Three Reasons Why Content Marketing Works

While other businesses have been pumping resources into their content marketing strategies, you’ve been waiting on the sidelines assessing the situation to see if it’s right for your business. You’re still looking for proof of how content marketing can help your business grow.

shutterstock_77165428Recent research from Ascend2 sheds some light on this important issue; according to the research, 89 percent of companies surveyed claim that content marketing has helped them achieve important objectives like improving customer engagement, increasing lead generation and increasing brand awareness, among others.

Here are three reasons why content marketing works, as evidenced by the findings from the report:

There are a variety of options to utilize: You may find that one particular content marketing vehicle does not work for your intended audience. For instance, you may start out producing video and find out that your audience is more interested in reading in-depth case studies and white papers. With content marketing, you can easily switch vehicles without disrupting your budget or even your overall strategy.

What are the most effective types? According to Ascend2, articles and case studies, videos, infographics and research/ white papers are all extremely effective. Other examples include eNewsletters, webinars/ online events, photos and news releases.

It’s easy to outsource: Content creation is a low-risk operation due to the fact that you can outsource the bulk majority of your production. 85 percent of companies surveyed by Ascend2 indicate that they outsource part or all of their content creation. So while you may not have the resources needed to build an all-star editorial team in-house, you could always partner with a provider that can take care of all of your content needs.

Content is easily measurable: In content marketing, there are multiple metrics that you can use to track customer interest levels. 50 percent of marketers, for instance, find that customer conversion rates are the most useful factor for measuring content marketing performance. 45 percent of customers, for that matter, find that the quality of leads are most important while 42 believe that website traffic is a critical factor. You can also look at the number of leads you produce, your overall sales revenue, the growth of your subscriber list, your social media sharing statistics and your search engine rankings as critical performance indicators.

Are you looking for more evidence as to how content marketing can help your business grow? Take a hands-on approach and join us for our comprehensive Content Boost Crash Course, April 21. You can learn more information by clicking here.

gerald-21With an extensive background in journalism having worked at AOL’s Patch.com and New Haven’s “Groove Magazine,” Content Boost’s Digital Content Editor Gerald Baldino certainly has a way with the written word. His right-brain mentality and creative thinking has helped him launch numerous successful content marketing campaigns for his clients. Dubbed “Saint Baldino” for his willingness to help other team members in need, Gerald is an independent author and publisher, and enjoys creating short fiction, poetry and visual art in his spare time. Gerald received his Bachelor of Arts degree from the University of Massachusetts Amherst.

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