I recently read an article about how teens are increasingly leaving Facebook. Aside from the un-cool factor of their parents (and even grandparents) being on it, teens have also stated that it is becoming too much of a popularity contest and taking up too much time.
Explains 14-year-old Casey Schwartz in the article: “I’ll wake up in the morning and go on Facebook just … because. It’s not like I want to or I don’t. I just go on it. I’m, like, forced to. I don’t know why. I need to. Facebook takes up my whole life.”
Is it just a matter of time before Facebook becomes the new MySpace and begins to quickly plummet, or can Facebook regain its cool-factor?
My personal opinion is that it isn’t going anywhere any time soon. Too many people have become too reliant on Facebook to check on what their friends are doing, staying in touch with the family, and planning the next birthday bash – not to mention it’s a part of most teen’s daily routines.
You may be wondering ‘how does this affect my business and marketing strategy?’ Well, the answer is that you need to be aware of what demographics are central to each social network you’re on. If you are Abercrombie and Fitch or Stephenie Meyer, author of the “Twilight” series that stole teen’s hearts, for example, and your target audience is teens and they leave Facebook, it’s probably not a wise use of your time and resources to devote to this platform.
On the other hand, if you are a business trying to attract the 25-65 demographic, teens’ exodus of Facebook might free up some space for you there. Did you know that over 25 make up 70% of Facebook users?
It will be interesting to see how Facebook evolves over the next few years. Where do you see it going? Let us know in the comments.