There’s a one buzzword that is gaining an increasing amount of attention in content marketing: accuracy.
Right now, it’s relatively easy for a website loaded with misinformation to rise to the top of Google’s search engine rankings; all it takes is enough people linking to the website in order to inflate it past credible sources. This is a problem for Google, as the company’s goal is to be the most accurate source of knowledge on the Web.
In order to solve this problem, Google is developing a project called Knowledge Vault. For quite some time now, researchers at Google have been collecting vast amounts of information from across the Web and sorting through the data to determine specific truths. For instance, an example one such truth would be “grass is green.”
Soon, Google may rank websites using a special knowledge-based trust score which will compare information it takes from a website to the data stored within its Knowledge Vault database. If a website is found to be at odds with the Knowledge Vault, the page could be penalized by being ranked lower.
As to be expected, Knowledge Vault is raising many questions about its own accuracy. For instance, Google is still trying to optimize the system to take context into account when ranking pages. The system, after all, needs to be able to recognize how and why information is used before it can place judgment. Sites that produce farcical material, for instance, can’t be penalized.
There is much hope, however, that Knowledge Vault could stop the spread of incorrect information and reward businesses that put extra effort into research and accuracy.
There is currently no information about an official release date for Knowledge Vault. As a marketer, however, you can stay ahead of the curve by assessing your blogs and Web copy for accuracy purposes before you hear an official announcement from Google. Spend some time performing an internal audit, and make sure you consult with your quality control team to make them aware of the heightened awareness currently being placed on accuracy.
It’s also worth considering how the services of a professional editorial team can help your business maintain a credible reputation online. You can learn more about this by clicking here.
With an extensive background in journalism having worked at AOL’s Patch.com and New Haven’s “Groove Magazine,” Content Boost’s Digital Content Editor Gerald Baldino certainly has a way with the written word. His right-brain mentality and creative thinking has helped him launch numerous successful content marketing campaigns for his clients. Dubbed “Saint Baldino” for his willingness to help other team members in need, Gerald is an independent author and publisher, and enjoys creating short fiction, poetry and visual art in his spare time. Gerald received his Bachelor of Arts degree from the University of Massachusetts Amherst.