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Say what you will, but Facebook still reigns as one of the world’s top social networks. According to the latest study by GlobalWebIndex.com, Facebook boasts a nearly 50 percent utilization rate by active Internet users worldwide. Facebook usage is also highest in North America with a 59 percent utilization rate among active users. Meanwhile, Google+ only achieves 15 percent and Twitter 25 percent.
I don’t know about you, but I gave up on the whole New Year’s resolution thing awhile ago. It’s not that I wasn’t keeping my resolutions; it was that I found it much more impactful to do a self-reflection at the end of every year and think more thematically about the type of person I want to be as opposed to one or two things to tackle for the upcoming year. After all, it feels silly to say things like “I will eat more spinach in 2014” and more aspiring to say “I will be a more health-conscious.”
The end of the year is not only an opportune time for you to personally reflect on areas you would like to improve upon, but it’s also a critical time to encourage your business to ask those ever-important questions. As a marketer, there are a multitude of strategies and tactics you can implement in 2014, so to help you navigate your best course, here are a couple of key questions to get you started: Continue reading →
This year’s holiday season lines up on the calendar so that it is six days shorter than usual. For consumers, being just a week shy of the regular holiday hustle may mean less stress and a quicker winter season; however, for retailers, this shortcoming represents the potential disturbance of their annual holiday profits. In fact, these six days could potentially cost retailers $1.5 billion in lost sales, according to a new survey commissioned by Adobe Digital Index.
Searching for the perfect holiday gift to spoil yourself or that special someone? Instead of scouring hundreds of stores only to come up short, try checking out your social media feeds for some holiday shopping inspiration.
According to a recent infographic by Crowdtap, a collaborative social marketing platform, almost 65 percent of shoppers use social media to search for gifts, while 70 percent purchase items they’ve found on social media. Moreover, social media and peer recommendations have proven to have an enormous influence on the habits of holiday shoppers.
In fact, 90 percent of recently surveyed participants said they trust social media recommendations more than any other form of advertising, which shouldn’t come as a surprise. Shopping for holiday gift ideas on social media is like having all your closest friends shopping with you except there are no long lines, pesky salespeople, or crowds of unruly shoppers.
Depending on your personal tastes and preferences, now could be either the worst or best time of the year to inhabit the seasonally unpredictable corner of the northeastern United States. I’m a part of the former group of people, as I love the summer and cannot stand the winter (while, it cannot be disputed that the first snowfall of the season is beautiful, that frosty feeling of goodness fades away just as quickly as it stirs within you).
Every holiday of the year essentially opens the floodgates for marketing madness – including the good, the bad and the very ugly. As children anxiously wait for night to fall so they can go door to door to collect their sweet treats, content marketers are gearing up to send out their holiday-inspired messages, which, as we all have witnessed year after year, either hit the nail directly on the head or completely miss the mark. The former is a fulfilling victory while the latter is awkward, unwanted and unrelatable.
Content marketing is all about creating unique, custom-tailored content – not content that stretches things too thin and, in doing so, makes readers question why it was created in the first place. Let’s take a look at some marketing ploys that are fresh off the press as we enjoy Halloween this year (a.k.a. eating way too many munchkins, candy and cookies that are sporadically spread around the office).
Horror drama series The Walking Dead transports millions of viewers each week into a post-apocalyptic world seen through the eyes of a group of Southerner survivalists as they deal with flesh-eating “walkers.” The show is widely known and well-received for its portrayal of an exponentially disruptive second world – and how one group of strategic individuals makes it through day-by-day.
Full disclosure: I’m only in season three of Breaking Bad.
There are a few times in a company’s existence – if any – where the stars align just so, inviting the pearly gates of content marketing heaven to thrust open and outpour a surge of selling genius upon those who lie in waiting. This doesn’t happen often; however, the rare – and extremely profitable – occurrence came to fruition for one very lucky Omaha, Neb.-based Cinnabon.
That’s right – the sickeningly sweet treat that all of us hate to admit we eat when we stop at the mall (don’t deny it) has hit the content marketing jackpot thanks to an offhand mention on AMC’s critically-acclaimed crime drama series, Breaking Bad.
Some things in life just go better together – for instance, peanut butter and jelly, milk and cookies, Barbie and Ken, Batman and Robin. The same could be said about content marketing and social media. Social media has become an integral part of businesses’ content marketing strategies, helping to amplify customer engagement, boost lead generation and spread brand awareness.
B2B marketers are using a number of social media platforms to distribute content more frequently than they did last year, according to Content Marketing Institute’s “B2B Content Marketing 2014 Benchmarks, Budgets and Trends –North America” study. In fact, marketers are now using an average of six social platforms, compared to just five last year. Continue reading →