Tag Archives: social media
With billions of users on social media each day, there is huge opportunity to tap into new audiences and better connect with existing customers. Beyond building relationships with customers, social media has been found to increase brand exposure, boost traffic to your website, improve SEO rankings, and provide significant ROI. Continue reading →
Notice a recent drop in the number of likes you have on your Facebook page? There’s a good reason for that. Facebook recently announced its plan to make business Page likes more meaningful. “We’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts,” the social network stated in a blog post. Continue reading →
Today’s brands are savvy. They’re utilizing social media to handle customer service requests and to connect intimately with customers where they hang out most. But some brands are taking it to the next level, pushing the envelope on what social media can truly accomplish.
Fashion icon Marc Jacobs recently finished up his second casting call for a new ad campaign through social media, and the results were impressive. Aspiring models were encouraged to post photos of themselves through Instagram and Twitter, using hashtag #castmemarc to become the new face of Marc by Marc Jacobs. Over 70,000 hopefuls entered during the one week casting period, eager to be part of an ad campaign for one of today’s hottest fashion brands. Eligible participants were narrowed down to the final 50, then 30, and finally nine lucky winners. Marc Jacobs got fresh new faces for their campaign, and nine aspiring models got a chance to build their careers: a win-win. Continue reading →
Listen up, restaurant owners: It’s Friday afternoon, which means right now, many of your potential customers are working up an appetite, trying to decide where to head tonight to unwind and grab a bite to eat. Friday is one of the busiest nights of the week for your business, so you’ll want to capitalize on the opportunity and make sure there is a line running out the door in your establishment and not a row of empty seats.
If you want to accomplish this goal of a packed house, don’t wait for customers to come knocking on your door tonight. Restaurant-goers are already browsing their mobile devices, trying to decide whether they want to indulge in Korean, Italian, Mexican, Japanese or American cuisine. If your business does not have a robust digital presence, you could risk losing customers to competitors this evening. Continue reading →
Earlier this week I got into an interesting conversation with several peers about what role collaboration can and should play in the workplace. We decided that, generally speaking, organizations tend to view bringing employees with different but complementary skill sets together as the most effective way of completing large or complex projects. If every individual piece of a task is assigned to a worker with an appropriate skill set, the finished product will likely reflect professionalism and expertise.
I remember the first time I heard the phrase “pay it forward.” I went to see that 2000 Haley Joel Osment film “Pay it Forward” and sat captivated as I watched seventh grader Trevor McKinney set out to change the world for the better. It got me thinking of the sheer magnitude of change we could leave behind if each of us paid it forward just once.
I was amazingly reminded of the concept last week on my drive to Rhode Island to visit a Content Boost client. About 20 minutes into the ride up north, I noticed I was out of wiper fluid. Now I am pretty responsible/adept when it comes to my car. But I must confess I have never filled up the washer fluid before.
In case you missed it, over the weekend Chipotle Mexican Grill’s official Twitter account (@ChipotleTweets) was overtaken by hackers and used to spread a multitude of racist and hateful tweets across the Web. The hack occurred late Saturday evening, and extended until the early hours of Sunday morning.
The media team at Chipotle was ultimately able to regain control over its account, and responded to the incident in a timely and professional manner.
“We apologize for the very offensive messages sent out from our account earlier tonight,” tweeted Media Manager Joe Stupp. “We were unfortunately hijacked temporarily.”
Suffice to say, it was a rough way to start the week for Chipotle, as the company is now in the process of performing damage control in an effort to restore its squeaky-clean brand image and let customers know that it was not responsible for the attack. Continue reading →
Free People is a women’s fashion retailer, which for the most part appears to be run by a group of bohemian flower children. But, don’t be fooled by the company’s laid back demeanor and whimsical appearance as it packs a powerful punch when it comes to content marketing. Marketers and brands alike have much to learn from Free People’s use of multichannel marketing. Here are some different mediums they use to show off their creative strategy: Continue reading →
It seems like just yesterday that it was August and our team was gearing up for our first-ever ITEXPO content marketing workshop. The goal was simple: we kick off the four-day business technology and communications convention, hosted by our parent company TMC, with a series of content marketing seminars.
So we racked our brains trying to discern what topics would be most relevant for attendees at the biannual trade show. We searched for the latest market research to weave into our three presentations, and we started marketing these workshops like crazy to drive attendance.
And it worked.