Listen up, restaurant owners: It’s Friday afternoon, which means right now, many of your potential customers are working up an appetite, trying to decide where to head tonight to unwind and grab a bite to eat. Friday is one of the busiest nights of the week for your business, so you’ll want to capitalize on the opportunity and make sure there is a line running out the door in your establishment and not a row of empty seats.
If you want to accomplish this goal of a packed house, don’t wait for customers to come knocking on your door tonight. Restaurant-goers are already browsing their mobile devices, trying to decide whether they want to indulge in Korean, Italian, Mexican, Japanese or American cuisine. If your business does not have a robust digital presence, you could risk losing customers to competitors this evening.
Consider the fact that, according to NinthDecimal, 93 percent of customers decide where to eat the day they visit a restaurant. Furthermore, 63 percent of customers believe that mobile applications are an important part of the decision making process.
Breaking these numbers down further reveals thatconsumers focus on three factors when deciding where to eat:
- Mobile menus: Whether you like to surprise your customers with innovative dishes like bacon-wrapped artichoke hearts or you rely on old standbys like your famous shepherd’s pie, you need to show your customers what’s on the menu on their mobile devices. Let them see exactly what you can offer ahead of time, along with your prices, so they are making a decision based on your full range of offerings.
- Special offers and promotions: Are you providing live music tonight? How about happy hour specials? Many consumers want more than a meal when they go out to dinner on Friday night. So plant the seed now about how you can entertain them.
- Location information: Chances are likely that your customers will only spend a few hours in your restaurant tonight. What else can they get into in your neighborhood? Maybe there are some great music venus, movie theatres, late-night cafes or bars they can visit. You want your mobile application to show that wherever you are located, it’s the place to be.
Through content creation, your mobile application can become more than just a basic menu or digital brochure. It can transform your application into an exciting resource that captivates the your readers’ attention and hooks them on your business. Instead of offering a basic menu, for instance, you could offer in-depth dish descriptions, advice for which drinks could compliment your items and personalized notes from the chef. If you really want to enhance your menu, you could take your readers on a virtual tour of where you source your food (Do you buy local, or organic? Perhaps you import your cheese from a special cavern in the Swiss Alps. Your readers won’t know unless you tell them!)
Aside from offering content through your application, you can also promote it through eNewsletters, blogs, social media and even text messaging. Imagine, for instance, simplifying the selection process by targeting specific customers via email along with a detailed description of the menu and a request to book a table on their behalf.
Here at Content Boost, we want to help you transform your restaurant into the talk of the town. Click here to learn more about how our team of expert content producers can work with your team to create custom content as enticing as the food your business serves.
With an extensive background in journalism having worked at AOL’s Patch.com and New Haven’s “Groove Magazine,” Content Boost’s Digital Content Editor Gerald Baldino certainly has a way with the written word. His right-brain mentality and creative thinking has helped him launch numerous successful content marketing campaigns for his clients. Dubbed “Saint Baldino” for his willingness to help other team members in need, Gerald is an independent author and publisher, and enjoys creating short fiction, poetry and visual art in his spare time. Gerald received his Bachelor of Arts degree from the University of Massachusetts Amherst.