Monthly Archives: October, 2015

Three Types of Engaging Content You Can Begin Producing Today

According to the Content Marketing Institute’s (CMI) “2016 Benchmarks, Budgets and Trends—North America” report, B2B engagement picmarketers continue to be heavily focused on creating engaging content. In fact, 72 percent of marketers surveyed by CMI claimed it’s their top priority for 2016.

So, what exactly is engaging content?
That is, what kind of content should teams be producing to attract and, more importantly, retain readers? And how can content then convert those readers into repeat customers and loyal brand advocates?

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Want to Win A Free Blog Post? Attend the Content Boost Crash Course!

Recently you’ve been hearing a lot of talk about how content marketing can help grow your business. But you just haven’t had the opportunity to get the process started in your organization.

So, what does your Thursday look like?
Marketing-SMALLClear your schedule and head to Norwalk, Connecticut, for an all-day seminar—the Content Boost Crash Course—where you’ll learn the latest content marketing strategies and best practices. You’ll also gain expert advice about how to build a stronger digital brand and improve the way you engage with your customers.

There will be sessions on building content-driven online communities, effectively using social media, and driving revenue from your content initiatives. You’ll also be treated to breakout sessions, brand evaluations, video interviews, lead generation tips and more. Continue reading →

Let’s Talk About That Blog of Yours

At this point, you’re already sold on the idea of starting a blog for your business, and using it to move forward with content marketing like 81 percent of B2B organizations are currently doing.

So what’s holding you back from getting started?

shutterstock_230245711You have questions. Lots of them. And so you’re dragging your feet about moving forward with the project, as you don’t want to rush into the process and risk painting your organization in the wrong light. Meanwhile, your competitors are pumping out multiple blog posts per week.

If this describes your situation, I understand what you’re going through. After all, there are a lot of things to consider when starting a blog, such as:

Tone and style: Should your blog be loose and creative, or strictly business? A blog is a direct reflection of your corporate brand, and so it’s vital that your messaging aligns with the image you are trying to create for your company.    Continue reading →

Trick-or-Treat? Addressing the Scary and Sweet Sides of Social Media

halloween picThe Halloween season is upon us once again and visions of candy corns are dancing in our heads…

But marketers don’t get to trick-or-treat for candy. Instead, we’re collecting and sorting the tricks and treats of the social media realm, also known as consumer feedback—and believe me some of it can be downright frightening.

So how can you appropriately address the influx of both negative and positive feedback which emerge on your Twitter, Facebook, and LinkedIn accounts day-in and day-out? Well, besides throwing salt over your shoulder or avoiding black cats at all costs, try heeding these quick tips.

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CEO’s: Why You Need to Cast Your Voice and Tell Your Story

You know those people who create fake email accounts in order to avoid being inundated with messages from companies on a daily basis? Well, I’m not one of those people.

There’s nothing wrong with being this kind of person, but I’m glad I’m not one of them. Sure, I get slammed with emails everyday from all sorts of companies—many that I admittedly am no longer interested in—but some of these messages really grab my attention. These digital diamonds in the inbox rough, if you will, are intermittent reminders of why I opt to add my name to email subscription lists. I received one such email last week from clothing retailer GAP.

GAP Continue reading →

A Second Look At Content Marketing During ITEXPO West 2015

SAY YESAfter the first content marketing session of ITEXPO West 2015 audience members had many questions for our director here at Content Boost—and presenter— Allison Boccamazzo, including the best way to incorporate and manage social media in your content marketing strategy and how to best tell your brand’s story through platforms such as Twitter. Continue reading →

IT Innovators Meet Content Marketing Specialists At This Year’s ITEXPO West 2015

shutterstock_270534107 (1)Day one of ITEXPO West 2015, taking place throughout October 8 in beautiful Anaheim, California, started off with a bang with the help of Content Boost.  Our Director of Brand Strategy, Allison Boccamazzo offered top insights and tips earlier today on how to make “content fireworks” during her first workshop entitled “Content Marketing: What It is And Why You Need It Now.”

During an intimate and interactive session, Boccamazzo drove home the importance of adopting a strategic content marketing strategy, which she aptly described as an integrated marketing strategy that involves crafting and sharing relevant, customized copy to drive profitability and brand awareness.

During the workshop attendees learned, for example, that content marketing costs 62 percent less than traditional marketing tactics (i.e. radio and television ads, billboards) and generates about three times as many leads. In other words, content marketing is an organization’s best bet for raising brand awareness and increasing lead generation—without breaking the bank.

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Three Quick Insights From CMI’s Latest B2B Benchmark Study

In the content marketing industry, there is no greater treasure trove of information than the Content Marketing Institute (CMI). That’s why content marketers all over the country were anxiously awaiting to dig into the 2016 benchmark studies from CMI as we head into the final quarter of 2015. As of this week, the wait is over as CMI has officially released their “B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America” study.

So, without further delay, we wanted to dive headfirst into this compilation of marketing statistics and give our readers three quick insights:

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