No matter where you are—CVS, a concert, work, a restaurant, or even a family function—there is one universal sentiment being expressed by everyone these days: There are simply not enough hours in the day to complete everything on our to-do lists.
This sentiment is perhaps no more true than in the workplace, an environment which has undoubtedly become more pressurized, stressful and demanding since the onset of the economic recession a few years ago. And that’s largely because we are all being forced to do more with less; forced to wear multiple hats; and forced to figure out how to cut corners while still delivering competitive, unprecedented offerings.
If you’re a marketer, this pain point is probably all too familiar. You might be lost in a world of new-age vernacular from SEM to meta descriptions to lead generation to Pinterest to brand awareness. And we won’t even get started on Penguin 2.0.
The thing is we feel for you. And we have been there. We know how important it is to you to constantly improve upon your core competencies while still finding time in the day to spread the message about your compelling value proposition. We understand that keeping up with blogs, social media and email marketing campaigns can be a nightmare, only exacerbated by the fact Google’s latest algorithm change reminds us all that quantity means nothing to the search engines. Not only do you have to keep up, but you have to do it the right way by creating and distributing original, research-rich content.
Are you in this boat? Don’t worry—you are not alone.
So we encourage you to join the Content Boost team next Thursday, June 20, as we present a webinar titled “9 out of 10 companies leverage content marketing. Be in the 10% who do it right.” The webinar will explore why 91% of B2B marketers rely on content marketing to address the aforementioned challenges and how you can be in the minority leveraging content marketing strategies correctly.
Join me and our CEO and Group Editor-in-Chief Rich Tehrani as we present next Thursday at 2 p.m. EST. To register, click here.