As a business manager, you have probably come across the same content marketing tips repeatedly. While some of these slivers of advice are helpful, others are so vague that they are a waste of everybody’s time. One tip that tends to pop up fairly often is to make sure to produce quality content. The phrasing may change slightly from article to article, but the message is generally the same.
More than half of all adults in America own a smartphone these days, and more than one-third of them own a tablet. With these numbers in mind, it makes sense that the mobile app market is exploding. Depending on who you ask, experts predict that when all is said and done, there will be 56 to 82 billion downloads of apps in 2013. And that number could swell past 300 billion by 2016. Continue reading →
It is official: the holidays are over. I’m still coming to terms with the fact that I ate way too much of my sister’s homemade chocolate cheesecake and that I’m actually back at work today. But this is a good thing (well, at least the latter is). The reason being that although I was away for the majority of the week spending time with family, I was also feeding my workaholic side by checking e-mails on the daily—and spotting some great examples of holiday content marketing in the process.
As a consumer, content marketing makes me feel great. Whether it’s a daily newsletter, a blog, a special video or a simple e-mail, personal messages really do make me feel like brands know me by name and actually appreciate the money I spend with them.
Every single company should have had a holiday content marketing plan this season. Here are some great examples that I received from some of my favorite brands this week. For all of you out there with content marketing New Year’s resolutions, these are some invaluable tips for getting it right on the first try.
It’s Christmas night. Your family has passed out from all of the excitement, your gifts have all been unwrapped and there is nothing left to do but sit down with the remaining cookies and watch Ralphie shoot his eye out in “A Christmas Story” for the 10 millionth time.
Here is a better plan: put down the plate of cookies, turn off the television and think about whether your business is prepared to handle the legions of shoppers that will be looking for holiday sales in just a few hours. Next to Black Friday, the day after Christmas is one of the busiest days of the year for shoppers. In order to find the best sales, consumers will be performing searches via mobile devices as they browse at home on the sofa or out around town.
In addition to the wonderful food and immense cheer, this year’s office holiday party included a welcome surprise gift. Everyone here at Content Boost, and our parent company TMC, received a Chromecast, the new Google platform that allows users to enjoy online content on a television screen.
As soon as I opened the gift I realized I was quite familiar with the product through its television and YouTube commercials. Most commercials barely register with me, as I am typically either fast-forwarding through them on my DVR or half-listening from the kitchen as I microwave something to eat. The Chromecast commercial, however, stuck with me to the point that I recognized the device and remembered its function as soon as I saw the box. Why you ask? Batman, of course.
In the lead up to the release of Anchorman 2: The Legend Continues, actor Will Ferrell (appearing in-character as fictional news anchor Ron Burgundy) has gone on a marketing bonanza. In addition to showing up in nationwide commercials for Dodge trucks, Ferrell has appeared on a local news broadcasts out of North Dakota, a curling event in Canada and was even in-studio for a radio show in my hometown of Milford, CT.