We’ve all been there before: You look at your schedule and immediately feel overwhelmed by the myriad of impending calls, reminders and meetings, but you need to get an article done by the end of the day in order to make its deadline.
“Today is looking like one of those days,” you think as you ease into your chair, obligatory cup of coffee in hand. So…what do you do?
This is when it’s time for us as content marketers to flex our strategic muscles. It’s about putting pen to paper quickly yet in a way that it is intentional rather than mindless. It’s a difficult balance to strike, but once you learn how to free yourself from the constraints of time, or lack thereof, you can perform your job in the most impactful way possible.
The goal is to write quickly yet strategically—a talent that all highly successful content marketers should learn to master. Here are some best practices to keep in your back pocket for doing so:
Trim the fat: As any marketer knows, strategic writing takes time. So see what avenues you can take to free up your day. Look for tasks that can be pushed ahead or revisited later so that time can be used when it’s needed the most. Also try to make judgment calls that align with the bigger picture at hand; for example, if you know a project has been pushed to Q2 but you still see a calendar reminder to work on it that day, reset the reminder for the next month. You might be surprised at just how much time you can regain by strategically rearranging items on your “to do” list.
Create an arsenal of go-to collateral: It can take more time to conduct the necessary research for an article than to actually write it. Avoid having to inundate yourself with Google searches by compiling a number of go-to resources (supporting collateral) for a specific topic or industry. Save and store links to compelling, recent statistics and market research, actionable use cases and tried and true best practices and tips.
Get in the game mentally: Sometimes, the biggest barrier to succeeding is simply a marketer’s mindset. In other words, if you tell yourself you cannot write quickly and strategically then you won’t be able to. If you see that your schedule looks extremely hectic for the day, do some rearranging to create more white space on your calendar—it can be a huge confidence booster. For example, bundle multiple tasks into one calendar reminder so that you feel less overwhelmed.
Remember that when it comes to writing quickly yet strategically, half the battle is having the right mental attitude and preparation. Good luck!
Allison Boccamazzo is a writer of many shapes and sizes. She is seasoned in the art of story-telling (she is currently working on getting her novel published) and, as Managing Content Producer at Content Boost, loves telling the tales of unique and unusual brands. When Allison is not managing content and serving as a brand advisor for her clients, she can be found (shamelessly) Netflixing, kickboxing or brainstorming new DIY projects for her apartment. Allison previously worked at “HGTV Magazine” and “Folio Literary Management.” She graduated Cum Laude from Assumption College with a degree in Writing and Mass Communications.