It’s that time of year again as friends and enemies gather around the draft table for yet another Fantasy Football season, where fans virtually pick NFL players and compete for a championship as pretend general managers.
The Fantasy Football market has exploded as about 32 million Americans take part in the fun each year, according to the Fantasy Sports Trade Association. Participants spend about $467 on average, which comes out to around $15 billion in total playing.
With more and more Americans (even non-football fans) becoming obsessed with the virtual game each year, Fantasy Football has started to serve as a massive piece of marketing for the NFL. Now, it’s hard to watch TV, listen to the radio or surf the Web without receiving some sort of advice on what player to draft or pass on. Fantasy Football keeps people thinking about the NFL and leads to fans buying merchandise for their favorite fantasy player.
So, what tips can content marketers take away from Fantasy Football? Let’s take a look:
- Social Interaction: With Fantasy Football, the joy of beating your friend in a last-second touchdown on Monday Night Football is sometimes second to none. It’s typical of the user to then brag about their epic win on message boards and social media, sparking never-ending chatter. Your next marketing campaign should also encourage consumers to interact with one another on your company’s blog and website. That engagement between peers will stimulate their interest and entice them to return.
- User-Generated Content: Once you’ve sparked the conversation, don’t stop there. This constant chatter on social media and online forums is great user-generated content that your business can take advantage of. For example, a product review from a user can be easily re-formatted for different mediums; if a review is very positive, a quote from the review can be pasted across the product’s photo on social media and your company’s website.
- Go Mobile: Fantasy Football has followed the mobile movement as users can download mobile apps to manage their weekly lineups and decide on which players to trade or drop. Consider setting up a sophisticated mobile app, so users can interact with your brand over mobile phones and tablets. It’s also critical to make sure your company blog is optimized for mobile; the user experience should be consistent across all devices.
What Fantasy Football marketing lessons will you work into your next project? Tell us in the comments section below.