Tag Archives: social media
It was an exciting day at Content Boost last Thursday, Oct. 29, as our content marketing Crash Course—our ongoing seminar aimed at offering tips and tricks for organizations to enhance their content marketing effectiveness —was a great success.
In case you missed it, here are some major takeaways from the day’s activities:
Plan, plan and plan some more: The vast majority of B2B companies already realize the benefits of content marketing, as 88 percent are currently using it. So if your business is one of the 22 percent of companies that aren’t using content marketing, your direct report may need some convincing as to why he or she should invest in such a strategy. This was the focus of the first presentation given by our Director of Brand Strategy, Allison Boccamazzo.
So, how do you get your boss to say yes to content marketing? You need a plan, the focus of which should be centered on four crucial steps outlined by Boccamazzo:
But marketers don’t get to trick-or-treat for candy. Instead, we’re collecting and sorting the tricks and treats of the social media realm, also known as consumer feedback—and believe me some of it can be downright frightening.
So how can you appropriately address the influx of both negative and positive feedback which emerge on your Twitter, Facebook, and LinkedIn accounts day-in and day-out? Well, besides throwing salt over your shoulder or avoiding black cats at all costs, try heeding these quick tips.
As marketers, there is no richer experience than having meaningful dialogue with our industry counterparts. After all, just one quick conversation can give us the motivation to launch our next marketing campaign or encourage us to look at digital channels in a whole new light.
This very notion was on our minds when we conceptualized our first Content Boost Content Marketing Crash Course last December. Though we wanted to educate like-minded marketing professionals on the latest happenings in the industry—particularly content marketing happenings—we also wanted to create an open forum for all marketers to organically share their best tips and tricks. Our team was gratified that a group of busy marketers had the determination to spend a whole day listening to breakouts, participating in small group discussions and meeting one-on-one with our team. It shows just how much we crave insight into our craft and collaboration with our peers, especially in an eye-opening learning environment.
As more and more people turn to social networking sites as an all-inclusive location for their news, sports and entertainment, it has become more important than ever for marketers to be constantly plugged in to the trends of social media.
At first glance, the idea of constantly keeping up with the giant wealth of ever-changing information present on social networks seems incredibly daunting, especially for smaller businesses without the aid of a full marketing team. In reality, however, businesses with any size and capability can capitalize on social media trends to spread awareness of their brand.
I’ll admit… I am often late to crazes. It’s not that I don’t notice that something is taking off—be it Fitbits, smartphones or social media—it’s just that I suppose I like to come around to an idea on my own time, and not just because someone tells me I should be tapping into the latest fad.
I remember when I first heard of Sheryl Sandberg’s book “Lean In” two years ago. It sounded like something I would love. After all, as a woman in management, I understood that Sheryl was addressing managers like me and encouraging me to use my leadership position to help other women achieve their own ambitions. But again, I am slow to crazes.
If you’re interested in content marketing chances are you’re most likely also interested in learning how your business will play in the world of social media.
It’s well known that many small- to medium-sized business owners are hesitant about getting on social media, specifically Twitter (I’ve come across too many to count). Oftentimes, they are worried they’re getting into the game too late and therefore won’t be able to compete with more established brands. I wanted to take a moment to share with you a recent experience that I had with this 140-character megaphone.
Opening day – the day every baseball fan anxiously awaits each spring. This year, Hostess decided to pay tribute to the beloved “holiday” with a tweet.
In case you missed it, it looked something like this:
Content rules the world.
Ok, that might be a stretch, but content is on the rise and it’s starting to rule the marketing world. A 2015 Smart Insights study found that content marketing is valued more by companies investing in digital marketing than big data, SEO and online PR combined! That’s good news, as the same study found 50 percent of B2C marketers expect their budgets to increase in 2015.
It’s amazing the difference a year can make. I vividly remember attending a number of 2014 trade shows and having conversations with attendees about content marketing. They would go something like this:
Attendee: What do you do?
Me: I head up TMC’s content marketing division, Content Boost.
Attendee: What is content marketing?
Me: A marketing tactic that involves leveraging content—think blogs, white papers, email marketing messages—to organically sell your products and services.
Attendee: Oh … that’s just advertising, right?