Three Marketing Lessons I Learned From My Favorite Designer

shutterstock_132961508Anyone who knows me knows that I have a shopping addiction. Not an OMG-I’m-$100,000-in-debt kind of addiction, but a “healthy” one in that my closet is frightfully full of clothes (most with the tags still on). While I have a long list of designers that I love—Marc Jacobs, J.Crew, Vince … the list goes on—my favorite has to be Rachel Zoe. Continue reading “Three Marketing Lessons I Learned From My Favorite Designer”

How to Become a Thought Leader in Three Easy Steps

shutterstock_122602369So you want to be the cream of the crop? The head honcho? The most respected thought leader in your industry? Well, join the club. Being crowned a “thought leader” is one of the biggest compliments in the business world.  While it might not get you special treatment at a swanky restaurant, it does garner more exposure for your business, which translates into dollars—lots of them. However, being dubbed a thought leader is one the hardest things to achieve. Continue reading “How to Become a Thought Leader in Three Easy Steps”

Dawn of the Planet of Content Marketing

This weekend, moviegoers across the U.S. will flock to theaters to witness one of the biggest box office events of the summer, “Dawn of the Planet of the Apes.” There is a lot to be excited about in this movie, like Andy Serkis (“Star Wars: Episode VII,” “The Hobbit: An Unexpected Journey”) joining the ranks of previous “Apes” stars like Charlton Heston and Troy McClure. And, of course, there will be enough gun-wielding apes cruising around on horses to keep you glued to your seat for hours.

shutterstock_150489464But here at Content Boost, we’re excited about this movie for the valuable content marketing lessons we can extract from it:

Brand survival: It’s a tough world for humans in “Dawn of the Planet of the Apes,” as they struggle to survive 10 years after the ALZ-113 virus caused the collapse of civilization. And as a marketer, you could be feeling that same struggle online as you try to compete with other companies for the attention of consumers. Building a robust blog and regularly posting content to social media will help spread brand awareness and create readership that translates directly into sales. Continue reading “Dawn of the Planet of Content Marketing”

Five Desk Feng-Shui Tips to Bring Out the Real Marketer in You

I particularly love the Monday morning Twitter stream. From the excessive #DeathToMondays tweets to the downtrodden posts lamenting the arrival of another week , Monday’s Twitter feed can be filled with some of the most slapstick, engaging posts of the work week. This morning, I was pleasantly greeted by a great picture by TollFreeForwarding (did I mention I love pictures on Twitter?). Check it out:

Capture

And it got me thinking how the littlest changes we make on a Monday—like completing a first draft in 15 minutes and accepting that it may not be your best—can be a real game-changer in the business world. So when Monday hits next week, why not take a few minutes to Feng-Shui your desk to bring out the A-marketer in you?

Continue reading “Five Desk Feng-Shui Tips to Bring Out the Real Marketer in You”

Top Five Reasons to Fall in Love with Content Marketing

cupidIt’s that time of year again when couples shower each other with sweets and gifts while singles hide in their beds with a pint of Ben and Jerry’s and a Dominos pizza.  You guessed it:  Valentine’s Day.

Instead of cursing February 14th, we at Content Boost decided to embrace Cupid’s romantic holiday and share with you a roundup of the top five reasons to fall in love with content marketing. So without further adieu, let’s get started. Continue reading “Top Five Reasons to Fall in Love with Content Marketing”

What Ron Burgundy Can Teach Us about Becoming a Thought Leader

will-ferrell-coverIn the lead up to the release of Anchorman 2: The Legend Continues, actor Will Ferrell (appearing in-character as fictional news anchor Ron Burgundy) has gone on a marketing bonanza. In addition to showing up in nationwide commercials for Dodge trucks, Ferrell has appeared on a local news broadcasts out of North Dakota, a curling event in Canada and was even in-studio for a radio show in my hometown of Milford, CT.

Continue reading “What Ron Burgundy Can Teach Us about Becoming a Thought Leader”

Anthropologie: A Master in Fashion and Content Marketing

I have to give it up to fashion retailer Anthropologie. Not only does the fabulously quirky retailer offer today’s best fashion designs, but the company has mastered the art of content marketing. Blogs, videos, photo galleries, social media – you name it, Anthropologie has it. The fashion maven offers its customers custom creative content across a multitude of platforms, which has undoubtedly placed the brand ahead of the curve.

Let’s take a look at three ways Anthropologie has built its success using content marketing, as well as some helpful tips you can implement into your very own marketing strategy.

anthro 1All about the Customer

Knowing their customers’ wide-range of interests, Anthropolgie’s blog “Anthro” is the go-to spot for the latest trends in everything fashion and culture. From “The Perfect Sunday Dinner Outfit” to the “Ultimate Road Trip Playlist” to “Designer Spotlights” to “The Summer Sendoff Margarita,” Anthro has a diverse mix of content for every type of customer.

Let’s face it; your customers don’t want to read a blog filled with promotional content. They want a place to go to read about the topics they like without being bombarded by ads. Content marketing is all about finding a happy medium between promotional and informative content.   Continue reading “Anthropologie: A Master in Fashion and Content Marketing”

Three Reasons Your Boss Will Say ‘Yes’ to Content Marketing

shutterstock_135869045We feel for you, we do. It can be incredibly daunting to walk down the hall to the office to ask your boss to trust you when you say that your company needs to start a new initiative, head down another path, or launch a new product. You will undoubtedly be asked countless questions to figure out if your “gamble” is worth the bet and you will unequivocally be second guessing your proposal as the questions get fired.

But, if your idea is content marketing, hold your ground because here are three reasons your boss will say yes:

1. Your competitors are already doing it.

There is nothing worse than playing catch up… especially when it comes to business.  But facts are facts and the content marketing ones don’t lie. Here’s an impressive one: 91 percent of B2B marketers are already leveraging content marketing to bolster their corporate identities. Continue reading “Three Reasons Your Boss Will Say ‘Yes’ to Content Marketing”

Afraid of Striking out at the Content Marketing Game? Don’t Be

shutterstock_89687209When we think about fear, Franklin D. Roosevelt’s iconic statement from his first inaugural address undoubtedly comes to mind: “The only thing we have to fear is fear itself.”

It’s an incredibly simple but powerful statement. After all, why fear something that is out of our control? Why play the “what if” game instead of simply living life? We spend so much time worrying about something that can happen as opposed to just dealing with adversity when it comes our way.

Continue reading “Afraid of Striking out at the Content Marketing Game? Don’t Be”