“We don’t make mistakes, just happy little accidents.”
If you are an ‘80’s baby, you definitely know this quote because the person associated with it was as soothing as a warm fuzzy blanket and those footy pajamas we all used to wear. “The Joy of Painting” was on PBS and was a hit for more than a decade. Well not really a hit for today’s TV standards, but definitely a great educational show.
“Gotta give him a friend. Like I always say ‘everyone needs a friend,’” Bob Ross would say as he paired a tall green lazy tree next to a lonely bush.
His fuzzy hair and warm smile made me feel at ease as I chomped on my scrumptious Pac Man cereal. His voice was so relaxing it made me forget about all of my issues at the age of eight such as making my bed, brushing my teeth and—the worst—having to eat my veggies. For 30 minutes I would stare at the TV and watch this guy create magical worlds full of snow-capped mountains, rivers and animals. The show and my quiet time would eventually finish, I would slurp up what was left of my soggy cereal and I would spend the rest of the day making sure I gave my Mom panic attacks.
One of his quirky quotes stayed in my head even 28 years later.
“Talent is a pursued interest. Anything that you’re willing to practice, you can do.”
This message was and is powerful. I took it with me as I performed tricks on my BMX, as I played soccer and any time I would pursue an interest of mine. I figured if I practiced over and over it would eventually become a talent. Bob Ross was right.
A marketer’s biggest dilemma in 2013 is content and its creation. When faced with the task of creating content for your company’s website it can be very overwhelming; successful content creation is a talent indeed. After all 91% of B2B marketers use content marketing. The problem is that most of us aren’t writers. The amount of content necessary to compete among the thousands upon thousands of businesses that have already jumped on content creation bandwagon years ago is close to impossible. But is writing a mountain of content the answer?
Instead as good old Bob mentioned “everyone needs a friend.” So pair up with a content creation company that’s a friend and takes into consideration your vision and can succeed at writing compelling, tailored articles for you.
Don’t make the mistake of making “happy little accidents.” I guarantee in the ferocious world of content marketing, happy little accidents will most definitely turn into the unhappy ending of your business.