Tag Archives: social media
It seems like just yesterday that it was August and our team was gearing up for our first-ever ITEXPO content marketing workshop. The goal was simple: we kick off the four-day business technology and communications convention, hosted by our parent company TMC, with a series of content marketing seminars.
So we racked our brains trying to discern what topics would be most relevant for attendees at the biannual trade show. We searched for the latest market research to weave into our three presentations, and we started marketing these workshops like crazy to drive attendance.
And it worked.
There’s no doubt that social media has forever changed the way brands interact and engage with consumers. Through social, businesses are able to spread brand awareness, generate leads and create meaningful relationships with buyers. Despite the various benefits and popularity of social, however, many businesses still seem to struggle with implementing a successful strategy. Continue reading →
Content marketing began its explosion into the mainstream over the past decade or so, which means that unfortunately, some of America’s greatest minds were never able to try their hand at the strategy. For example, can you imagine the ingenuity that Ernest Hemingway or Thomas Edison would have brought to the space? Let’s take a look at five other historical powerhouses who could have made big waves in the content marketing sector:
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You’ve spent the past several months creating a killer content marketing strategy that outlines everything from your objectives to your buyer personas to your distribution vehicles … you name it. But suddenly, reality hits you like a high-powered freight train and panic ensues; you’ve got a plan—but no one to help execute it. Continue reading →
Social media blunders can be extremely funny—until your organization is on the wrong end of the joke. In 2014 a large number of brands found themselves in the unenviable position of apologizing for social media gaffes which garnered negative media attention. Here are five of the worst social mistakes of 2014:
The holiday season is the most wonderful time of the year—unless you’re a content marketer. For most, the month of December is spent shopping for gifts, attending holiday parties and hitting the slopes. But for content marketers, the holiday season is spent wrapping up end of year projects, drafting content and launching last-minute campaigns—all while short staffed.
Let’s face it: managing your content marketing strategy is stressful enough without having to deal with all of the distractions the holiday season brings. To avoid feeling overwhelmed and ensure your strategy continues to run smoothly, here are some helpful tips to consider: Continue reading →
I get asked the question all the time, even by my wife and parents: What is content marketing? If you’re hearing the term for the first time, the best place to start is a basic definition: Content marketing is a marketing strategy centered on creating and distributing valuable, relevant content designed to attract and acquire consumers. But to understand this hot term further, it’s critical to understand how content marketing differs from traditional marketing in the way it actually attracts and acquires those customers. Continue reading →
A few months ago, I entered a contest on Twitter to win a free spa getaway at the lovely Mayflower Grace in Washington, Connecticut. Excited and shocked to learn I was the winner, (I rarely win things) I immediately shared my excitement on social media.
When we arrived at the hotel, we were greeted by friendly staff, and escorted to our beautiful room with a breath-taking garden view. Everything was exquisite, from the delicious food to the out-of-this world spa. At dinner that night, we were asked by our waiter what we did to deserve to win such a great prize. “I think I entered my email address and retweeted something,” I responded. The waiter looked less than impressed, expecting my answer to be a bit more long-winded and involved. His response got me thinking – what is the true value of a contest on social media? Continue reading →
When I first heard of the Inbound Marketing Summit, designed for content marketing visionaries and evangelists like myself who love to convene, share, collaborate and learn, I was all in. As the Boston-hosted event neared and the agenda was posted, I was particularly intrigued with how intimate the event appeared to be.
As someone who attends a fair amount of trade shows, I am used to darting feverishly between track sessions, networking on massive trade show floors and finding the most comfortable pair of flats I can locate to survive the miles of walking. So you can imagine my curiosity when I discovered this show had zero tracks and was being held in a historic castle. But, I have to say, it was a nice change of pace.