Will We See You in Vegas? Content Marketing Takes Center Stage

shutterstock_143009551For those of you who’ve attended one of TMC’s ITEXPO events, chances are you’re spending the next few days resting up, charging the tablet and resting your voice in preparation of four dynamic, informative, action-packed conference days. That’s because ITEXPO is a nonstop event filled with countless breakout sessions, keynote presentations and networking opportunities. So rest up now!

Here at Content Boost, our bags are packed and we are ready to head to good ole’ Las Vegas for ITEXPO West, taking place from August 11-14 at The Rio. As the content marketing division of TMC, Content Boost always has a strong presence at our annual ITEXPO events and this year is no exception. Here’s a look at where you can find our team this year:

  • Holding Town Hall Sessions: To put content marketing front and center right away at ITEXPO, Content Boost will be holding a series of workshops Monday, August 11. If you’re curious as to why 93 percent of B2B and 90 percent of B2C marketers use content marketing—or are completely confused with phrases like “Hummingbird” and “LinkedIn Dynamic Duo”—then your first stop at ITEXPO is to join us for 30-minute Town Hall Sessions. Here’s a look at the workshops: “Content Marketing 101: Back to the Basics” (2:30 pm), “Getting the Boss to Say ‘Yes’ to Content Marketing” (3:30 pm), and “I Got the Content Marketing ‘Yes’ So, How do I Get Started? (4:30 pm). These sessions will give you the chance to connect with leading content marketing experts in an intimate setting to gain insight into the newest avant-garde marketing tactic. Click here as the event gets closer for the exact room number.
  • Taking the Mic on the Keynote Stage: Showing up for an 8 am panel discussion the last day of the conference—and hours after the all-conference party—may be ambitious (hey, it’s Vegas!). But the Content Boost-sponsored content marketing panel discussion taking place first thing Thursday, August 14, won’t disappoint. Last year’s panel drew a major crowd. This year’s panel will serve as a beginner’s guide to marketing, exploring questions like: What is content marketing?; Why do you need to be all-in?; and How do you get started? This year’s speakers include me (shameful plug!); Lauralie Lee Ezra, founder/CEO of Crowd Siren; Garry Foisy, senior director of marketing of Atrion; and Lance Fried, senior vice president of social and mobile applications of Five9. Content Boost’s very own Managing Content Producer Allison Boccamazzo will be moderating. We’ll bring the coffee; you bring the questions!
  • Manning the Content Boost Booth: One of the best parts of any trade show is inevitably the trade show floor. From all the swag, networking and product demos, it’s where the magic really happens. This year, Content Boost will be setting up shop at Booth 101—and we will be offering up tasty treats at our booth to keep you energized. (Does anyone else remember the awesome mini grilled cheese sandwiches and cookies and milk we had in Vegas last year?) SO be sure to stop by our booth when the trade show floors open. Not only will we feed you, but we will also have our content marketing experts on hand to meet with you one-on-one to talk marketing strategy.

ITEXPO is just days away and we can’t wait to see you there! Be sure to follow us on Twitter for up-to-the-minute information about the conference and our whereabouts, and stop by our booth if you will be in attendance. See you in Vegas!

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