We’re just days away from some of the biggest shopping events of the year, Black Friday and Cyber Monday—the two days which officially kick off the holiday season. Many marketers are therefore scrambling for last minute ideas to promote their businesses and gain a leg up on the competition before swarms of shoppers hit retail and online stores in search of deals.
It’s around this time of the year when marketers tend to turn to content marketing to either resurrect their sluggish online presences, or start building one from scratch. The question is: Is there enough time left in 2015 to start a content marketing strategy?
Here’s our take on the matter:
For businesses with established blogs and social channels which are simply in need of some TLC, it won’t take much to get started. With clever planning, and a bit of elbow grease in the form of carefully crafted, targeted articles, you can whip your blog back into shape and get people talking about your brand in time to drive holiday sales.
If you’re starting from scratch, however, you’ll want to temper your expectations as to what you can realistically achieve this holiday season.
Content marketing, after all, is like a garden in that it’s easy to water and revive if you’ve been neglecting it, but you can’t expect a blog or social channel to grow overnight. A content marketing strategy requires a great deal of dedication, including building a proper layout and design, using data to determine an appropriate target market, agreeing on a particular voice and tone, planning articles, producing articles and building a subscriber base.
Suffice to say, if you rush into the process by using a pre-set template and asking your overwhelmed employees to start blogging, you risk experiencing a disaster as your content will most likely look and feel like a rushed job as opposed to a professional, compelling source of information.
So if you’re late to the content marketing game, it’s better to spend December planning a New Years content resolution by allocating the proper resources, forming a robust plan and laying the groundwork for post-holiday production.
Of course, only you can determine when your business is ready to get started. We’re here to help when you’re ready!
With an extensive background in journalism having worked at AOL’s Patch.com and New Haven’s “Groove Magazine,” Content Boost’s Digital Content Editor Gerald Baldino certainly has a way with the written word. His right-brain mentality and creative thinking has helped him launch numerous successful content marketing campaigns for his clients. Dubbed “Saint Baldino” for his willingness to help other team members in need, Gerald is an independent author and publisher, and enjoys creating short fiction, poetry and visual art in his spare time. Gerald received his Bachelor of Arts degree from the University of Massachusetts Amherst.