If you’re anything like me, then you’ve been counting down the hours—not days, but hours—until spring comes rolling along. And now that it’s just around the corner (only 10 days away!) it’s time to start thinking about everything spring: birds chirping once again; buggies buzzing around; the soon-to-be beach weather; and the 2014 MLB and NCAA seasons if you’re a sports lover.
But there’s one thing we can’t forget in this list: spring cleaning.
As we all know, the essence of spring cleaning is all about getting rid of those items that we have been needlessly holding onto. We’ve all done it, and now it’s time to actually do something about it. But spring cleaning isn’t just about tidying up your house or room. That’s of course a great start, as we all have tons of things we can do without just lying around in the cracks and crevices of where we live, but why not take a spring cleaning approach to your content marketing strategy, too?
After winter must come spring, and so spring cleaning is symbolic of starting anew. So, whether you’re looking to flesh out your blog strategy, your overall brand strategy or, more generally, your company’s creative strategy, here are some things you can do to metaphorically freshen up your existing marketing approach:
Clean up those digital dust bunnies: It’s time to consolidate all of the content that’s been living on your company’s website. Be sure to reorganize the print and digital elements of your brand strategy—the latter including the copious amounts of pictures crammed in your CMS tool and blogging platforms. You should also sort through the eNewsletters and emails received from over a year ago that you just forgot to click “delete” on. And while you’re at it, it would be wise to unfollow brands that have become stale on social media in favor for more current or relatable ones.
Scrub the floors: Sometimes, you need to get on your hands and knees and give the floor a good scrubbing. Revisiting the foundational basis of your home and making it squeaky clean will make everything else look that much better. So, consider what the foundational basis of your brand strategy is. In other words, what does your brand strategy stand for? Is it your amazing blog, your unbeatable e-mail campaign or your fantastic monthly newsletters? Decide what it is that you do best—what makes your brand strategy its best—and give it a good scrubbing. You want it to shine more and more with each passing year.
Do a social media sweep: Just as you would sweep the cobwebs in the corners of your basement, you should also do a clean sweep of the social media sites you’re pushing your content on. By now, you should be leveraging at least one or two social platforms. Whether it’s Facebook, Twitter, Instagram, Tumblr or Pinterest, re-evaluate the social platforms that you’ve been leveraging for marketing purposes and see which—if any—are not performing as well as others. At the same time, recognize which sites perform best and which you can optimize even further.
Remember: you may be getting ready to rid yourself of old clothes and trinkets as part of your household spring cleaning, but it’s equally as important to freshen up your company’s brand and content marketing strategy. Happy cleaning!