Tag Archives: social media

ITEXPO Content Marketing Workshops Return to Miami

IMG_20141204_113151137It seems like just yesterday that it was August and our team was gearing up for our first-ever ITEXPO content marketing workshop. The goal was simple: we kick off the four-day business technology and communications convention, hosted by our parent company TMC, with a series of content marketing seminars.

So we racked our brains trying to discern what topics would be most relevant for attendees at the biannual trade show. We searched for the latest market research to weave into our three presentations, and we started marketing these workshops like crazy to drive attendance.

And it worked.

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5 Simple Social Media Strategy Tips to Implement Today

897px-Facebook_like_thumbThere’s no doubt that social media has forever changed the way brands interact and engage with consumers. Through social, businesses are able to spread brand awareness, generate leads and create meaningful relationships with buyers. Despite the various benefits and popularity of social, however, many businesses still seem to struggle with implementing a successful strategy. Continue reading →

Five Historical Figures Who Would Have Made Awesome Content Marketers

shutterstock_LincolnContent marketing began its explosion into the mainstream over the past decade or so, which means that unfortunately, some of America’s greatest minds were never able to try their hand at the strategy. For example, can you imagine the ingenuity that Ernest Hemingway or Thomas Edison would have brought to the space? Let’s take a look at five other historical powerhouses who could have made big waves in the content marketing sector: 
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How to Build Your Content Marketing Dream Team

shutterstock_181375259You’ve spent the past several months creating a killer content marketing strategy that outlines everything from your objectives to your buyer personas to your distribution vehicles … you name it. But suddenly, reality hits you like a high-powered freight train and panic ensues; you’ve got a plan—but no one to help execute it. Continue reading →

The Top Five Social Media Blunders of 2014

Social media blunders can be extremely funny—until your organization is on the wrong end of the joke. In 2014 a large number of brands found themselves in the unenviable position of apologizing for social media gaffes which garnered negative media attention. Here are five of the worst social mistakes of 2014:

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5 Social Media Mistakes to Ditch in 2015

Let’s face it: we’ve all made some mistakes on social media. But somehow it still surprises me when the basics are thrown by the wayside. This year, make an early New Year’s resolution to finally ditch the following social media mistakes once and for all. social media UNSIZED

Spelling & grammatical errors: You proof read your emails before you send them out, your press release before it gets distributed, and your banner ads before they get posted. Get into the habit of doing the same with your social media posts. Yes, it’s more of a casual atmosphere than some other forms of business communication, but you’ll make yourself look like a fool if you don’t know the difference between “your” and “you’re”. Remember the old saying, “measure twice, cut once?” Apply the same principal to your social posts and re-read it twice, post once.

Inappropriate posts: In my very honest opinion, we live in an excessively sensitive world. You may view your joke as harmless, but your neighbor may see it as the most offensive thing they’ve heard. If a post seems like it could be on the verge of inappropriate or offensive, skip it altogether. Keep your brand’s personality and humor alive, but keep it tasteful. Continue reading →

3 Ways to Keep Your Content Marketing Strategy on Track During the Holidays

shutterstock_233551051The holiday season is the most wonderful time of the year—unless you’re a content marketer. For most, the month of December is spent shopping for gifts, attending holiday parties and hitting the slopes. But for content marketers, the holiday season is spent wrapping up end of year projects, drafting content and launching last-minute campaigns—all while short staffed.

Let’s face it: managing your content marketing strategy is stressful enough without having to deal with all of the distractions the holiday season brings. To avoid feeling overwhelmed and ensure your strategy continues to run smoothly, here are some helpful tips to consider: Continue reading →

Content Marketing: Teach, Don’t Preach

I get asked the question all the time, even by my wife and parents: What is content marketing? If you’re hearing the term for the first time, the best place to start is a basic definition: Content marketing is a marketing strategy centered on creating and distributing valuable, relevant content designed to attract and acquire consumers. But to understand this hot term further, it’s critical to understand how content marketing differs from traditional marketing in the way it actually attracts and acquires those customers. Continue reading →

Social Media Contests: Good or Bad Idea?

photo 2A few months ago, I entered a contest on Twitter to win a free spa getaway at the lovely Mayflower Grace in Washington, Connecticut. Excited and shocked to learn I was the winner, (I rarely win things) I immediately shared my excitement on social media.

When we arrived at the hotel, we were greeted by friendly staff, and escorted to our beautiful room with a breath-taking garden view. Everything was exquisite, from the delicious food to the out-of-this world spa. At dinner that night, we were asked by our waiter what we did to deserve to win such a great prize. “I think I entered my email address and retweeted something,” I responded. The waiter looked less than impressed, expecting my answer to be a bit more long-winded and involved. His response got me thinking – what is the true value of a contest on social media? Continue reading →

Overarching Theme at Inbound Marketing Summit 2014: Content is the Future

20141112_150001When I first heard of the Inbound Marketing Summit, designed for content marketing visionaries and evangelists like myself who love to convene, share, collaborate and learn, I was all in. As the Boston-hosted event neared and the agenda was posted, I was particularly intrigued with how intimate the event appeared to be.

As someone who attends a fair amount of trade shows, I am used to darting feverishly between track sessions, networking on massive trade show floors and finding the most comfortable pair of flats I can locate to survive the miles of walking. So you can imagine my curiosity when I discovered this show had zero tracks and was being held in a historic castle. But, I have to say, it was a nice change of pace.

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