tap into new audiences and better connect with existing customers. Beyond building relationships with customers, social media has been found to increase brand exposure, boost traffic to your website, improve SEO rankings, and provide significant ROI. Continue reading →
Notice a recent drop in the number of likes you have on your Facebook page? There’s a good reason for that. Facebook recently announced its plan to make business Page likes more meaningful. “We’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts,” the social network stated in a blog post. Continue reading →
Today’s brands are savvy. They’re utilizing social media to handle customer service requests and to connect intimately with customers where they hang out most. But some brands are taking it to the next level, pushing the envelope on what social media can truly accomplish.
Fashion icon Marc Jacobs recently finished up his second casting call for a new ad campaign through social media, and the results were impressive. Aspiring models were encouraged to post photos of themselves through Instagram and Twitter, using hashtag #castmemarc to become the new face of Marc by Marc Jacobs. Over 70,000 hopefuls entered during the one week casting period, eager to be part of an ad campaign for one of today’s hottest fashion brands. Eligible participants were narrowed down to the final 50, then 30, and finally nine lucky winners. Marc Jacobs got fresh new faces for their campaign, and nine aspiring models got a chance to build their careers: a win-win. Continue reading →