Monthly Archives: December, 2014

Behind the Scenes of ‘How to Get Away with Murder’: Content Marketing Lessons From the Mega-Hit

Like many people, I tuned in this year to watch “How to Get Away with Murder” (HTGAWM), the newest brainchild of producer Shonda Rhimes (who created hit dramas like “Grey’s Anatomy and “Scandal”) and creator Peter Norwalk.

The show quickly became the year’s most promising new series; it was renewed for a second season and has already been nominated for a slew of awards. So what the heck does this have to do with content marketing? Let me tell you…

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Five Historical Figures Who Would Have Made Awesome Content Marketers

shutterstock_LincolnContent marketing began its explosion into the mainstream over the past decade or so, which means that unfortunately, some of America’s greatest minds were never able to try their hand at the strategy. For example, can you imagine the ingenuity that Ernest Hemingway or Thomas Edison would have brought to the space? Let’s take a look at five other historical powerhouses who could have made big waves in the content marketing sector: 
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How to Build Your Content Marketing Dream Team

shutterstock_181375259You’ve spent the past several months creating a killer content marketing strategy that outlines everything from your objectives to your buyer personas to your distribution vehicles … you name it. But suddenly, reality hits you like a high-powered freight train and panic ensues; you’ve got a plan—but no one to help execute it. Continue reading →

TEKintellect: Proving That Learning Can Be Fun

shutterstock_239408494Recently, there has been a lot of attention in the media about how American students are falling behind in science, technology, engineering and math (STEM) education. In fact, only 16 percent of American high school students are considered to be proficient in mathematics and are interested in pursuing a STEM-related career like biomedical engineering and software development.

TEKintellect is one company that is tackling this problem head-on.

Based out of New York City, TEKintellect provides a hands-on, multisensory training experience for students in grades K-8. Its Robotix Workshops offer students 15minute lessons in robotics, as well as opportunities for students to design original mechanized machines out of Lego components. TEKintellect provides a unique learning environment that encourages students to play with these machines and watch their creations come to life. Continue reading →

Three Content Marketing New Year’s Resolutions to Keep This Year

It’s that time of year where virtually everyone is making a New Year’s resolution. In years past, for example, I resolved to see more concerts and to be kinder to others. You too, have probably set personal goals for yourself in the past—losing weight, quitting a bad habit—but maybe this year you’re considering making a professional commitment for your company.

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Associated Podiatrists Addresses Patient Care at Content Boost’s Recent Event

shutterstock_14881087 (1)While the Internet can be a valuable tool for people seeking medical advice, it can be taken too far—to the point of being harmful. This was one of the insights provided by Alison D. Croughan, DPM, at Content Boost’s first-ever Content Marketing Crash Course on December 4th. Continue reading →

Can’t Sell Your House? Contact Dex Property Solutions

If you’ve had some trouble selling your home due to some sort of defect—like a faulty septic system or ill-functioning furnace—Dex Property Solutions, Inc. might be just the kind of company you’re looking for.

Based in Connecticut but able to service clients across the country, Dex Property Solutions buys real estate that’s in need of repairs—maybe the plumbing system needs a complete overhaul, for instance—before modernizing the properties and either selling or renting them. Continue reading →

3 Marketing Takeaways from ‘Serial’

2014-12-15-serialsociallogoIt all started on Thanksgiving Eve. A colleague had recommended the “Serial” podcast to me a couple days prior, and while rolling my arancini for the next day’s Thanksgiving dinner, I decided to give it a try. I’ve never been a big fan of podcasts, but 15 minutes in and I was hooked. Two days later I was all caught up on the nine episodes that had been released at the time. Is binge listening to podcasts going to be the new “it” term? Continue reading →

Under Armour’s ‘I Will What I Want’ Campaign: Please Sir, I Want Some More

“You lack the right feet, Achilles tendons, turnout, torso length and bust.”

“You have the wrong body for ballet.”

Confused with what I am talking about? Then check out the incredible video below.

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The Top Five Social Media Blunders of 2014

Social media blunders can be extremely funny—until your organization is on the wrong end of the joke. In 2014 a large number of brands found themselves in the unenviable position of apologizing for social media gaffes which garnered negative media attention. Here are five of the worst social mistakes of 2014:

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