I love scary movies.
Of all the summer blockbusters in theaters this summer, the one I most early anticipated was The Conjuring. When I finally got to the movie theatre – five minutes late and forced to sit in the neck-craning third row – I spent half the movie curled in a ball; heart racing, palms sweating and uncomfortably squirming as I peeked through my fingers ready to cover my eyes at a moment’s notice. Yet as soon as the credits rolled, I was grinning ear-to-ear, laughing at my own ridiculousness and confidently claiming I knew what would happen the whole time. It was only later that night in the solitude of my own room that visions of the movie had me clutching my comforter over my head for protection… And still, I love scary movies.
Why do we do this to ourselves?
Last week we gave you three reasons your boss would say ‘yes’ to content marketing to help you work up the nerve to march down to the corner office and propose a content marketing initiative.
Hopefully your boss saw the light and you’re busy developing a killer content marketing plan with his or her full support.
But if not, and your boss still needs convincing, read on for five content marketing statistics that simply can’t be ignored: Continue reading →