Monthly Archives: October, 2014

Q&A With Joe Pulizzi: Pulling Back the Curtain on Content Marketing

I first got the chance to hear Content Marketing Institute (CMI) founder—and content marketing evangelist—Joe Pulizzi speak two years ago at CMWorld. I remember taking note of how everyone’s eyes lit up when he took the stage, of attendees furiously trying to jot down every content marketing tidbit he shared, and of the electricity in the air—which was surpassed only by Joe’s own magnetism.

IMG_5329So, imagine my excitement when I was able to lock down some time with this renowned marketing guru to get his 2 cents on the latest happenings in the content marketing space (no Joe, I am not trying to butter you up!). After all, any insight I can gain from other industry thought leaders is a gift I can bring back to our clients. Our job at Content Boost is simple: We will always be your eyes and ears in the content marketing space, bringing any insight, tools, techniques and tactics to you so that together we can implement them in your organization.

Therefore, a number of the questions I asked Joe are one’s you ask me every day. Here’s a look at some of the highlights of our conversation:

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With the Sergio, Ferrari Just Got That Much More Exclusive

1280px-Geneva_MotorShow_2013_-_Pininfarina_Sergio_left_rear_viewFerrari is making a new car, and I won’t be driving it.

You won’t be, either. And most likely, neither will that super rich guy you know. Or even the blue-blooded friend who comes from old money.

Know how I know that? The Italian-based luxury car manufacturer recently announced that it’s only manufacturing six Ferrari Sergios.

And if that wasn’t exclusive enough, you can’t just up and decide to buy one, even if you win the lottery. You have to be invited.

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What My Wedding Can Teach You About Content Marketing

On October 11th of this year, I became a married man. The day was everything I had hoped for and more, as I was able to share the occasion with all of the people most important to me—and be the center of attention for an entire day.

Of course, like most other weddings, there were a few hiccups on the big day. For instance, I neglected to include myself in a head count, so it was a squeeze to get nine people in an eight-person limo to ride to the venue. At the end of the night, one of the buses taking people back to the hotel where out-of-town guests were staying departed only half full, forcing a few folks to call taxis.

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The Going’s Getting Tougher for Content Marketers

It’s almost time to update our recent compilation of content marketing statistics from around the Web—which means I’ve been busy scanning the most recent reports looking for new and relevant information to include in our autumn edition.

shutterstock_225090238It was while I was browsing through the Content Marketing Institute’s (CMI) fifth annual Benchmark Report that I noticed something interesting. Despite the fact that content marketing is well past its nascent stage, content marketers are still getting caught up with the same challenges year-over-year, which is cause for concern.

Consider the fact that in 2013, CMI reported that 52 percent of marketers were struggling to produce the kind of content that engages. This number dipped to 47 percent last year, which was an improvement. But this year, it increased to 54 percent. The same can be said for overcoming the challenge of producing a variety of content, which dropped last year, but is now more of an issue than it was in 2013, as 42 percent of marketers are struggling in this regard.

By and large, the most startling statistic is the fact that last year, only 33 percent of marketers reported that measuring content effectiveness was a top challenge. But according to the 2015 report, this is now a problem for 49 percent of marketers.

It’s worth it to stop and ask whether your organization is actually improving annually, or if it’s merely dragging its feet. If your organization is experiencing the same issues year after year, it’s okay to ask for help. Continue reading →

Three Things A Trip to Europe Taught Me About Content Marketing

IMG_4390I’ve just returned from a two-and-a-half week belated honeymoon to Europe (it’s hard to believe I was in Paris Monday and am somehow in Connecticut today). I’m sure you’re thinking that what I took away from the trip was an amazing dinner cruise on the Seine in Paris, an exhausting but incredible visit to Vatican City in Rome and more pasta and pizza than I can count.

And that’s all true.

But I’ve also come back refreshed, invigorated and bustling with new content marketing ideas. Yes, let’s face it, as a content marketer we can never turn it off, even when we are traipsing across Rome, Florence, the Italian Riviera and Paris.

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Employee Spotlight: Five Minutes with Social Media Marketing Manager, Diana Stein

shutterstock_142997941Being a social media marketing manager is no walk in the park. Managing numerous social accounts, launching strategic campaigns and shifting through metrics can make anyone’s head spin— unless you’re Content Boost’s Diana Stein.

As CB’s very own “social media guru,” Diana began her career in 2008, representing the social presence of several well-known recording artists. Since then, Diana has been involved in social media marketing for local businesses, non-profit organizations and everything in between. Continue reading →

How Not to Fail at Content Marketing: Advice Backed by Research

shutterstock_187281707There’s no shortage of advice on the Web. Heck, you can Google just about anything from how to dress your cat to how to raise a chicken farm. At times, however, it can be hard to sift through all the noise to find real, applicable advice— especially when it comes to content marketing.

Let’s do a quick exercise. Open up a browser and navigate to your preferred search engine, then type in the phrase “how to be successful at content marketing.” How many search results did you get? Chances are you got around 6,240,000 results—or 6,240,000 different opinions. Continue reading →

Cold Weather Alert: It’s Time to Warm up Your Content Marketing Strategy

This morning I did something I hate to do: I had to warm up my car.

As I walked to my car in the darkness that is 6:30 a.m. on one of the last few weeks of October, I noticed my windows were coated in a thin sheet of ice. The ice was easily penetrable, but I know it won’t be long before that ice will be sealing my car doors completely shut.

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Employee Spotlight: Five Minutes With Quality Control Editor, Peg Ventricelli

shutterstock_142997941No one knows his or her way around an AP Style Book like Content Boost’s Quality Control Editor Peg Ventricelli. Passive voice, dangling modifiers, split infinitives … you name it, Peg can spot it. As the last set of eyes on content produced by CB’s team of editors, Peg ensures that every “t” is crossed and every “i” is dotted. Continue reading →

9 Content Marketing ‘Hacks’ that Will Simplify Your Life

shutterstock_192400145Let’s face it; most marketers have a love/hate relationship with content (unless you’re like me). It’s the fuel that drives your marketing strategy, but it’s also the monster under your bed that keeps you up at night. I get it; writing mind-blowing headlines, creating editorial calendars, and editing 10-page whitepapers are enough to make your head spin.

But don’t give up on content just yet. Rekindle your relationship and uncomplicate your life with my nine content marketing hacks (because who really has time to read 10?): Continue reading →